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Almost everyone is exploring the bowels of online social media for marketing. Twitter and Facebook run neck and neck, when it comes to providing tools, applications and opportunities for online marketing. With a legion of three million fan pages to date, Facebook seems to outpace Twitter in the growing field of online business. The key reason behind the sky-rocketing popularity of Facebook marketing is Facebook’s comprehensive interface featuring multiple applications to let users schedule updates, locate influential people and monitor traffic.

Facebook fan page is a most innovative and interesting virtual marketing platform for brands and businesses. A whole new ball game, it displays your product, promote your brand, fetch you customers and cultivate your relationship with them. The first and foremost important step is setting up a fan page with the name of your brand or business. Then, follow the tips on how to make the most of your fan page to indulge in Facebook marketing.

First – Once you have created a fan page, invite your friends and relatives to join Facebook and be your fans. May be, the page neither interests them nor serves their needs, but it is necessary to make things happen as people go where there is a crowd.

Second – Promoting the fan page is the next important step to take forward. Link your Facebook profile to your website, blog and other social media profiles in order to promote the fan page. Attach the link to the fan page to emails and newsletters and press releases. You can even let it be displayed in business cards.

Third – Make yourself known to get your fan page noticed by others. Join the groups and fan pages that cater to your interests or relate to your business activity. Enlarge your social media network and interact with the people in the network through walls, comments, likes or chatting.

Fourth – Have a go at every possible measure to keep your Facebook fan page active. Interact with your fans, monitor their activities and respond to their comments on a regular basis. Update the fan page with fresh content and share it with your fans. Comment on their posts and respond to their comments on your updates. Active networking will encourage them to promote your brand or business.

Fifth – Many companies doing social media marketing offer discount on their products or services to Facebook fans and Twitter followers. You can go this way to make your fans stay on the page. Offer something to them for a limited period of time. It will boost your Facebook fan page.

Sixth – Keep your fans engaged in some or other activity on your fan page. Throw some questions that pique their interest. Run a competition to make them participate in it. Make a survey on some interesting topic to draw their attention and opinion.

Seventh – Facebook is one of the most prominent members in the world of search engines. It is in the good books of search engine crawlers. Now, search engine bots craw and index social media profiles. So, to thicken your chances of getting noticed in Google’s social search result pages, make your Facebook profile searchable. Optimize the profile page following some basic SEO measures.

Hurry up to have a fan page on Facebook and do Facebook marketing to the fullest. Keep looking forward to the next blogs on the same topic.

Facebook is always on the front with release of latest applications for the use of its users crosswise the globe. The social networking giant keeps updating its store of applications to provide more and more dollops of fun and entertainment to the users. You can make the most of these applications to keep your followers coming back to your profile over and again. Here is a list of Facebook applications that I have googled this week.

One of the fun applications on Facebook is Friend Block. It helps you make a collage of your friends on your Facebook profile page. Make a compilation of pictures from your Facebook photo albums and make a collage of the pictures, as beautiful as rainbow. The application will let you pull all those pictures together and display them in colors of brilliance.

Looking on to meet new faces that are not among your Facebook friends and followers. Take a turn to the Video Chat application. From the store of vChatter, this application will help you connect with your friends through live chat. Chatting with friends apart, searching out new Facebook users who have their interests in common with you is another use of this application.

Lucky Train is such a Facebook fun application using which you can make your Facebook friends take interest in your profile. The game based application requires you to send trains to your friends in different parts of the world and helps you build your community with them. You can access frequent updates of the game through the application page.

Tetris Battle is an updated classic game application to be used by Facebook users. It is a nice means of involvement with your Facebook friends and followers online. You can play the game with them and compete with them at the same time. Pique your followers’ curiosity to visit your profile on a regular basis.

Photo of the Day is a fun photo application for the fun-loving Facebook users. The application is as simple as its title implies. You can apply it to both random and tagged photos. It provides an excellent means to locate pictures that you may not have come across on Facebook.

Another Facebook application to let you indulge in fun with your friends is Casino City. With this application, you can have your own casino in Las Vegas and transform it into a fun zone for them. Have a go at the application to be the boss of your own casino.

