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Almost everyone is exploring the bowels of online social media for marketing. Twitter and Facebook run neck and neck, when it comes to providing tools, applications and opportunities for online marketing. With a legion of three million fan pages to date, Facebook seems to outpace Twitter in the growing field of online business. The key reason behind the sky-rocketing popularity of Facebook marketing is Facebook’s comprehensive interface featuring multiple applications to let users schedule updates, locate influential people and monitor traffic.

Facebook fan page is a most innovative and interesting virtual marketing platform for brands and businesses. A whole new ball game, it displays your product, promote your brand, fetch you customers and cultivate your relationship with them. The first and foremost important step is setting up a fan page with the name of your brand or business. Then, follow the tips on how to make the most of your fan page to indulge in Facebook marketing.

First – Once you have created a fan page, invite your friends and relatives to join Facebook and be your fans. May be, the page neither interests them nor serves their needs, but it is necessary to make things happen as people go where there is a crowd.

Second – Promoting the fan page is the next important step to take forward. Link your Facebook profile to your website, blog and other social media profiles in order to promote the fan page. Attach the link to the fan page to emails and newsletters and press releases. You can even let it be displayed in business cards.

Third – Make yourself known to get your fan page noticed by others. Join the groups and fan pages that cater to your interests or relate to your business activity. Enlarge your social media network and interact with the people in the network through walls, comments, likes or chatting.

Fourth – Have a go at every possible measure to keep your Facebook fan page active. Interact with your fans, monitor their activities and respond to their comments on a regular basis. Update the fan page with fresh content and share it with your fans. Comment on their posts and respond to their comments on your updates. Active networking will encourage them to promote your brand or business.

Fifth – Many companies doing social media marketing offer discount on their products or services to Facebook fans and Twitter followers. You can go this way to make your fans stay on the page. Offer something to them for a limited period of time. It will boost your Facebook fan page.

Sixth – Keep your fans engaged in some or other activity on your fan page. Throw some questions that pique their interest. Run a competition to make them participate in it. Make a survey on some interesting topic to draw their attention and opinion.

Seventh – Facebook is one of the most prominent members in the world of search engines. It is in the good books of search engine crawlers. Now, search engine bots craw and index social media profiles. So, to thicken your chances of getting noticed in Google’s social search result pages, make your Facebook profile searchable. Optimize the profile page following some basic SEO measures.

Hurry up to have a fan page on Facebook and do Facebook marketing to the fullest. Keep looking forward to the next blogs on the same topic.

Facebook is always on the front with release of latest applications for the use of its users crosswise the globe. The social networking giant keeps updating its store of applications to provide more and more dollops of fun and entertainment to the users. You can make the most of these applications to keep your followers coming back to your profile over and again. Here is a list of Facebook applications that I have googled this week.

One of the fun applications on Facebook is Friend Block. It helps you make a collage of your friends on your Facebook profile page. Make a compilation of pictures from your Facebook photo albums and make a collage of the pictures, as beautiful as rainbow. The application will let you pull all those pictures together and display them in colors of brilliance.

Looking on to meet new faces that are not among your Facebook friends and followers. Take a turn to the Video Chat application. From the store of vChatter, this application will help you connect with your friends through live chat. Chatting with friends apart, searching out new Facebook users who have their interests in common with you is another use of this application.

Lucky Train is such a Facebook fun application using which you can make your Facebook friends take interest in your profile. The game based application requires you to send trains to your friends in different parts of the world and helps you build your community with them. You can access frequent updates of the game through the application page.

Tetris Battle is an updated classic game application to be used by Facebook users. It is a nice means of involvement with your Facebook friends and followers online. You can play the game with them and compete with them at the same time. Pique your followers’ curiosity to visit your profile on a regular basis.

Photo of the Day is a fun photo application for the fun-loving Facebook users. The application is as simple as its title implies. You can apply it to both random and tagged photos. It provides an excellent means to locate pictures that you may not have come across on Facebook.

Another Facebook application to let you indulge in fun with your friends is Casino City. With this application, you can have your own casino in Las Vegas and transform it into a fun zone for them. Have a go at the application to be the boss of your own casino.

Being an active Facebook user, you keep updating your profile page with latest status statements. Do you know which word you use mostly in your Facebook status updates? My Most Used Words is an application to which word or words you use most of the times.

Spice up the Facebook profile page of yours with some interesting quotes. The Facebook application, All My Quotes, helps you create your own quotes and lets you use the quotes of others. Building a community of followers quoting each other is an advantage of this specific application.

