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The new Twitter design has made it easy to embed and view videos directly on your Twitter profile. It has also facilitated the sharing of videos from yours or others’ profiles on Twitter. With the innovation of Twitter, businesses can take maximum advantage of online videos for Internet marketing or social media marketing. Watching videos in the stream without going to the Twitter profiles of their owners is a great feature of new Twitter. With the latest transformation of look and design, the microblogging giant has evolved into an ideal platform for video marketing.

Video marketing on new Twitter is a boon to businesses using content as a tool to promote their brands, display their products and advertise their services online. Twitter video marketing has immense potentiality to offer for online reputation management. It is an opportunity for marketers to get the message of a brand across and boost the reputation of a business online. Twitter has partnered with YouTube, TwitVid, Justin TV, Flickr, DeviantART ,Vimeo and others. Adding videos to the Twitter stream is now a cakewalk. Here are some tips on how to make the most of Twitter video marketing for multiple purposes:

Twitter Video – Search Engine Ranking

Search engines give value to videos as highly ranking components for real time organic social search results. Quality videos promoting a website for some business or other purpose contribute to improving search engine ranking of the website in Google. Google shows a liking for video-embedded tweets as potential search results. If a tweet with a video embedded to it is retweeted by others, the chance of your visibility among the most clicked in search engine result pages doubles up.

Twitter Video – Real Time Update

Through Twitter videos, news spreads like wild fire in real time. With interesting real-time videos on new Twitter news, information or messages go viral in no time. One of the fastest communication modes, a Twitter video not only channels its content across the Twitter search world but also makes its way to the search engine result pages. A video-embedded tweet is a good real-time update of a website and Google indexes real-time updates.

Twitter Video – Pithy & Punchy

Twitter is all about micro blogging. Micro blogging means making your visual or textual content as brief as possible to get the message across quickly. Brevity is the soul of Twitter marketing. Keep your videos to be embedded to tweets short so that your followers watch them in the stream on their Twitter home pages. Condense the message in tweet videos to make pithy and punchy. Videos should be specifically designed for Twitter video marketing.

Twitter Video – Online Reputation Management

Google crawls and indexes tweet videos in real time search as well as social search. Twitter videos containing positive picture of brands or businesses, when indexed by the search engine bots, are sure to give rise to the ranking and reputation of target websites in search engine listings. Online reputation management through Twitter videos is potential enough to build a huge base of loyal customers for a brand or business.

Social networking platforms are much of business networking podiums. Integrating business networking tools, Facebook and Twitter are abuzz with the internet marketing activities. The second most popular social media site according to Alexa, Facebook has come a long way as a powerhouse platform for businesses marketing products online. Facebook had first launched its Marketplace application in the mid of 2007 to facilitate the posting of classifieds on the site. The updated Marketplace is the latest launch from Facebook. The new version of the Facebook based internet marketing application is powered by Oodle, a leading online classified company. Oodle has developed it with the thought of making it more convenient for people to buy and sell things, in mind.

Fundamental Objectives of Using the Facebook Marketplace

Selling, buying and searching for anything are the purposes that the use of Facebook Marketplace is meant for. Using the Marketplace, the Facebook users can sell unwanted goods to support charities for a good and great cause. Moreover, you can track what the friends and fans in your profile are buying and selling. Millions of the Facebook Marketplace users all over the globe can view your classified listings. There is an option to let you transfer your listings from the old Marketplace to the new one. If you are a first-time user of the Facebook Marketplace application, log on to facebook.com/marketplace.

The Procedure to Create a Classified Ad for the Facebook Marketplace

Take a digital camera and shoot a close-up picture of the thing that you want to market online. Click the picture against a brightly lit background. Transfer the photo in the JPG file format from the camera to your computer screen.

Log on to Facebook.com and log in to your account. Then, click your way to the Marketplace application. Make a click on the Applications menu in the lower corner on the left hand side of the computer screen to choose Marketplace. The Marketplace welcome screen will pop up.

“Sell It”, “Sell for a Cause”, “Give It Away” and “Ask for It” are the main options that you will find at your disposal. Selling things for money is the primary purpose of using this Facebook internet marketing application. Compose a pity and punchy description on an item in the box displaying, “Sell something to make extra cash”. A click on the box will change it into “Yourname” is selling. Give a headline to the listing. After writing the headline and description, click on the blue Post-button.

Write a punch line in the box featuring “Why are you selling it”. You can write that you want to earn money. You had better use the space to write a sub headline for your classified advertisement. Write a brief but power-packed description. Type the figures of your price in the “Price” box and mention your location. Browse the list of categories and choose a particular category to include your item.

In the box next to category, you can provide the details of the item. Focus on the size, color, style, condition and use of the item. You can change the details whenever you wish. Once you are done with the advertising text, click the Browse button to upload the photo of the item from the computer. Putting a tick in the terms box, hit the “Submit” button.

Next a screen asking you to publish the listing in the Facebook profile will pop up. A choice for a short, a full or a one line description is available there. Choosing the short description option is recommended. You can tick the box, “Always do this for Marketplace”, if you want to go with the same option whenever you publish something. Hit the “Publish” button to get the listing published on your Facebook profile. Or get it displayed in the Marketplace by choosing the “No, Tanks” button.

You can ask your Facebook friends and fans to promote the listing in their respective News feeds. You can add maximum five of your friends to your Facebook Marketplace account by clicking on their Facebook profile pictures. Using the “Find Friends” box, you can locate them. Choose the “Skip” button, if you do not want your friends to be bothered about the promotion of your listing.