Being an active Facebook user, you keep updating your profile page with latest status statements. Do you know which word you use mostly in your Facebook status updates? My Most Used Words is an application to which word or words you use most of the times.

Spice up the Facebook profile page of yours with some interesting quotes. The Facebook application, All My Quotes, helps you create your own quotes and lets you use the quotes of others. Building a community of followers quoting each other is an advantage of this specific application.

Try these applications to spice up your Facebook profile page, make it visit worthy, get engaged in fun with your friends and boost your Facebook activity. Don’t forget to share your feel with me…

Tlist is a Twitter user application. It is a Twitter directory where you can make a search based

on list topic names, create a list of your own and view the popular lists. Your followers or other users can join your list. You will be notified whenever some Twitter user applies for it. Approving the application is your sole decision. Tlist offers great use to round up the like-minded tweeters at one place.

PubliTweet is vital application to make your Twitter lists more useful. It provides an embed code that in fact presents your lists including the tweet text, headline, blurb and thumbnail of the content being shared in a stream. You can plant the code on your site. PubliTweet not only boosts the usefulness of your Twitter lists but also makes the tweets more shareable through Twitter and Facebook.

TwapperKeeper is an online application using which you can get some fundamental statistics on how a particular hashtag is performing on Twitter. This easy-to-use tool will get you a general overview. It allows you to create an archive of specific keywords, usernames and hashtags to be tracked. It displays the number of times a particular hashtag has been tweeted. It also lists in the archive the tweets that have recently been tracked.

With QuoteURL, it is possible to embed a stream of tweets into a post. Though Twitter gives a code to facilitate interactive tweet embedding, the code is not always suitable. QuoteURL is the best tool to serve the purpose of making embeddable tweets. Using the application, you can embed even a single tweet. It gives a nice, clean embeddable tweet with text of the tweet. It makes the tweets more useful.

Besides Twitter Places that Twitter has come up with for its users worldwide, there are many other sites to display location-based tweets. Local Twitter Trends showcase the tweets based on the trends that are on go in major cities of the world. Clicking on any city in the list on the left-hand side bar will give a pop-up of highly popular keywords and clicking on a specific keyword will show a list of tweets related to the keyword on the right-hand side. It gives you an easy access to the Twitter based conversation is a specific city of the globe. However, you had better have a go at Monitter to track tweets on specific topics. It displays the tweets from a specific location in a three-column format.

WeFollow is a Twitter directory developed by Kevin Rose who is the founder of Digg. This online Twitter directory focuses on the topics that are associated with the Twitter users. You can add yourself to the directory easily. You need to tweet out the hashtag to make your username searchable in the directory. The site lets you discover new users who you have your interests in common with. Plus, you can browse the categories of the site to see the top users.

Twellow is another Twitter directory with the “Twitter Yellow Pages” as its tagline. This directory is the best to search for popular Twitter users from the fields like food, home, garden, biotechnology and other industries. It is a highly useful search engine to access the Twitter search world.

Tweet, a string of 140 characters, better defines the simplicity of Twitter as a platform for social butterflies. In fact, Twitter has evolved to be more functional and more complex simultaneously. It is not only an online communication podium but also an intricate information resource, a social media marketing tool and an online advertising space. The user activity on the simple interface of Twitter has multiplied manifold using third-party applications. The third-party applications add to the Twitter user interaction and experience. I am up with informative focus on some of the very useful third-party Twitter applications.

HootSuite a social media dashboard is a most useful Twitter application for not only a single account but also multiple accounts holders. Having the same look and feel as that of TweetDeck, HootSuite does not require the users to make any downloads. Supportive of Facebook, Twitter, LinkedIn, WordPress, MySpace and Ping.fm, it facilitates updating multiple social profiles and
pages at once. The HTML interface of HootSuite supports the drag-and-drop policy to let you
include easily a file or an image from the desktop with your updates. The message box will
upload the file or image with an ‘Ow.ly’ shortener.

