Conversion Rate Optimization Sets Websites High on Revenue Meter
Tuesday, March 15th, 2011Conversion rate optimization is what can make a big difference to levels of revenue from your websites. Revenue generates from not only visitors but also their actions commercially known as conversions. You might have numerous arrows in your quiver. If the arrows do not hit the bull’s eye, they are of no use. Likewise, the design and content of a website are the bets to trap visitors and make them take action on the website. If visits to the website do not convert into conversions, the visual and textual display of the website’s landing page needs a professional touch in look and feel.
The following are the USPs of a website’s landing page for conversions and revenue generation:
• Design
• Layout
• Visuals
• Copy or content
• Usability
• Calls to action
Conversion rate optimization is the optimization of these factors that persuade visitors to spring into action on websites. CRO is the latest trick for search engine optimizers, content writers and internet marketers to troubleshoot the problems in websites’ main pages targeted for conversions. Creativity, professionalism and business perspective are what make a success of conversion rate optimization projects. SEO helps fetch traffic and CRO helps build conversions.
What does Conversion rate optimization involve?
• Analysing landing page design
• Analysing landing page content
• Implementing required changes
Webpage Design
A website’s design is a most important factor influencing the action of visitors on the website. The way websites are designed dominates the look of the websites. Design is the very first thing that grabs eyeballs when a website loads and opens. Webpage design also consists of instructions for the visitors on what they need to do on the page. Color schemes, patterns, buttons, layout, etc. are different visit-to-action converting elements of webpage design. It must be professional, if you want it to be perfect. It must be convincing, if you want it to be converting. Professional design helps a website achieve its conversion goals. CRO experts come up with creative design ideas that really do wonders.

Webpage Title
Writing conversion-rate-influencing headlines or titles for webpages requires a synthesis of creativity and professionalism. The headline of a website’s landing page that is meant for building conversions should be as powerful as a magnet to pique the visitors’ interest. After a page loads, it is the headline of the page where a visitor’s attention goes right to. A page headline should be given a second thought before it is finalized. Then come the copy or content of a website’s landing page.
Webpage Content
If headlines work to catch visitors’ attention, content works to hold it on. Creativity and professionalism should go hand in hand in the content or copy of websites’ landing pages. If the design elements of webpage are instructions for visitors, the page content is an elaboration on the instructions. It must be highly motivating and influencing, clear and comprehensible. CRO experts analyze the content, identify the dull areas and improve them to make the conversion rate soar. Therefore, CRO experts work in close association with content writers.
Thus, conversion rate optimization of a website’s landing page makes sure to set visitors on a smooth ride from headline at the top to call-to-action at the bottom. The magic of CRO is not letting visitors think of what you offer but making them try the offer itself at the first go.