Try these applications to spice up your Facebook profile page, make it visit worthy, get engaged in fun with your friends and boost your Facebook activity. Don’t forget to share your feel with me…

Tlist is a Twitter user application. It is a Twitter directory where you can make a search based

on list topic names, create a list of your own and view the popular lists. Your followers or other users can join your list. You will be notified whenever some Twitter user applies for it. Approving the application is your sole decision. Tlist offers great use to round up the like-minded tweeters at one place.

PubliTweet is vital application to make your Twitter lists more useful. It provides an embed code that in fact presents your lists including the tweet text, headline, blurb and thumbnail of the content being shared in a stream. You can plant the code on your site. PubliTweet not only boosts the usefulness of your Twitter lists but also makes the tweets more shareable through Twitter and Facebook.

TwapperKeeper is an online application using which you can get some fundamental statistics on how a particular hashtag is performing on Twitter. This easy-to-use tool will get you a general overview. It allows you to create an archive of specific keywords, usernames and hashtags to be tracked. It displays the number of times a particular hashtag has been tweeted. It also lists in the archive the tweets that have recently been tracked.

With QuoteURL, it is possible to embed a stream of tweets into a post. Though Twitter gives a code to facilitate interactive tweet embedding, the code is not always suitable. QuoteURL is the best tool to serve the purpose of making embeddable tweets. Using the application, you can embed even a single tweet. It gives a nice, clean embeddable tweet with text of the tweet. It makes the tweets more useful.

Besides Twitter Places that Twitter has come up with for its users worldwide, there are many other sites to display location-based tweets. Local Twitter Trends showcase the tweets based on the trends that are on go in major cities of the world. Clicking on any city in the list on the left-hand side bar will give a pop-up of highly popular keywords and clicking on a specific keyword will show a list of tweets related to the keyword on the right-hand side. It gives you an easy access to the Twitter based conversation is a specific city of the globe. However, you had better have a go at Monitter to track tweets on specific topics. It displays the tweets from a specific location in a three-column format.

WeFollow is a Twitter directory developed by Kevin Rose who is the founder of Digg. This online Twitter directory focuses on the topics that are associated with the Twitter users. You can add yourself to the directory easily. You need to tweet out the hashtag to make your username searchable in the directory. The site lets you discover new users who you have your interests in common with. Plus, you can browse the categories of the site to see the top users.

Twellow is another Twitter directory with the “Twitter Yellow Pages” as its tagline. This directory is the best to search for popular Twitter users from the fields like food, home, garden, biotechnology and other industries. It is a highly useful search engine to access the Twitter search world.

Tweet, a string of 140 characters, better defines the simplicity of Twitter as a platform for social butterflies. In fact, Twitter has evolved to be more functional and more complex simultaneously. It is not only an online communication podium but also an intricate information resource, a social media marketing tool and an online advertising space. The user activity on the simple interface of Twitter has multiplied manifold using third-party applications. The third-party applications add to the Twitter user interaction and experience. I am up with informative focus on some of the very useful third-party Twitter applications.

HootSuite a social media dashboard is a most useful Twitter application for not only a single account but also multiple accounts holders. Having the same look and feel as that of TweetDeck, HootSuite does not require the users to make any downloads. Supportive of Facebook, Twitter, LinkedIn, WordPress, MySpace and Ping.fm, it facilitates updating multiple social profiles and
pages at once. The HTML interface of HootSuite supports the drag-and-drop policy to let you
include easily a file or an image from the desktop with your updates. The message box will
upload the file or image with an ‘Ow.ly’ shortener.

A different web application, Brizzly features a simpler and more appealing interface. Meant only for Twitter, Brizzly is equipped with subtle features such as displaying direct messages and
replies in a threaded form, and expanding URLs automatically.

As you log in to your Twitter Tim.es with your Twitter account username and password, you will land on a page displaying the stories tweeted by your followers in a vertical list that
is automatically updated on a regular basis. The Twitter Times page will feature who have tweeted and what. It also lets you view the popular stories from media sources on Twitter.

Paper.li has similar functions as those of Twitter Tim.es but with customizable features. It allows users to create a newspaper page of their own and customize the page based on the people in their Twitter network or Twitter list or Twitter hash tag. Instead of presenting Twitter stories in a stream, Paper.li displays the content on a customized homepage on the basis of topics and
their popularity. It also lets you make the newspaper content look visually appealing with blurbs,
thumbnails and YouTube videos.

