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Google is Aladin’s Chirag. What can be pithier and punchier than this definition to focus on the wonders that Google keeps releasing from its magic box. The search giant is always up with innovations to keep the spirit of its users alive. To help the users get at what they look for in the online search world and drive the visitors to their destinations in no time has been a concern with Google. Google Instant, a new feature for search enhancement, has resulted from this concern.

Google’s purpose of having developed this search-friendly feature is multidimensional. As per Matt Cutts’ view on Google Instant, it is aimed at crawling the web world faster, better and deeper. It is a boost to the search engine’s indexing size and speed. Pushing the limits of Google use, it shrinks the web world on the basis of a particular search phrase to make online search concise and efficient.

Benefits of Using Google Instant

Google Instant is so fast that it begins to show search results the moment you start typing a search key phrase in the search box. Before this search enhancement, you had to put a complete search term and hit the button ‘Google Search’ to get at the relevant result pages. Now, with Google Instant results appear keeping pace with your typing a search keyword. It helps you see whether the search phrase you are using is useful or not.

Google Instant does not disappoint you even if your search phrase is incomplete and unsuitable. Before you finish typing a search phrase or query, Google Instant makes predictions related to it in grey text in the search box itself. If you get from the predictions what you need, you need not complete typing. The search results on your query are more specific and relevant. Thus, it reduces the time that a user usually spends on online search.

The moment you go online, time begins to count. It takes you several seconds to type a search query accurately, while Google turns up with search results in a split of a second. With Google Instant, search has become not only faster but also predictive and specific. This innovative approach to Google search is the key to getting the right content in less time than before.

Is Google Instant a Threat to SEO

Many are under the assumption that as Google Instant has made online search for something specific and easier, it may pose a threat to SEO. SEO is all about how to put one’s website, webpage, blog or content apart from the crowd in the online search world. However, the assumption is absolutely wrong. By specific search results, it does not mean that one’s site will be visible among the top ten.

The competition among websites in particular categories for huge visibility and noticeable position may get loose. According to Matt Cutts, Google Instant will inevitably introduce some changes in the existing search engine optimization process. Evidently, the SEO field needs to roll with the punches for everything changes and goes with the time rolling on to survive as well as thrive. There is no denying to the fact that Google Instant is likely to reduce the effort and labor that SEO guys put in to promote a website on Google’s search result pages.

Let’s wait and see what the picture of online search with Google Instant is going to show.

The latest SEO checklist from Matt Cutts and other prominent representatives of Google puts accent on onsite optimization of websites as well. This is the third blog in the series focusing on the critical parts of the session held by Matt Cutts.

• Make sure to stuff the pages of your website with text-based content that is visible to and indexable by the Google bot. it is one of the basics to check whether the webpage text is indexable or not. The best way is using a text browser like Lynx in order to diagnose the crawling-related issues.
• Adding substantial text to the webpage content is an onsite optimization factor. The lack of substantiality in the website content is a major negative onsite issue. Adding text to the content of a website that is full of flash images and videos is a difficulty. Let the site feature user comments and reviews so that when the visitors post comments implemented on the important pages, the site will gain value in search engines.

Two probable problems associated with this onsite SEO factor are as follows –

It is difficult to draw user comments for a newly launched website. A lesser known website does not receive substantial traffic. Other than search engines, there are several social networking media like LinkedIn, Facebook, Twitter, Stumble Upon to trap traffic for the site.

Potential user comments add value to the site in search engines. The only disadvantage of this solution for websites with little text-based content is that it puts the site at risk of receiving spam. Comment moderation is what lets you distinguish between quality comments and spam comments.

