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Tweet, a string of 140 characters, better defines the simplicity of Twitter as a platform for social butterflies. In fact, Twitter has evolved to be more functional and more complex simultaneously. It is not only an online communication podium but also an intricate information resource, a social media marketing tool and an online advertising space. The user activity on the simple interface of Twitter has multiplied manifold using third-party applications. The third-party applications add to the Twitter user interaction and experience. I am up with informative focus on some of the very useful third-party Twitter applications.

HootSuite a social media dashboard is a most useful Twitter application for not only a single account but also multiple accounts holders. Having the same look and feel as that of TweetDeck, HootSuite does not require the users to make any downloads. Supportive of Facebook, Twitter, LinkedIn, WordPress, MySpace and Ping.fm, it facilitates updating multiple social profiles and
pages at once. The HTML interface of HootSuite supports the drag-and-drop policy to let you
include easily a file or an image from the desktop with your updates. The message box will
upload the file or image with an ‘Ow.ly’ shortener.

A different web application, Brizzly features a simpler and more appealing interface. Meant only for Twitter, Brizzly is equipped with subtle features such as displaying direct messages and
replies in a threaded form, and expanding URLs automatically.

As you log in to your Twitter Tim.es with your Twitter account username and password, you will land on a page displaying the stories tweeted by your followers in a vertical list that
is automatically updated on a regular basis. The Twitter Times page will feature who have tweeted and what. It also lets you view the popular stories from media sources on Twitter.

Paper.li has similar functions as those of Twitter Tim.es but with customizable features. It allows users to create a newspaper page of their own and customize the page based on the people in their Twitter network or Twitter list or Twitter hash tag. Instead of presenting Twitter stories in a stream, Paper.li displays the content on a customized homepage on the basis of topics and
their popularity. It also lets you make the newspaper content look visually appealing with blurbs,
thumbnails and YouTube videos.

TweetMeme, a Twitter bookmarking button, allows users to tweet easily the content that they read online. The user can collect all of the information from the web at TweetMeme. It lets you filter the information by topics and categories, and displays the links with a maximum number of retweets.

Trendistic is developed for major Twitter trends. It displays their popularity and performance over time in a graphic format. It gives users a picture of current trends on the basis of their popularity and importance. You can sort out the trends depending on timeframe and embed them
on your site with a code.

At the end of 2009, Google took the online world by storm with the launch of its innovative real-time search service. Google’s real-time search is meant to provide the latest updates on a visitor’s query from across the World Wide Web. There has been lots of anticipation about the impact of this new search service from Google on the art and science of SEO. Prominent visibility in the search result pages of search giants is the key to the increasing volume of traffic and the number of conversions for websites. This time my concern is how to get a website or blog listed in real time search results.

Less-than-one-minute old updates from major social media sites like Facebook, Twitter, MySpace, FriendFeed, Sphinn etc. are likely to get noticed among real-time search results. By indexing updates on your website from social bookmarking and networking sites, Google is supposed to propel the page ranking of the website. So it is the wise of you to build and boost your presence on social media sites in order to reap views amidst Google’s real-time search results.

The titles of your updates from social media sites play an important role to get you in the notice of the Google search spider. So, optimizing the titles of your updates needs a special consideration. Make the titles indexable and clickable by optimizing them with specific keywords that pique up visitors’ interest in your updates. Proper optimization of the titles works like a million bucks dollar from SEO perspectives for the enhancement of your visibility in Google’s real-time search results.

Enrich your social media profiles with an increase in the number of online friends and followers. Adding more and more friends to your list makes your social media profiles weigh heavy in search engines. The higher the number of your friends is the higher the number of votes, views and visitors for your updates is. The more your updates are shared on Facebook and retweeted on Twitter by your friends and followers the more chances are there to get them noticed in real-time search results.

The consideration of other such important factors as tweet optimization, Facebook profile optimization and social media profile maintenance, matters to the visibility of your updates in real-time search results. Maintain networking with your followers and keep your profile updated to let them know about your activities. It is crucial to keep up with the followers from the field of your interests in order to get updates retweeted and shared by them. Check and enhance the relevance of your posts on social media sites as it is a known fact that the Google search bot indexes updates on relevant posts.

