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In today’s world, it’s not only the teens but even business professionals and others are considering Facebook to be the ultimate platform for raising business standards. The impact of Facebook marketing has been phenomenal in the last few years. In fact, the abnormal rise in traffic to this social networking site speaks all about its worldwide popularity. There are plenty of business organizations that commercialize their business products through social networking sites. Facebook therefore stands as one of the most preferred platforms through which businessmen and even commoners post updates and information regarding their daily updates.

The entire concept of Facebook marketing is not at all complex. If you are one of them looking for newer strategies which will take your business standards to unknown heights, you first need to create a personal page in Facebook. Once your page is created, you must keep adding friends almost on a daily basis. The more the number of visitors to your site, the more exposure your business receives.

Now, you need to write good contents regarding your business products and post it in your personal blog. Once you complete this, you simply need to post the URL of your blog on the page by clicking on the option “link”. Once your link is created, you will keep getting feedbacks and comments. People will keep liking and sharing your links and gradually your business will spread from one place to another.

The one word that is making the entire universe go crazy is Facebook. Well, the founder Mark Zuckenburg probably didn’t imagine that his social networking site could touch the revenue benchmark of 4.27 billion dollars in the year 2011. This news is indeed amazing for the entire team of Facebook. Well, another group of people that have turned ecstatic is that of online marketing professionals. This social networking site has not only helped millions to get associated with friends and near ones but also made ways for thousands of businessmen to promote their respective businesses worldwide.

If you are new in the field of online business, you must try the Facebook applications to let people know about your business activities and offerings. This can be a brilliant way to fetch customers. Now, if you are new to Facebook, you must know the ways of promoting your business.

First and foremost, you must reveal your own identity. Don’t pretend to be someone else or do not update your profile with false information. Remember, you need to be honest to your customers and any sort of misinformation might turn to be the biggest blunder on your behalf. While marketing, do not try to update every two minutes about your business. Take a break of a minimum of minutes to update your next post.

If you are already having a website designed solely for your business purpose, you can always share its link on your Facebook profile. It would be great if you can create a separate page for fans. The more you receive comments, the greater the publicity of your business.

The line of distinction between real life and social media is being blurred gradually. People are going social by shedding the guise of shame and coming out of shells. Social media has taken us out of the cocooned existence, put voice to protests, acted as a platform for making business, globalized local events and reduced the diameter of the globe in terms of distance. In brief, social media itself is a revolution.

Nowadays, be an event local, national or global, it is also tagged ‘social’. All events like meetings, conferences and parties go online before being held. Promoting an event on social media sites helps make it large in real life. It is the maximum number of visitors that makes an event a great gala. The more footfalls an event receives, the larger is it. Here is how you can maximize the online exposure of an offline event by means of social media marketing:

It is difficult to get noticed, publicize an event and get recognition for talents even in real life without buzz or hype online. So, put in the best efforts to create a buzz about your upcoming event on social media. It takes nothing but marketing creativity and costs nothing but time.

User Engagement on Facebook Event Page

The very first do to promote an event online is setting up a Facebook event page using your personal or business Facebook profile or Facebook fan page. It offers a great advantage to let your friends and followers and fans to connect with the event before, during and after it is held. Once you are done with setting up the Facebook event page, share it with your Facebook contacts and start inviting them. Make sure including in the info section of the event page the details of the event. Don’t forget to respond to the questions or comments posted as walls on the event page. An increasing number of Facebook users joining or liking the event page is not enough. Without engagement, there is no promotion.

EventBrite for Online Event Promotion

EventBrite is one of the online tools to promote events on social media. Create a registration page for the event on EventBrite. It offers unique features to customize the event page in keeping with the objective of the event and share it across social media sites to create buzz. Interested attendees can email the link to or share it with their friends in online social circles.

LinkedIn to Invite Your Professional Contacts

Don’t leave LinkedIn behind thinking that LinkedIn is only a professional network. It helps a lot to get an event searchable in Google and noticed by LinkedIn users. Create a page for the event on LinkedIn by clicking the ‘More’ tab. It opens a list of applications. Create a new event by using the Event application. Make sure to optimize the Keywords section with keywords related to the event. It helps people find the event online through Google. Once the event has been published, invite your LinkedIn connections to attend the event and share the invitation with their LinkedIn contacts.

Unique Twitter Hashtag for Event Promotion

Create a unique Twitter hashtag for your event. A Twitter hashtag consists of a hash sign ‘#’ and a relevant keyword. Choose a singular keyword that better describes your event in tweets or discussions and that is not being used on Twitter by anyone. It helps your Twitter followers and their followers identify the event. Use search.twitter.com to check the availability of your desired hashtag.

Twitpic & Twitter for Online Response to Event

If the event is a more-than-one-day long affair, promote it on social media when it is in progress. Take snaps of the event on the first day and use Twitpic to share the snaps with those who could not attend it on the first day. It makes them realize what they have missed and drives them to turn up at the event the next day. The similar is the purpose of using Flickr for event promotion. It encourages response from the attendees of the event too.