• Make a base of the services that you offer to formulate the title of your website. Using the domain name in place of the website title mars the onsite relevance of the website. The title should be descriptive and accurate, substantial and potential.
• Register an account in Google Webmaster Tools for your website. It will let you know if the site is hacked. This application is useful particularly for malware detection. Google Webmaster Tools offer several hacking and hosting malware detection tools.
• Avoid publishing syndicated content on the website. It is only original content that puts value to the site and ranks high in search engines. Put accent on publishing fresh and genuine content. High quality content can make mincemeat of search engine marketing. Original content can be the brand face of your site in search engines.
• A good hosting plan is one of the keys to onsite optimization of websites. If the bandwidth limit of your site is exceeded, it can cause the site to crash. As a result, the site will not load and the visitors cannot view it. It is not possible to get conversions without views.
• To generate snippets of a site in its search results, whether a Meta description is used or not does not matter. Make sure, the snippets featured in Google search result pages are in relevance to the search phrases. Learn how to improve the snippets to increase click through rate in the search results on your website.
• If the scroll box technique is implemented at the bottom of the home page of your site, don’t let text on the page go hidden. Make the text viewable and readable easily.
• Non-optimized URLs are not much search engine friendly. These URLs are not a great cause to worry about, if your website has lots of original content and is stable. There is no need to rewrite the URLs, if they are indexed and fetching traffic. Rewritten URLs may take months to be indexed. However, you must not ignore the duplicate content URLs.
• Do not use the same set of keywords to optimize the home page as well as the internal pages of your site. It may lead to canonical problems and thereby affecting the ranking. In this case, the conversion rate will be poor.
• Shortened URLs are getting popular with Twitter and other microblogging sites. According to Matt Cutts, shortening URLs is good if it passes 301 redirect.

The focus on ‘keyword research’, ‘link building’ and ‘marketing’ for website optimization in Google is a highlight of the latest SEO checklist from Matt Cutts. Here is an illustration on these sections of the SEO checklist -

Keyword Research

• Make a list of the search keywords or key phrases that most of the users are likely to use while searching for your content or product or service or website. Choose the most and the least competitive of the keywords to optimize your web content. Google itself recommends potential keywords for a particular content. Adwords.google.com/select/KeywordToolExternal is a free tool from Google’s kit for webmasters to conduct keyword research at ease.
• Do not stuff a blog with too much information. For better search results, choose a blog topic related to a well-defined niche. Pick up keywords from that specific niche to optimize the blog content. Log in to the Google Webmaster tools account of yours and then, go to the dashboard of your site. Click “Keywords” under “Your site on the web”. The keywords reflecting the content of your website will be shown in a list, prepared by Google.
• Website owners are involved in neck and neck competition to get high search volume in Google for their websites. The only source of web traffic is not Google. There are other such traffic sources as Facebook, Twitter, Google map listings, MySpace, LinkedIn etc. than Google. It is easy and fun to promote your website on social networking platforms on the basis of a difficult keyword that is hard to get ranked number one in Google.
• Analyze Google Webmaster Tools report on your website and checkout the keywords or phrases that the site appears in Google search result pages. Instead of focusing on the promotion of a single keyword, categorize the web content into multiple sections and choose keywords belonging to those sections in order to get better long tail results on search for your website. A website promoted on the basis of more than one or two keywords draws more and more organic traffic.

Link Building

• According to Matt Cutts, the sites with huge traffic base and from a specific niche are the sites to get links from. Websites belonging to a specific niche are symbols of authority. Single niche websites are better than multi-niche sites like article directories to extract link juice. Links from the former will add search engine value to your site.
• Make sure to be careful of linking yours to other sites. Checkout the search engine relevance of those sites providing external links to yours. Checkout if the content of those websites relates to yours. The increasing number of links from the websites that are not in keeping with yours from any perspective does not benefit.
• To make your website flow with link juice, build links to only those sites that will benefit the users of your site. Do not let the navigation menu of your site feature them frequently. Build a good internal linking architecture instead of developing an excess of external links.

Marketing

• Instead of having several blogs or sites to fetch traffic, concentrate your efforts into developing a single website. It is difficult to manage several sites or blogs and improve them simultaneously from SEO viewpoint. Marketing a single website as a single entity across the World Wide Web is an incomparable strategy to get the best of the site in search engines.
• Think about how to brand your site to make it stand out from the milling crowd. Think of buying a brandable domain to differentiate your site from the rest. Branding is of immense importance to help you build your online identity. Being owner of a recognized brand in a specific arena, you will find it easy to implement the marketing of your website.
• Think of the things that make the visitors keep coming back to your website. Devise a marketing plan and enrich it with innovative products or services to make people return to the site. Updating the site with fresh content on a regular basis is a good strategy to promote the site among the visitors.
• For business or e-commerce websites, it is important to place the physical address on the contact page of the sites. The address including the city, state, country names and zip codes is a complete physical address. It is beneficial for geo-targeting and useful for the visitors. A website with a well-defined address is easily marketable.