Let the visitors to your website share your articles or blogs across social media sites. So, optimize your web pages with buttons like Digg, Tweetmeme, Facebook Connect, StumbleUpon etc. A single click on those buttons will get your posts noticed across social bookmarking and networking sites. Channelization of the content bears fruits for not only the publicity of your website among mass visitors but also its enhanced visibility in Google’s real-time search results.

Come out of the shell to get your content noticed across major social media sites and listed in Google’s real-time search results.

Expansion is one of the keys to success in any and every field. The success of a business depends on its level of profitability that is determined by the way products and services are marketed. Internet marketing, the most sophisticated and scalable strategy to market products online has pushed the boundaries of sales from national to international. Web 2.0 the latest definition of web design and development technology has revolutionized the ways of internet marketing.

Among the technological tools of Web 2.0, blogs are the future support for internet marketing. Blogs are likely to emerge as the most interactive and communicative platform for internet marketing activities. Develop a blog of your own on the latest offering of your business for the use of your existing and would-be customers. The blog if designed well is highly interactive and if stuffed with easy-to-read content is extremely comprehensible. Do not let the blogs hype your products or services. Ensure originality of the blog content to reap the benefits of Web 2.0 in the field of internet marketing.

Internet marketing is better known as social media marketing in the present age of Web 2.0. Web 2.0 has ensured better and faster marketing technology. Of the Web 2.0 based sites, Squidoo, Digg, Twitter, MySpace, Delicious, StumbleUpon are suitable platforms to run social media marketing activities such as bookmarking, podcasting, news sharing, article marketing. This mode of online marketing drives traffic in bulks to websites featuring products and services. The more traffic is the higher is sales. Social media marketing is also a good means to earn back links for your business website.

The advent of Web 2.0 has been a boost to the popularity of article marketing as a promising method of internet marketing. The technique of article marketing entails writing quality articles on keywords related to a specific product or service and uploading the articles to article directories. Link the keywords in your articles to your website in order pull traffic from article directories. It is a cost-effective means of marketing your product or service over the internet. Email marketing is a significant contribution of Web 2.0 to the domain of internet marketing.

It is the time to explore the functional resource of Web 2.0 in order boost the profitability of your business by marketing your product or service through internet marketing…

The World Wide Web has turned over a new leaf with the introduction of Web 2.0 in the field of web design and development. With the application of Web 2.0, web design and development technology has become sharper-edged and sophisticated. In the age of Web 2.0, the World Wide Web has taken a leap towards the apotheosis of development from creative, communicative and functional perspectives. Many wonder at what Web 2.0 is and why there is so much buzz about it. So, here am I with an overview of Web 2.0 for my not-so-tech-savvy friends whose knowledge is not updated with news on the latest innovations of technology –

The term “Web 2.0” refers to the second generation of web design and development that is advanced enough to facilitate a myriad of simultaneous activities like information sharing, communication, collaboration and interoperability on the World Wide Web. It is not only software but also a set of internet tools. Moreover, Web 2.0 is a high-tech tool to integrate the components of web based system and ensure an enhanced interaction among them. The application of Web 2.0 has led to the evolution of web-based communities, services and applications like social media sites, professional networking sites, social bookmarking sites, photo & video sharing sites, blogging sites, wikis and content management system.

Web 2.0 features a continually evolving technological infrastructure that comprises of server-software, messaging-protocols, content-syndication, high-paced browsers with a number of plugins and extensions. The Web 2.0 based sites are highly interactive, functional, creative and user friendly. Web 2.0 has crept into both private and public sectors of technology. Web 2.0 initiatives have been put into application for developing more advanced interaction methodologies that are already in use on such online platforms as Twitter, Facebook, and YouTube. After all, technological advancements are aimed at enhancing the user experience more and more.

Websites that are designed and developed with approaches to Web 2.0 are rich in features like user-friendly interface, smooth navigation, editable content, huge information-storage, increased uploading capacity and enhanced loading efficiency. Such sites allow users to update profiles and upload photos. Users can exercise their control to modify, add, share and edit webpage content of these sites. Web 2.0 implies a lot in terms of importance when it comes to internet marketing, social networking, online business and web developing activities.

Keep your eyes to my next series of blogs focusing on the role of Web 2.0 in different domains of the World Wide Web ……