Now is the time to make a social media event promotion plan based on the above-mentioned tips and let the people go gaga over the event.

Social media branding can be the Midas touch for your business, if you harness the potential of your social media profiles in a calculated way. Regular quality work is a must for successful business branding on social media. In the list of social media platforms for online branding, the most prominent are Facebook, Twitter and LinkedIn where you definitely wish to promote your business on.

Having a profile on these three social media is not enough to make your business cover a larger space in the search world. There are many other online platforms where having a business profile means a new brand building opportunity. Some of them are as follows:

• Google profile
• Scribd profile
• SlideShare profile
• Wikipedia profile
• Quora profile
• About.me profile
• Crunchbase profile
• Reddit profile
• YouTube profile

Maintaining all of these profiles on a regular basis is another important key to social media branding. Furnishing the profiles with a piece of pithy and punchy info about your business does not mean having done the job to make huge profits. Keep the profiles alive and noticeable by updating them with a piece of engaging social media content every other day.

If the social media profiles of your page are not updated regularly, visitors will not show up and Google search spider too will not crawl them. Consequently, it will reduce the relevance and visibility of the profiles in the Google social search. Spending a little time out of 24 hours a day online is crucial.

If the purpose of your social media activity is complete business branding, make sure to get your business listed on six social media sites – Google Places, Foursqare, Bing Local, Twitter, Facebook and LinkedIn. Get a grip on how these sites work for business promotion and brand awareness. Follow the users who have already kissed success in social media branding.

The way you respond to the positive or negative comments made by people on your business is one of the makings of social media branding. Don’t overlook negative comments. Communicate with the poster and dig the reason for his or her negative view of your business. Ask for his or her suggestion and make necessary changes accordingly. It will let your social media branding activity go a long way.

Don’t neglect positive comments or reviews without responding to those. Thank the persons for having appreciated your business or brand just as we send a thank-giving note to those who we receive gifts from. Thank-you notes will help you earn customer loyalty.

Build relationship with the followers of your business profiles on social media sites by commenting on their posts. It is social media commenting akin to blog commenting. You can build links online and promote your business effectively through social media commenting. Social media profiles are a kind of marketing resource for your business and brand. How to manage this resource for promising online branding is up to you.

The following are the principal objectives of one’s online activity, be it social networking, forum participation or blogging -

• Get noticed
• Build a following
• Generate traffic
• Promote website
• Make profits

Facebook is not only a social networking site to build contacts but also an online business platform to build a business. Facebook itself is a kit of cutting-edged tools using which you can fulfill the above-mentioned objectives of social and business networking. Facebook is a colossal avenue of marketing where to make a go of your venture, you should give priority to building quality relationships that in turn, will help generate traffic and promote your website. Here are the best ways to get a max of Facebook for your benefit:

Use Profile Page for Maximum Exposure

Make use of your Facebook profile page for maximum exposure. The profile page features key places where you can post the link to your website or blog. The space just below your Facebook profile picture is ideal to display a brief bio about you as it draws attention of the visitors at their very first glance on the profile picture. Include the website or blog URL in the bio. An ‘Information’ section is there just above the box ‘Friends’. Make sure adding your website or blog to this section.

Go Slow while Adding Friends

It is nice to build a huge following on Facebook. More friends on Facebook means more traffic and views. It is a policy of many Facebook users. It does not work to benefit you unless you build a quality relationship with your Facebook friends. Adding 5-8 friends a day is better than making friends with 30-50 individuals per day. Find your similarities with new five friends and find your interests in common with theirs to build a bond with them. Interact with them in such a way so as to make them feel connected to you. As a result, they will keep visiting your website or blog and share your posts with their friends.

Share Something of Quality through Wall Posts

Take steps ahead to connect with your Facebook friends through such means of interaction as wall post. A great way to introduce yourself to them or elicit response from them is posting walls on their profiles. The content of wall posts should be sensitive and substantial. It must not be an inane remark or a hollow compliment. Share something of quality with them through wall posts. If your wall post on the profile of any of your Facebook friends fetches the attention of his or her friends, they would like to befriend you.

Make Tricky & Catchy Updates

Updating your profile page is vital to make your Facebook friends feel your presence. Each of your friends can see your updates as walls on their home pages. Ensure making a tricky update to get it noticed by them. Present it as a question on some sensitive or important issue so that it can get comments from the viewers. As a result, it will be viral to their friends’ home pages as well. Put a catchy status update on your profile page to be in the attention of your friends.

Create a Facebook Group for Marketing

Have your own group and use it for Facebook marketing. Many features are available with Facebook groups. Create a group to use those features and invite your friends to join it. It makes an ideal platform to share your ideas, update events and make affiliate commissions. Use it as a marketing ploy to promote your website or blog.