Google keeps updating its tool kit and improving its webmaster tools to deliver the best. Google Webmaster Tools are the tools to diagnose and troubleshoot the technical problems of a website. The search giant has lately updated its webmaster tools for search engine optimization. This blog of mine is a focus on the new tools in the Google’s webmaster kit for SEO tasks.

The significant addition to the kit of webmaster tools for SEO, made by Google in the month of May 2010, consists of several new diagnostic tools. Using the latest diagnostic tools, the webmasters can improve the crawlability and search engine visibility of their websites in Google. The blog is a review on the new tools from the updated version of Google’s webmaster kit.

Change of Address Tool to Speed up the Website Transfer to a New Domain

Moving your website to a new domain is a technically painstaking task. It also affects the ranking and visibility of the website in Google’s search world. Changing the website domain means decline in the number of visitors and the figure of sales leads. Adding to the worse, the website loses the relevance of its indexed pages and the ranking of its key phrases.

301 redirecting a website to its new domain is the classical solution to this problem. It takes a couple of months or more to restore the site to its previous ranking reputation and traffic drive. But, the “Change of Address” tool in the latest version of Google Webmaster Tools quickens the website transfer to the new domain in a simple and smooth process. It helps get the webpages with new domain URLs indexed in Google. The following is the procedure to use this Google Webmaster tool –

• Set up the website with the new domain name
• Redirect the website from its old domain to the new domain using either 301 or the link rel= canonical tag
• Go from Google Webmaster to Change of Address
• Look for the new domain in the list under ‘Select a verified site’ and select it
• Click the submit button

Parameter Handling to Deal with Duplicate Content Issues

Google’s webmaster kit is equipped with several tools to do away with duplicate content issues. Using robots.txt or Meta non-index tag or 301 redirect is the classical way. the link rel= canonical tag as a solution to the problems regarding duplicate content is the last year addition to Google Webmaster Kit for SEO. It has helped those having a Blogger account without a 301 redirect.

“Parameter Handling” the latest tool to deal with duplicate content issues is what the updated version of Google Webmaster Toolkit features. It is good alternative to 301 redirection. It is helpful for those who cannot edit the page source in order to implement the link rel= canonical tag. The following is the procedure to use “Parameter Handling”-

• Identify the parameter causing duplicate content issue
• Log in to the Google Webmaster tools
• Go to “Sites” and click the website where you want to implement “Parameter handling”
• Move to “Site configuration”, then to “Settings” and “Parameter Handling”
• Make a click on “Adjust parameter settings”
• Enter the duplicate content causing parameter in the “Parameter” textbox
• Select “Ignore” button under “Action” and click Save.

Search Queries to Solve Keyword Rank Checking Problems

Knowing the ranking of the targeted key phrases for a site in a particular geographical location was a problem that SEO experts and webmasters used to face. Without relying on proxies, there was no any other way to check the ranking details. To check the ranking details of specific key phrases for a website in the UK, the user had to rely on a UK-based proxy and go to www.google.co.uk, if he or she is not in the UK. Moreover, the accuracy of the process is not 100%.

Google has added the latest feature to solve rank checking related problems to its webmaster tools under the section, “Search Queries”. The following is the procedure to check the ranking of SEO India, a keyword for www.eparadise-india.com in India using this functional feature –

• Log in to the Google Webmaster Tools
• Move from “Your site on the web” to “Search queries”
• Select India in the drop-down list of countries
• Expand the ‘+’ symbol located by the targeted keyword
• See the ranking details of the keyword SEO India and the ranking URL

Though a specific keyword ranks well in Google but it does not receive many click throughs nor drive organic traffic to the website. Such keywords are low performing in number of click throughs. “%Click Through = Total Clicks / Total Impressions” is the formula under the section, “Search Queries”, that will calculate the percentage of click throughs from Google. If the click through is not more than 1%, the webmasters need to check out the possible problems.