TweetMeme, a Twitter bookmarking button, allows users to tweet easily the content that they read online. The user can collect all of the information from the web at TweetMeme. It lets you filter the information by topics and categories, and displays the links with a maximum number of retweets.

Trendistic is developed for major Twitter trends. It displays their popularity and performance over time in a graphic format. It gives users a picture of current trends on the basis of their popularity and importance. You can sort out the trends depending on timeframe and embed them
on your site with a code.

With the rising curiosity of youngsters from different niches to be noticed online, blogging has evolved to be a professional activity. Being out and out a 24×7 blogger, you need to update your blog site with newsy information from various segments of the World Wide Web. To help you maintain professionalism in the domain of round-the-clock blogging, the service of a blog editor is a must have. If you allow guest bloggers to contribute content to your blog site, you need a blog editor to keep up the quality and standards of the site. Moreover, the blog posts should be fine-tuned prior to making their way online. Many of my fans have asked me to define the characteristics of pro blog editor. This blog of mine is a response to their request.

Being Organized

Being organized is the first of all characteristics of a great blog editor. If a blogging editor is unorganized, he will end up doing nothing so remarkable to redefine the look and feel of your blog site. He needs to evaluate the relevance, quality and worthiness of blog posts that pile on in a heap on his desk. He needs to maintain the on-page order of blog posts according to their categories and tags.

Having Eye to Details

A keen eye to details is among the typical attributes of a blog editing pro. Attention to the minutiae of blog editing and management is an index to the professionalism of a blog editor. There may be a series of blog posts on a specific topic, but no repetition of a particular post without significant variations. The first-time guest bloggers may not be in the know of posting, post formatting and content approval process. The blog editor is required to deal with these bloggers to ensure they are abiding by the rules and following the guidelines of the site.

Having Excellent Communication Skills

Having good communication skills is a plus point in the profile of a successful blog editor. He needs to connect with and coordinate among the guest bloggers. Many blog sites are equipped with such online communication tools as Campfire and TeamBox to facilitate communication and exchange of ideas among the authors. The blog editor should communicate the objectives and guidelines of the blog site to the guest bloggers. He needs to make sure if the guidelines are followed and the objectives are accomplished.

Being Straightforward in Approach

May come times when there is no contribution from a few bloggers. Maybe they are sick or on leave. In this case, the responsibility to fill in the column with a post in order to keep up the regular flow of content on the site lies to the blog editor. He should not mess words while telling the bloggers in face about the shortcomings of their content.

Having Fundamental SEO Skills

Professional blogging entails the implementation of SEO strategies. Therefore, a blog editor is expected to master some essential SEO skills. He is not necessarily required to be a SEO pundit. He needs to check if the posts from guest bloggers are keyword focused. If needed, he should take pains to optimize the posts with search engine friendly key phrases while revising the posts. Examining the solidity of internal linking structure and the strength of keyword-based anchor texts in larger blogs is one of the SEO dos for the editor.

Having Social Media Presence

A blog editor is an online content editor. He should have a considerable contact base on social media platforms. Friends and followers from his social network will drive traffic and may contribute guest posts to the blog site. He can generate traffic for the blog from his own social profiles. It is a plus point of having a blog editor with presence in the online world.

In the present era of online activity, most internet freaks are nuts on blogging. Airing opinion, ventilating ideas and sharing thoughts is not the sole objectivity of blogging. Online identity building and money making are the other targets of pro bloggers. Many blogging pros earn a lump sum out of their blog sites. However, the monetization of blogs results from hard work that entails implementing certain monetizing strategies. The amount of money that you can spin from your blog varies with the volume of web traffic. A blog with good SERP, high visibility and tons of traffic can be easily monetized. Without traffic, no monetization strategy would work to your profit. I have made a list of mostly used blog monetization strategies.

Product Reviews

One blog monetization strategy is to review the product or service of a third party and post the review on your blog site. The review should be informative and attractive with a sharp focus on the features, functions and benefits of the product. Post such product reviews with images, demos and videos. If the review gets multiple views, either the product manufacturer or provider will pay you. In addition, someone looking for such promotional content will purchase it from you.

Affiliate Programs

Starting an affiliate program of your own is a strategy to monetize your blog. You should have a product on sale in order to kick off an affiliate program. It will let others sign up an account on your site to participate in the program and market your product. They will drive traffic to your site by marketing the product. You will pay them if they earn sales leads.

