Eparadise-india blog

Google, the Goliath of online search, is never at rest. The ceaseless tempo of the Search giant is synonymous with constant innovation and nonstop evolution. Next to e-Books, Plus One or +1 is another wonder from Google’s kit to cast a spell on the users. It is being speculated to be a social feature of Google’s search service. Many think that Google +1 is a challenge to Facebook and Twitter.

Google’s + 1 is almost akin to ‘Like’ button on Facebook. It is supposed to be as impactful as likes on Facebook and retweets on Twitter. It will add as much value to a website or blog in search engine result pages as a post with likes and retweets get in social search results. What distinguishes Plus One from the features of social media sites is its direct influence on Google search results.

As Google dominates the online search world, any new change in the way the search magnate works impacts the global SEO field. Google +1 is, in fact, a recommendation button. It will help the users recommend a website, a blog or any other online post of their choice to their friends and the members in their social networks. The recommended website or blog will be more visible in Google’s search result pages.

To access Plus One, you need to have a Google profile. The profile will be accessible to the contacts in your Gmail, Google Talk and Google Buzz networks. You can import your Facebook friends and Twitter followers to the Plus One network. You can use your contacts on social media sites to get your website or blog recommended by them directly. The more +1 recommendations, the higher value for the site or blog in Google’s search result listings.

As per a report from Matt Cutts, Google Plus One has lots of potential for social SEO. It is a new powerful SEO approach to fetching traffic from different parts of the web world. Now you need to go social more actively in order to enrich your +1 network. It is assumed that SEO professionals will develop better social media communication strategies to increase their social media contacts so that they can build a huge Plus One network to get recommendations for their clients’ sites, blogs and brands.

To make use of Google +1 for the benefit of their clients, SEO professionals need to restructure their Google profiles. People will visit the Google profile of the person who will recommend a site or blog using +1. If the profile is convincing, the recommendation will work. People may not go with the person’s recommendation, if they find his Google profile uninteresting or unconvincing.

This social feature of Google is available in the English market. It will be launched internationally a little while later. Now the time has come to build a huge social media follower base and spice up your Google profile page, if you intent to promote your site or blog and fetch traffic for it using +1.

The visual transformation of Google search result page is the latest buzz in the online world. It is Google’s response to the increasing richness and power of web search. The pickup in the look and feel of Google search result pages will surely develop into a major benefit for the Google users. After testing for many months, the search giant Google lifted off the veil over its new search result page looks. To say about the fruit of this effort, Google will experience more and more searches, clicks and views.

Now, whenever you conduct a search in Google, a left column with several functional features to enhance the user search experience appears along with the search result pages. Clicking ‘More’ on the left column reveals a bar of buttons – Images, Videos, Maps, News, Shopping, Books, Blog, Updates and Discussions. By clicking each or any of the buttons, you can gather information relevant to your search. These filters are meant to narrow down your search for a particular image or video or bog or update across the macro search world of Google.

With the latest evolution in Google’s search technology, Google search is more time efficient than before. What adds more to your search efficiency in Goggle is a range of various time options under ‘Anytime’. The time options include past 10 minutes, past hour, past 24 hours, past week, past month and past year using which you can easily search for the minutes, hours, days, weeks, months and years old updates and blogs on a particular topic. For more convenient search, you can use the option ‘custom range’. Clicking the custom range opens a calendar where you can select two particular dates to narrow down your search for particular information between the dates.

Each of the search filters in the left column comes with several options to specify the results on your search. For example, under ‘Image’, you can sort out the image of a thing by several image size options – medium, large, icon, larger than.., exactly… and image type options – face, photo, clip art, line drawing and image color options. The same is the case about a video search in Google. You can conduct a particular video search on the basis of any time options and different durations and quality options.

“Standard View” is worth consideration to make your Google search more precise and convenient. “Standard view’ is a range of options – ‘Related searches’, ‘Timeline’, and ‘Wonder wheel’. Clicking on ‘Related searches’ reveals a list of hyperlinked terms that Google finds related to the search made by you, at the top of the search result page. ‘Timeline’ is an option to get search results on your query in a series of years and months and dates. Different from the other two options under “Standard view”, ‘Wonder wheel’ take your search to the next level.

‘Wonder wheel’ leads your search phrase in the center of a wheel-like circle with links to various results on your search. The right hand side features a list of links rather than ads. Clicking any of the links emanating from the circle leads your search to multiple directions. The most interesting change in the Google search result page is a three-column format for search engine watchers.

Apart from the significant and search-friendly changes in the search result page, Google has also updated its look in terms of logo and color palette. It attributes a simple yet sophisticated and modern feel to the search giant. The new design streamlines the functionality of Google to pinpoint your search for anything under the sun. It is the latest evidence of Google’s tireless tempo to evolve continuously. It is meant for search efficiency and enhancement.

Let me know your feedback whether your search in today’s Google is better and easier than in Google of yesterday.

The growing popularity of Facebook has prompted Google to launch Social Search service. In the third week of March, this year Google received a defeating blow from Facebook in number of visits and views. Social Search is an outcome of Google’s innovative efforts to affirm its stand as the most visited platform against social networking sites like Facebook and MySpace. This Google service is an all-in-one key to explore the social media sites for updates from friends, fans and followers in online social circles.

Online identity, online reputation and online entity are the terms associated with social networking activity that has been made a part of SEO campaigns. The promotion of social media content is one of the SEO measures for the enhanced search engine relevance and reputation of websites. Google Social Search is a medium to generate visitors in a bulk for the social media content. It is not a mere launch from the Google labs but an advanced step of the search giant to help you keep up with the social networking activities of your friends.

Know how to Get the Best of Google Social Service to Gain Huge Notice in the Online Social World -

• To get your social media content noticed widely and access tweets, feeds, reviews, blogs, buzzes, diggs and social updates from your friends in the Google Social Search world, you need a Gmail account. You are required to form a social circle that will automatically incorporate the contacts from your Gmail chat list and groups like Friends, Family and Coworkers.
• You can widen the sphere of your online social circle by linking your Facebook, MySpace, Twitter, LinkedIn, Digg, FriendFeed, Yahoo! Buzz, Picasa and other social media accounts to your Google profile. Google will access all your social media contacts from your Google Profile and feature them as in its Social Search world.
• You can conduct search on a particular keyword or phrase related to your friends’ or your social media content, once you are logged into your Google account. Right keyword usage is similarly significant in Google Social Search as on the other search platforms of Google. The Social Search bot will pull information on the search keyword from your social media links and your friends’ social media profiles.
• The search result pages will feature the results on your search topic at the bottom. The Social Search results will highlight the social media content from those who are in your social circle, if it is found relevant to your keyword or search phrase. Providing personalized search experience is another objective of Google Social Search service.
• Get into the swing of online networking with more and more people. Keep your social media profiles active by updating the content at regular intervals. Let all sorts of your social media content go publicly visible and accessible in order to drive traffic from Google Social Search world to your social media profiles.

Google Social Search is a benefit for active bloggers, online social networkers and social media marketers from SEO perspectives. The wider your social network expands, the more it will be difficult to manage. The Social Search is Google’s voluntary service to help your keep track of all happenings in the circle of your social networks at one go.

In near future, Google Social Search will, no doubt, turn up with opportunities for SEO experts to devise strategies in order to promote one’s social media content to the top of social search result pages.