Now, use these latest features in the updated version of Google Webmaster Toolkit for SEO to get the best of your site in terms of ranking, visibility and traffic in Google.

The visual transformation of Google search result page is the latest buzz in the online world. It is Google’s response to the increasing richness and power of web search. The pickup in the look and feel of Google search result pages will surely develop into a major benefit for the Google users. After testing for many months, the search giant Google lifted off the veil over its new search result page looks. To say about the fruit of this effort, Google will experience more and more searches, clicks and views.

Now, whenever you conduct a search in Google, a left column with several functional features to enhance the user search experience appears along with the search result pages. Clicking ‘More’ on the left column reveals a bar of buttons – Images, Videos, Maps, News, Shopping, Books, Blog, Updates and Discussions. By clicking each or any of the buttons, you can gather information relevant to your search. These filters are meant to narrow down your search for a particular image or video or bog or update across the macro search world of Google.

With the latest evolution in Google’s search technology, Google search is more time efficient than before. What adds more to your search efficiency in Goggle is a range of various time options under ‘Anytime’. The time options include past 10 minutes, past hour, past 24 hours, past week, past month and past year using which you can easily search for the minutes, hours, days, weeks, months and years old updates and blogs on a particular topic. For more convenient search, you can use the option ‘custom range’. Clicking the custom range opens a calendar where you can select two particular dates to narrow down your search for particular information between the dates.

Each of the search filters in the left column comes with several options to specify the results on your search. For example, under ‘Image’, you can sort out the image of a thing by several image size options – medium, large, icon, larger than.., exactly… and image type options – face, photo, clip art, line drawing and image color options. The same is the case about a video search in Google. You can conduct a particular video search on the basis of any time options and different durations and quality options.

“Standard View” is worth consideration to make your Google search more precise and convenient. “Standard view’ is a range of options – ‘Related searches’, ‘Timeline’, and ‘Wonder wheel’. Clicking on ‘Related searches’ reveals a list of hyperlinked terms that Google finds related to the search made by you, at the top of the search result page. ‘Timeline’ is an option to get search results on your query in a series of years and months and dates. Different from the other two options under “Standard view”, ‘Wonder wheel’ take your search to the next level.

‘Wonder wheel’ leads your search phrase in the center of a wheel-like circle with links to various results on your search. The right hand side features a list of links rather than ads. Clicking any of the links emanating from the circle leads your search to multiple directions. The most interesting change in the Google search result page is a three-column format for search engine watchers.

Apart from the significant and search-friendly changes in the search result page, Google has also updated its look in terms of logo and color palette. It attributes a simple yet sophisticated and modern feel to the search giant. The new design streamlines the functionality of Google to pinpoint your search for anything under the sun. It is the latest evidence of Google’s tireless tempo to evolve continuously. It is meant for search efficiency and enhancement.

Let me know your feedback whether your search in today’s Google is better and easier than in Google of yesterday.

The growing popularity of Facebook has prompted Google to launch Social Search service. In the third week of March, this year Google received a defeating blow from Facebook in number of visits and views. Social Search is an outcome of Google’s innovative efforts to affirm its stand as the most visited platform against social networking sites like Facebook and MySpace. This Google service is an all-in-one key to explore the social media sites for updates from friends, fans and followers in online social circles.

Online identity, online reputation and online entity are the terms associated with social networking activity that has been made a part of SEO campaigns. The promotion of social media content is one of the SEO measures for the enhanced search engine relevance and reputation of websites. Google Social Search is a medium to generate visitors in a bulk for the social media content. It is not a mere launch from the Google labs but an advanced step of the search giant to help you keep up with the social networking activities of your friends.