Google Adsense

The oldest of blog monetization strategies is using Google Adsense. It is what lets you display Google Ads relevant to your blog content on the blog site. You will be given a commission for each click that someone makes on the ad. The commission will vary depending on the niche that the ad belongs to.

Selling Text Links

You can sell links to other websites through the content of your blog. It is one of the effective strategies to monetize your blog and make money. If your blog receives thousands of visitors a day, business website owners dealing in product or service will purchase links on your blog site. Make sure using a nofollow attribute while posting links to other sites as anchor texts on yours. It will not pass the link juice from your blog to your clients’ sites.

Adding a Job Board

Adding a job board is a useful way of monetizing a blog with a huge traffic base. In this monetization method, you can earn from job recruiters on one hand and serve your visitors on the other. Let job recruiters post industry specific jobs on your blog site.

Creating a Membership Section

Having a membership section is a great way to make lots of money out of your blog that feature premium content. But, it takes a lot of time and effort. Categorize your visitors and evaluate their interests. Offer content after their needs and interests. Only persons who make payment for the membership can have access to the content that they need.

Consulting

You can offer consulting services through your blogs to make money. If the blog content of yours is meant to impart knowledge of a particular industry to your visitors, some of the visitors may feel need to consult you regarding the industry. Leave a note focusing on the fields which you offer consulting services in, on your blog and add a contact page to the blog as well.

The latest SEO checklist from Matt Cutts and other prominent representatives of Google puts accent on onsite optimization of websites as well. This is the third blog in the series focusing on the critical parts of the session held by Matt Cutts.

• Make sure to stuff the pages of your website with text-based content that is visible to and indexable by the Google bot. it is one of the basics to check whether the webpage text is indexable or not. The best way is using a text browser like Lynx in order to diagnose the crawling-related issues.
• Adding substantial text to the webpage content is an onsite optimization factor. The lack of substantiality in the website content is a major negative onsite issue. Adding text to the content of a website that is full of flash images and videos is a difficulty. Let the site feature user comments and reviews so that when the visitors post comments implemented on the important pages, the site will gain value in search engines.

Two probable problems associated with this onsite SEO factor are as follows –

It is difficult to draw user comments for a newly launched website. A lesser known website does not receive substantial traffic. Other than search engines, there are several social networking media like LinkedIn, Facebook, Twitter, Stumble Upon to trap traffic for the site.

Potential user comments add value to the site in search engines. The only disadvantage of this solution for websites with little text-based content is that it puts the site at risk of receiving spam. Comment moderation is what lets you distinguish between quality comments and spam comments.

• Make a base of the services that you offer to formulate the title of your website. Using the domain name in place of the website title mars the onsite relevance of the website. The title should be descriptive and accurate, substantial and potential.
• Register an account in Google Webmaster Tools for your website. It will let you know if the site is hacked. This application is useful particularly for malware detection. Google Webmaster Tools offer several hacking and hosting malware detection tools.
• Avoid publishing syndicated content on the website. It is only original content that puts value to the site and ranks high in search engines. Put accent on publishing fresh and genuine content. High quality content can make mincemeat of search engine marketing. Original content can be the brand face of your site in search engines.
• A good hosting plan is one of the keys to onsite optimization of websites. If the bandwidth limit of your site is exceeded, it can cause the site to crash. As a result, the site will not load and the visitors cannot view it. It is not possible to get conversions without views.
• To generate snippets of a site in its search results, whether a Meta description is used or not does not matter. Make sure, the snippets featured in Google search result pages are in relevance to the search phrases. Learn how to improve the snippets to increase click through rate in the search results on your website.
• If the scroll box technique is implemented at the bottom of the home page of your site, don’t let text on the page go hidden. Make the text viewable and readable easily.
• Non-optimized URLs are not much search engine friendly. These URLs are not a great cause to worry about, if your website has lots of original content and is stable. There is no need to rewrite the URLs, if they are indexed and fetching traffic. Rewritten URLs may take months to be indexed. However, you must not ignore the duplicate content URLs.
• Do not use the same set of keywords to optimize the home page as well as the internal pages of your site. It may lead to canonical problems and thereby affecting the ranking. In this case, the conversion rate will be poor.
• Shortened URLs are getting popular with Twitter and other microblogging sites. According to Matt Cutts, shortening URLs is good if it passes 301 redirect.