If you want to customize the post by adding a personal message, click the “Add Personal Message” button on the confirmation screen. If not, simply click the “Send” button. It is easy to edit or update your already published listings. You can perform this task by clicking the Edit Details-hotlink in the Manage My Listing page. You can edit or update each of the details of your items. You can also manage your listings by clicking the My Listings in the Facebook Marketplace menu.

At the end of 2009, Google took the online world by storm with the launch of its innovative real-time search service. Google’s real-time search is meant to provide the latest updates on a visitor’s query from across the World Wide Web. There has been lots of anticipation about the impact of this new search service from Google on the art and science of SEO. Prominent visibility in the search result pages of search giants is the key to the increasing volume of traffic and the number of conversions for websites. This time my concern is how to get a website or blog listed in real time search results.

Less-than-one-minute old updates from major social media sites like Facebook, Twitter, MySpace, FriendFeed, Sphinn etc. are likely to get noticed among real-time search results. By indexing updates on your website from social bookmarking and networking sites, Google is supposed to propel the page ranking of the website. So it is the wise of you to build and boost your presence on social media sites in order to reap views amidst Google’s real-time search results.

The titles of your updates from social media sites play an important role to get you in the notice of the Google search spider. So, optimizing the titles of your updates needs a special consideration. Make the titles indexable and clickable by optimizing them with specific keywords that pique up visitors’ interest in your updates. Proper optimization of the titles works like a million bucks dollar from SEO perspectives for the enhancement of your visibility in Google’s real-time search results.

Enrich your social media profiles with an increase in the number of online friends and followers. Adding more and more friends to your list makes your social media profiles weigh heavy in search engines. The higher the number of your friends is the higher the number of votes, views and visitors for your updates is. The more your updates are shared on Facebook and retweeted on Twitter by your friends and followers the more chances are there to get them noticed in real-time search results.

The consideration of other such important factors as tweet optimization, Facebook profile optimization and social media profile maintenance, matters to the visibility of your updates in real-time search results. Maintain networking with your followers and keep your profile updated to let them know about your activities. It is crucial to keep up with the followers from the field of your interests in order to get updates retweeted and shared by them. Check and enhance the relevance of your posts on social media sites as it is a known fact that the Google search bot indexes updates on relevant posts.

Let the visitors to your website share your articles or blogs across social media sites. So, optimize your web pages with buttons like Digg, Tweetmeme, Facebook Connect, StumbleUpon etc. A single click on those buttons will get your posts noticed across social bookmarking and networking sites. Channelization of the content bears fruits for not only the publicity of your website among mass visitors but also its enhanced visibility in Google’s real-time search results.

Come out of the shell to get your content noticed across major social media sites and listed in Google’s real-time search results.

In my previous blog, I have explored the SEO benefits of twitter optimization for website promotion. Now, the focus is turned on how to use Twitter as a search engine marketing platform for website promotion without following a bulk of twitter followers a day. More followers mean more traffic. But, gone are the days of following more than one thousand Twitter users to get them back to your website.  The news is really upsetting for internet marketers, bloggers and website owners using Twitter.

I suggest going for ultra-relevant Twitter followers who are of two types – prominent users who can promote your website and average users who can turn out as potential customers. Your choice of the type depends on your purpose of using Twitter. I personally favor targeting those prominent users whose interests are in common with mine to get visitors to my website. Checking the interest of average users in the marketing of your website over the internet is tougher than basic search engine marketing strategies.

Build a network with Twitter followers having prospective profiles instead of adding more and more mediocre followers to your Twitter profile. Networking with influential followers can go far to promote your website in search engines as they have a built-in audience. Following mass on Twitter can get you loads of followers. It may not work to elevate the search result page rank of your website. Links from prospective followers work more than those from average followers to your benefit. Influential followers are followed by a long list of taste-makers.

Networking with the high and mighty in the field of your interest on regular basis is a powerful search engine marketing technique for website promotion in search engines. You can get both quality links and traffic from these Twitter followers having websites with good page rank. Your tweet to movers and shakers using Twitter can get momentum as a source of links for your website. All sorts of people from this core group on Twitter will follow you. Interacting with them will support and promote your initiatives.

Evidently, there is no need to cram your Twitter profile with tens of thousands of followers who take little interest in your purpose. So, maintaining a profile of prospective friends and followers on Twitter is much more important than having a profile teeming with middle-of-the-road Twitter users for successful marketing of your website in search engines.

Social networking sites and internet marketing giants have joined hands to turn up with an evolution of e-business. Pay Per Tweet is an innovative strategy of Twitter to promote the products of various brands. It requires Twitter users to write tweets on products and send them to their followers on payment per tweet or depending on the number of clicks on their tweets.

Tweets which are optimized with keywords relating to products and their brands can fetch traffic in loads from search engines. Keyword based twitter posts are easily crawled by search engine spiders. Moreover, lots of visitors use keywords to locate twitter posts on products of their choice. Evidently, search engine optimized tweets are sure to receive more and more clicks from your followers and other visitors.

The volume of a tweet is only a limit of 140 characters that makes it difficult to insert keywords into the tweet. But, search engine optimization of your tweets should be considered for your own profit. Without relevant search key phrases, tweets on branded products would remain beyond visibility to many visitors. Visitors find it time consuming to search for non-optimized tweet posts on products that they desire to buy. If you aim to make a decent income from Twitter marketing, give a thought to optimization of your tweets.

If website promotion in search engines is the goal of Twitter marketing, your tweets should be potent enough to catch attention of followers. “Twitter Twinkies” are the tweets that are substantial enough to feed followers with high calorie dish delights. Tweets that earn you retweets from your fellow Twitter users play a vital role in promoting websites in search. Now, kick yourself up to get the best of Twitter and make the most of your tweets.

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