Know how to Get the Best of Google Social Service to Gain Huge Notice in the Online Social World -

• To get your social media content noticed widely and access tweets, feeds, reviews, blogs, buzzes, diggs and social updates from your friends in the Google Social Search world, you need a Gmail account. You are required to form a social circle that will automatically incorporate the contacts from your Gmail chat list and groups like Friends, Family and Coworkers.
• You can widen the sphere of your online social circle by linking your Facebook, MySpace, Twitter, LinkedIn, Digg, FriendFeed, Yahoo! Buzz, Picasa and other social media accounts to your Google profile. Google will access all your social media contacts from your Google Profile and feature them as in its Social Search world.
• You can conduct search on a particular keyword or phrase related to your friends’ or your social media content, once you are logged into your Google account. Right keyword usage is similarly significant in Google Social Search as on the other search platforms of Google. The Social Search bot will pull information on the search keyword from your social media links and your friends’ social media profiles.
• The search result pages will feature the results on your search topic at the bottom. The Social Search results will highlight the social media content from those who are in your social circle, if it is found relevant to your keyword or search phrase. Providing personalized search experience is another objective of Google Social Search service.
• Get into the swing of online networking with more and more people. Keep your social media profiles active by updating the content at regular intervals. Let all sorts of your social media content go publicly visible and accessible in order to drive traffic from Google Social Search world to your social media profiles.

Google Social Search is a benefit for active bloggers, online social networkers and social media marketers from SEO perspectives. The wider your social network expands, the more it will be difficult to manage. The Social Search is Google’s voluntary service to help your keep track of all happenings in the circle of your social networks at one go.

In near future, Google Social Search will, no doubt, turn up with opportunities for SEO experts to devise strategies in order to promote one’s social media content to the top of social search result pages.

Blogger is a free blogging platform hosted as well as owned by Google, the search giant. This blog publishing software is all the rage with small bloggers including both students and corporate professionals. Blogger is updated with a new XML template to stand out from the competition with other free blog publishing platforms in the search engines. If you want to get the best of your blog in Google, make sure to optimize the latest XML template. It is a good SEO to be practiced by the Blogger users.

Determine the Type of Your Blog’s Template

What you need to do first of all, is to determine if your blog is sticking to the Classic template of following the new XML template. Swim out of the confusion prior to proceeding with the onsite SEO procedure to optimize your blogs published by Google Blogger. Here is the way to help you out –

• Log on to www.blogger.com and log into your account
• Access the dashboard containing your blogs
• Move to “Manage Blogs” and then the list of your blogs
• Check the criteria to find out which template your blog is using
• “Layout” verifies the use of the new Beta Blogger template
• “Template” confirms the use of Classic Blogger template

Tweaking the Title Tags of Your Blog Posts

The title tags of the blog posts are the first thing to tweak. You need to make sure that the title tags are unique and properly optimized with prominent keywords. The title tags featured by the default Blogger XML template are hardly SEO friendly. For example, your keyword is “ways to increase height” and one of your blog titles is “Top Seven Ways to Increase Height”. “Height Increase Blog” is your blog’s name. The title tag will appear like – “Height Increase: Top Seven Ways to Increase Height”. Title tags with the keyword placed at the end are less effective relevant than title tags with the keyword placed at the beginning. It is a vital on-page ranking factor.

Tweaking the Title Tag of Your Blog’s FrontPage

Similar is the true about the title tag of your blog’s front page. The front page title tag should be optimized with the keywords targeted for the front page. By default, the blog name is considered the front page title by the Blogger XML template, if it is not customized. Create a SEO friendly title for the front page to get the best SEO results. Using the default front page title is of no use.

Customizing the Titles of Your Blog Archives

The next important do is customizing the archive titles. Archive titles too are set by default, for example – Height Increase Blog: March 2010. This sort of naming convention demeans the significance of your blog’s name. Archive titles as simple as March 2010 | Archives are recommended. This naming convention is an index to two things – the month when the posts are published and visit to the blog archives. Here follows the step-by-step procedure to make the Blogger title tags set by default, SEO friendly –

Turn the Archives Unindexable but not Uncrawlable

The importance of archives as a guide is undeniable for they help readers navigate to the previous posts in the blog. Archives can be unindexable but should not be uncrawlable. If you make archives uncrawlable by blocking them with , it may impair the crawlability of the older posts in the long run. Navigating archives is the only way the Google bot can penetrate the old posts. Since the archives are blocked with the tag , the Google bot will not be able to crawl them. Using the code – is a recommended solution. The process to implement it with the new XML template is a series of steps following as –

• Log in to the Blogger account in Google
• Click on the “Layout” link of the blog of yours
• Click on “Edit HTML” and you will find a source code
• Go to the tag in the source code
• Paste the code below the tag

This tag makes the older posts in the archive pages crawlable for the Google bot on the one hand and does not let the archived pages go indexed in the search engine result pages on the other.