The focus on ‘keyword research’, ‘link building’ and ‘marketing’ for website optimization in Google is a highlight of the latest SEO checklist from Matt Cutts. Here is an illustration on these sections of the SEO checklist -

Keyword Research

• Make a list of the search keywords or key phrases that most of the users are likely to use while searching for your content or product or service or website. Choose the most and the least competitive of the keywords to optimize your web content. Google itself recommends potential keywords for a particular content. Adwords.google.com/select/KeywordToolExternal is a free tool from Google’s kit for webmasters to conduct keyword research at ease.
• Do not stuff a blog with too much information. For better search results, choose a blog topic related to a well-defined niche. Pick up keywords from that specific niche to optimize the blog content. Log in to the Google Webmaster tools account of yours and then, go to the dashboard of your site. Click “Keywords” under “Your site on the web”. The keywords reflecting the content of your website will be shown in a list, prepared by Google.
• Website owners are involved in neck and neck competition to get high search volume in Google for their websites. The only source of web traffic is not Google. There are other such traffic sources as Facebook, Twitter, Google map listings, MySpace, LinkedIn etc. than Google. It is easy and fun to promote your website on social networking platforms on the basis of a difficult keyword that is hard to get ranked number one in Google.
• Analyze Google Webmaster Tools report on your website and checkout the keywords or phrases that the site appears in Google search result pages. Instead of focusing on the promotion of a single keyword, categorize the web content into multiple sections and choose keywords belonging to those sections in order to get better long tail results on search for your website. A website promoted on the basis of more than one or two keywords draws more and more organic traffic.

Link Building

• According to Matt Cutts, the sites with huge traffic base and from a specific niche are the sites to get links from. Websites belonging to a specific niche are symbols of authority. Single niche websites are better than multi-niche sites like article directories to extract link juice. Links from the former will add search engine value to your site.
• Make sure to be careful of linking yours to other sites. Checkout the search engine relevance of those sites providing external links to yours. Checkout if the content of those websites relates to yours. The increasing number of links from the websites that are not in keeping with yours from any perspective does not benefit.
• To make your website flow with link juice, build links to only those sites that will benefit the users of your site. Do not let the navigation menu of your site feature them frequently. Build a good internal linking architecture instead of developing an excess of external links.

Marketing

• Instead of having several blogs or sites to fetch traffic, concentrate your efforts into developing a single website. It is difficult to manage several sites or blogs and improve them simultaneously from SEO viewpoint. Marketing a single website as a single entity across the World Wide Web is an incomparable strategy to get the best of the site in search engines.
• Think about how to brand your site to make it stand out from the milling crowd. Think of buying a brandable domain to differentiate your site from the rest. Branding is of immense importance to help you build your online identity. Being owner of a recognized brand in a specific arena, you will find it easy to implement the marketing of your website.
• Think of the things that make the visitors keep coming back to your website. Devise a marketing plan and enrich it with innovative products or services to make people return to the site. Updating the site with fresh content on a regular basis is a good strategy to promote the site among the visitors.
• For business or e-commerce websites, it is important to place the physical address on the contact page of the sites. The address including the city, state, country names and zip codes is a complete physical address. It is beneficial for geo-targeting and useful for the visitors. A website with a well-defined address is easily marketable.

Is a Google SEO checklist your wish to have as guidance for the wellbeing of your website? The latest SEO checklist from Matt Cuts and other representatives from Google is based on the SEO Site Review conducted at Google I/O 2010 in Moscone Center, San Francisco, USA on May 19, 2010. The SEO checklist containing tips on how to analyze, review and optimize a website has resulted from a tech talk by the team of Google experts headed by Matt Cuts. The latest checklist is an out and out technical approach to the Google search engine optimization of websites. The content of the checklist is categorized into five important sections –

• Web design
• Onsite SEO
• Keyword research
• Link building
• Marketing

Web Design - The following tips on web design are technically related to the SEO factors of websites, handled by webmasters.