My previous blog was a discussion on what to do to increase and utilize the potential of your Facebook fan page as a Facebook marketing tool. Many of my Facebook friends are itchy to know how to make their fan pages engaging and how to merge the pages with other social networks. Facebook offers legions of free social and business applications to make their pages a hub of activities and keep their fans engaged in a number of ways.

The Applications to Connect Your Fan Page with Other Social Networks -

Twitter for pages – With this free social application, you can blend your Twitter profile with the Facebook fan page. The latest tweets from your Twitter profile will be displayed on the fan page. You can add the application as a tab on the fan page.

YouTube – YouTube has a Facebook application of its own. It is easy to use on the fan page. Once you have landed on the application page, click on ‘Add to my page’. From the tab on your fan page, go to YouTube and keep adding the latest videos to the fan page for the entertainment of your fans.

MyFlickr – It is a little bit fiddly to use MyFlickr application as a tab on Facebook fan page. To do so, you need to have an account with MyFlickr. If you upload photographs to your MyFlickr account, they will be displayed on the fan page.

Notes – Facebok has its own Notes application. Adding the application to your fan page is the easiest method to display your blog posts on the fan page. It will entertain your fans who are fond of reading and seeking information.

The Business Applications to have on Your Facebook Fan Page -

My LinkedIn Profile – If you own a business fan page on Facebook, this application is exclusively made for you. Add it as a tab to your fan page and promote your LinkedIn page on Facebook. It will drive traffic from the LinkedIn profile to the Facebook fan page and vice versa.

Slideshare – It is a great business tool to be used for displaying and sharing Powerpoint presentations on Facebook as well. Adding the application to the fan page, you can upload the PowerPoint presentations on your products and let your customers view them.

Telephone – It is an all-in-one communication application, supported on Facebook. A great tool to exchange voice mails with your Facebook fans and call them, it is a must have on your business fan page. It will let you exchange instant messages with your Yahoo, MSN and Google Talk contacts.

What I Do – It is a marketing and promoting tool. Exclusively built for the use of business fan page owners, it will display your products in the Facebook fan page box. With this application, you can get your business fan page listed in the Facebook directory.

Business Cards – It is another Facebook business application to communicate with your fans in a professional manner. Adding the application to your fan page, you can prepare a virtual business card and personalize it with your name and business details. You can also attach the card to the messages to your Facebook fans.

Once you are done with the process of adding these applications to your fan page, let me know and I will visit the page.

Almost everyone is exploring the bowels of online social media for marketing. Twitter and Facebook run neck and neck, when it comes to providing tools, applications and opportunities for online marketing. With a legion of three million fan pages to date, Facebook seems to outpace Twitter in the growing field of online business. The key reason behind the sky-rocketing popularity of Facebook marketing is Facebook’s comprehensive interface featuring multiple applications to let users schedule updates, locate influential people and monitor traffic.

Facebook fan page is a most innovative and interesting virtual marketing platform for brands and businesses. A whole new ball game, it displays your product, promote your brand, fetch you customers and cultivate your relationship with them. The first and foremost important step is setting up a fan page with the name of your brand or business. Then, follow the tips on how to make the most of your fan page to indulge in Facebook marketing.

First – Once you have created a fan page, invite your friends and relatives to join Facebook and be your fans. May be, the page neither interests them nor serves their needs, but it is necessary to make things happen as people go where there is a crowd.

Second – Promoting the fan page is the next important step to take forward. Link your Facebook profile to your website, blog and other social media profiles in order to promote the fan page. Attach the link to the fan page to emails and newsletters and press releases. You can even let it be displayed in business cards.

Third – Make yourself known to get your fan page noticed by others. Join the groups and fan pages that cater to your interests or relate to your business activity. Enlarge your social media network and interact with the people in the network through walls, comments, likes or chatting.

Fourth – Have a go at every possible measure to keep your Facebook fan page active. Interact with your fans, monitor their activities and respond to their comments on a regular basis. Update the fan page with fresh content and share it with your fans. Comment on their posts and respond to their comments on your updates. Active networking will encourage them to promote your brand or business.

Fifth – Many companies doing social media marketing offer discount on their products or services to Facebook fans and Twitter followers. You can go this way to make your fans stay on the page. Offer something to them for a limited period of time. It will boost your Facebook fan page.

Sixth – Keep your fans engaged in some or other activity on your fan page. Throw some questions that pique their interest. Run a competition to make them participate in it. Make a survey on some interesting topic to draw their attention and opinion.

Seventh – Facebook is one of the most prominent members in the world of search engines. It is in the good books of search engine crawlers. Now, search engine bots craw and index social media profiles. So, to thicken your chances of getting noticed in Google’s social search result pages, make your Facebook profile searchable. Optimize the profile page following some basic SEO measures.

Hurry up to have a fan page on Facebook and do Facebook marketing to the fullest. Keep looking forward to the next blogs on the same topic.