Website maintenance is a crucial issue. Analyzing the data about your website content is a bare bone of website maintenance. Keep a track of how the content of your website is being utilized by the visitors. Web analytics is a cutting-edge tool to gather and analyze the web content data. There is a host of Web analytics applications for the use of webmasters. Google Analytics, Crazy Egg, Alexa and Compete are a few big guns to mention. I took up the less trodden path to explore the lesser known but highly useful Web analytics tools. Here are a few free outstanding Web analytics options.

Piwik, an open-source Web analytics application has been developed using MySQL and PHP. It comes with a plugins system to facilitate utmost extensibility and customization. You can install all the plugins by going overboard or the plugins that you need in particular. You can create custom extensions of your own using the plugins system. This free application is only 1.9MB in measure.

FireStats is another simple and easy to use Web analytics application that is written in PHP and MySQL. It supports such content management platforms as Drupal, Joomla,WordPress and set-ups including C# sites. FireStats comes with an excellent API that is a great assistance for you to create custom applications and publishing components for your own use.

Snoop is an excellent desktop-based Web analytics application that is compatible with operating platforms like Mac OS X, Windows XP and Vista. The application works nicely on your system status bar. Whenever anything happens, it notifies you through audible alerts. Using the Name Tags, a highly useful Snoop feature you can tag your visitors to facilitate identification.

Yahoo! Web analytics is a good alternative to the leading Google Analytics. An enterprise level, web-based third party solutions, the application makes it easy for multi-user groups to access any web content data. It is inclusive enough to include tools like real-time data tracking, custom-designed reports and pretty graphs in order to stand up to the expectation of users.
BBClone is a simple, server-side Web analytics tool. You can monitor your data without relying on third-party services. A PHP-based server application, it lets you track the traffic to your website. It provides support for language localization in as many as 32 languages including English, German, Chinese and Japanese. It can easily be integrated with such publishing platforms as WordPress and Drupal.

Woopra is coded in Java. It consists of two parts – a desktop application to analyze data and a web service to check website statistics. Having a robust user interface and an innovative management system, this Web analytics application can run on several sites and domains. It offers a chat feature to help you gather non-numerical information.

JAWStats is another free server-based Web analytics tool. It is competent and compatible enough to run with the popular AWStats. It extends AWStats by improving the performance, the user interface and reducing the server resource usage.

4Q is known to perform analytics by letting you interact with actual users of your website content. Number crunching and numerical data are what this application deals with. It is a simple Web analytics tool meant to survey the numerical data of website content by supplementing it with the user feedback.

MochiBot is especially designed for analyzing the data about flash-based website content. Using this Web analytics tool, you can prevent content theft, identify the users sharing the content and check how many times the content has been viewed. The process to install MochiBot is a cakewalk.

Grape Web Statistics is an easy to use, open-source Web analytics application that is designed for web developers in particular. It has a simple and usable interface. It features an Extensions API with which you can extend as well as customize your installation. It is compatible with any PHP-based operating system.

There is no end to the efforts of SEO professionals to get the best of Google Buzz in order to make the most of promotional activities. Google Buzz possesses the potential of FriendFeed by accepting content with strength of more than 140 characters and retains the essence of social networking sites like Twitter and Facebook in marketing content. SEO pros can make much of this Gmail based social networking application to work for brand promotion in Google.

The launch of Google Buzz is preceded by the release of Google Profiles. Every Gmail account holder owns a Google profile. The introduction of Buzz has kicked the importance of this Google feature as a brand portal. You need to customize, manage and maintain your Google profile as a web platform for brand promotion. You can optimize your bio with keywords related to your brand for the “about me” section in the profile. You can enrich your profile by adding the URLs of your website, blog and social media accounts.