• Immediate visibility of the content to the visitors during the loading of a webpage is of immense importance. If the content retreats due to slow loading of the page, the visitor will look for next in the search result page. To improve the loading efficiency of your website, learn about the application of Google Page Speed.
• If WordPress is the CMS of your blog site, updating it to keep the WordPress related hacks at bay is critically important. Therefore, it is necessary to get a hang of WordPress security tips.
• While developing a new website, optimize the URL with the keywords found in the webpage titles. It is easy to set in case of WordPress by moving from Dashboard to Setting, Permalinks, Common Settings, Custom Structure and Postname.
• Comment moderation is an important piece of the webmaster’s work. It will let you approve only relevant comments related to the targeted keywords in order to enhance your site’s relevance in search engines. Otherwise, tons of spam comments with Viagra related content will mar the search engine relevance of the site.
• Check the potential exploits as well as vulnerabilities of your site before launching it to a production server. Point the site to a development server, using Google Skipfish. Chances to get the site hacked are thick, if you launch the site with its vulnerabilities unchecked to a production server.
• Avoid or limit the use of images with embedded text in the design of your website. Rather, use images with alt tags.
• To say about the issue of using whether dash or underscore in URLs, dash is Matt Cutts’ preference over underscore. According to him, the words of a URL with underscores in between are not regarded as a combined keyphrase by the search bots.
• Webpage content design is part of website design. In all sorts of media – print, electronic and online, information is presented in a top-to-bottom fashion. Make sure to put the most important items of webpage content at the top and the least important parts at the bottom. If a webpage does not fully load in the browser, the visitor can see the topmost content that is important.
• Build an internal linking structure throughout the content of the webpages for an increase in the user engagement with your site. Let every page feature important content related links to other pages of the site. It is a promising strategy to make visitors stay longer on your website. It is a user-friendly approach to designing webpages.
• Exact and proper navigation is a considerable technical issue of good website design. Make sure if a visitor clicks on a particular product link and the link takes the visitor to the exact product page. It is exclusively important in case of ecommerce website design. Let your customers navigate easily to the product pages of their choice.
• A search engine friendly website can be developed based on AJAX with the application of website development tools from Google web toolkit. You need not worry about search engine related issues while developing an AJAX based website.

Keep your eyes to the series of next blogs pertaining to keyword research, link building, website marketing and online SEO.

Do you have online name and fame? If yes, then you are a blogger. Blogging is an online activity that is escalating higher and higher day by day both for personal and professional purposes. WordPress is a most professional as well as customizable platform for blogging. Installing WordPress is an elemental step for blogging. Fresh bloggers may not be in the know of how to install it. The following is the step-by-step- process of installing WordPress -

Downloading a WordPress copy is the very first do in the process of how to install WordPress blog. Log on to wordpress.org/download and find out the link for “Download ZIP” on right front of the page with dark blue as its background. Click on the link and then, save the file on desktop.

Once you are done with downloading the program, you need to unzip the folder and extract the files in the folder on desktop. Some desktops come with a built-in unzip and zip application while some other desktops have this application installed on them. Click the right mouse button on the downloaded file and the menu features the option, “Extract All”. Select the option to get the files out of the zipped folder.

FTP is an abbreviated term for File Transfer Protocol. It is a program that will let you copy files from desktop to the web hosting account. Available are there several FTP programs. FileZilla is a free-to-use popular program.

Get this information entered into the FTP program of your choice to access as well as upload files to access as well as upload the files from desktop to the web host. Then, put the details like domain name and username and password in your FTP account. Your web host can provide you with this information.

You can easily see a link in the web hosting control panel in order to install MySQL database. After setting up the database, you will require database name, database hostname, database username and database username. Make sure to check the hostname with your web hosting service provider.

Open the downloaded and unzipped folder only to locate the other folder, named “WordPress”. There was a file called wp-config-sample in the folder. Use any text editor like Wordpad or Notepad, to open the file. Opening of the file will reveal some text which mostly seems to be gibberish.

The process of installing a WordPress blog is almost towards the end. The next most important thing to do is uploading the WordPress program from the computer to the host server. Connect FTP program to the host’ server. Track down the FTP information. If the information has not been entered into the FTP program, do it now.

Now, you need to decide regarding where to keep your WordPress program. It can be put in either a sub directory or the root directory of the host server. It is better to keep the WordPress program in a subdirectory, if several websites are running on the same server. After the decision is taken, go ahead to upload the files as well as directories from the WordPress folder.

If you have decided upon the directory of the host server to install the WordPress there, open the web browser on your desktop and make sure to type the following – “http://www.mydomain.com/wp-admin/install.php”. Use the domain name of your own instead of “mydomain.com”.

If a subdirectory is your choice to install the WordPress, type in your web browser the following – “http: //www.mydomain.com/subdirectory/wp-admin/install.php.” use the domain name of your own and the subdirectory that you have created instead of “mydomain.com” and “subdirectory” respectively. a move to the WordPress page will show you the way to go further following the onscreen directions.