A different web application, Brizzly features a simpler and more appealing interface. Meant only for Twitter, Brizzly is equipped with subtle features such as displaying direct messages and
replies in a threaded form, and expanding URLs automatically.

As you log in to your Twitter Tim.es with your Twitter account username and password, you will land on a page displaying the stories tweeted by your followers in a vertical list that
is automatically updated on a regular basis. The Twitter Times page will feature who have tweeted and what. It also lets you view the popular stories from media sources on Twitter.

Paper.li has similar functions as those of Twitter Tim.es but with customizable features. It allows users to create a newspaper page of their own and customize the page based on the people in their Twitter network or Twitter list or Twitter hash tag. Instead of presenting Twitter stories in a stream, Paper.li displays the content on a customized homepage on the basis of topics and
their popularity. It also lets you make the newspaper content look visually appealing with blurbs,
thumbnails and YouTube videos.

TweetMeme, a Twitter bookmarking button, allows users to tweet easily the content that they read online. The user can collect all of the information from the web at TweetMeme. It lets you filter the information by topics and categories, and displays the links with a maximum number of retweets.

Trendistic is developed for major Twitter trends. It displays their popularity and performance over time in a graphic format. It gives users a picture of current trends on the basis of their popularity and importance. You can sort out the trends depending on timeframe and embed them
on your site with a code.

With the rising curiosity of youngsters from different niches to be noticed online, blogging has evolved to be a professional activity. Being out and out a 24×7 blogger, you need to update your blog site with newsy information from various segments of the World Wide Web. To help you maintain professionalism in the domain of round-the-clock blogging, the service of a blog editor is a must have. If you allow guest bloggers to contribute content to your blog site, you need a blog editor to keep up the quality and standards of the site. Moreover, the blog posts should be fine-tuned prior to making their way online. Many of my fans have asked me to define the characteristics of pro blog editor. This blog of mine is a response to their request.

Being Organized

Being organized is the first of all characteristics of a great blog editor. If a blogging editor is unorganized, he will end up doing nothing so remarkable to redefine the look and feel of your blog site. He needs to evaluate the relevance, quality and worthiness of blog posts that pile on in a heap on his desk. He needs to maintain the on-page order of blog posts according to their categories and tags.

Having Eye to Details

A keen eye to details is among the typical attributes of a blog editing pro. Attention to the minutiae of blog editing and management is an index to the professionalism of a blog editor. There may be a series of blog posts on a specific topic, but no repetition of a particular post without significant variations. The first-time guest bloggers may not be in the know of posting, post formatting and content approval process. The blog editor is required to deal with these bloggers to ensure they are abiding by the rules and following the guidelines of the site.

Having Excellent Communication Skills

Having good communication skills is a plus point in the profile of a successful blog editor. He needs to connect with and coordinate among the guest bloggers. Many blog sites are equipped with such online communication tools as Campfire and TeamBox to facilitate communication and exchange of ideas among the authors. The blog editor should communicate the objectives and guidelines of the blog site to the guest bloggers. He needs to make sure if the guidelines are followed and the objectives are accomplished.

Being Straightforward in Approach

May come times when there is no contribution from a few bloggers. Maybe they are sick or on leave. In this case, the responsibility to fill in the column with a post in order to keep up the regular flow of content on the site lies to the blog editor. He should not mess words while telling the bloggers in face about the shortcomings of their content.

Having Fundamental SEO Skills

Professional blogging entails the implementation of SEO strategies. Therefore, a blog editor is expected to master some essential SEO skills. He is not necessarily required to be a SEO pundit. He needs to check if the posts from guest bloggers are keyword focused. If needed, he should take pains to optimize the posts with search engine friendly key phrases while revising the posts. Examining the solidity of internal linking structure and the strength of keyword-based anchor texts in larger blogs is one of the SEO dos for the editor.

Having Social Media Presence

A blog editor is an online content editor. He should have a considerable contact base on social media platforms. Friends and followers from his social network will drive traffic and may contribute guest posts to the blog site. He can generate traffic for the blog from his own social profiles. It is a plus point of having a blog editor with presence in the online world.