Benefits of Having Google Profiles for Brand Promotion

If you keep your buzzes on your brand public, they will get noticed on your Google profile. By googling your profile in Google search engine, the followers can access your buzzes. Make sure to optimize your buzzes with specific brand-related keywords for effective brand promotion. If your Google profile is in the cache of Google, the buzzes too will be indexed by the Google bot. Visitors to your Google profile will follow the links to your website and blog. Your Google profile is a hub of personal and professional information about you to share with your visitors and followers. In brief, it serves as a base of your personal brand identity.

Create Contacts and Network with Them

Create contacts and maintain a stable relationship with them to enhance your personal brand identity on Google Buzz. Opposite to your Twitter profile, your Buzz account is not open to all. Anyone can follow you on Twitter. In case of Buzz, you are to be followed only by contacts in your Gmail account. Widen the circle of your Google contacts by adding more contacts to your Gmail account. Sharing useful information through buzzes and leaving comments on the buzzes of your followers are among the utilities of Google Buzz for brand promotion.

Promote the Google Profile of Yours

The Google profile of yours displays a combo of your personal and professional information along with the URLs of your individual site, blog, YouTube channel, Facebook page and other social media profiles as well. It is better to promote your Google profile page instead of each individual social media profile. Promoting your Google profile with buzzes means promoting your personal brand identity.

Tips on Where to Promote the Google Profile

Optimize your email signature with the URL of your Google profile. If you write a guest post for some blog or article site, optimize the author’s bio with the URL of your Google profile. Put the link to your Google profile on your Twitter profile. Keep updating your Google status. Use the Google Profile URL while commenting on the blogs and articles of others. Let your business cards display your Google profile URL. Last but not the least, leave the URL of your Google profile in your social networking profiles.

Almost everyone gets into a tizzy over the launch of a new internet application and feels crazy about using it. Evidently Google Buzz, a new Gmail-integrated application is the focus of attention all around. Now, SEO personnel and bloggers are making efforts to utilize the potential of Google Buzz as a web traffic resource. Buzz can be integrated with not only social networks but also self-hosted WordPress blogs. I have come across a few Google Buzz plugins and add-ons that are useful for WordPress bloggers.

Google Buzz Buttons

Google Buzz buttons are nifty Buzz buttons integrate Buzz with a WordPress blog. These buttons get your blog posts displayed on your Buzz homepage through links from those posts to Google Reader that is connected with the Google Buzz account of yours. Adding the button “Buzz This” to each WordPress blog post is the application the Google Buzz Button plugin. Displaying the button at the top or bottom of the post content is after your choice. The dimension of the button in height and width is customizable.

WP Google Buzz

WP Google Buzz is another useful button plugin to ingrate Buzz with self-hosted WordPress blogs. Much akin to Google Buzz Button plugin, it packs in a few more options. You can customize the appearance of the button by increasing or decreasing its dimension. The icon of this Buzz plugin is available in a variety of styles. Choose a particular style in keeping your WordPress blog setup. You can add it to your posts manually.

WP Buzzer

WP Buzzer is the most recommended of Google Buzz Button plugins for the use of WordPress bloggers. The button’s style is almost similar to that of the Google Buzz Button. The options regarding where to set this plugin are in your hand. You can make the button shine on the homepage, pages, and posts or in the RSS feed. The plugin is available both in small and large versions.

Light Social

Light Social is one step ahead of the Google Buzz Button. It takes a different approach to integrate Buzz with self-hosted WordPress blogs. It inserts not only Google Buzz but also other social share links like Digg, Facebook, Reddit, Twitter and LinkedIn at the bottom of each WordPress blog post. Light Social is a good use to get your blogs noticed on various social media platforms.

Buzz in Your Sidebar

The Google Buzz plugin that lets the visitors to or the followers of your WordPress blog share the posts to their Google Buzz accounts is Buzz in Your Sidebar. The biggest advantage of using this plugin is that you can display your online social media activities collectively in one place. The Google Buzz ER a cool widget can make your public Buzzes visible on your WordPress blog. You can define the number of Buzz entries that you wish to display.

Get in haste to integrate Google Buzz with Your self-hosted WordPress blog using above-mentioned Buzz plugins and let visitors to buzz your posts in their Google Buzz accounts.