How to Check if a Particular Inbound Link Hits the Jackpot for the Target Page of Your Website
Link building is one of the efforts that SEO experts make to enhance the search engine visibility and popularity of a website. The search giant Google takes a hard look at external links to a website or a webpage to determine its SERP ranking. All links are not equally treated by Google. Relevance of the links to the target website or webpage is a prime consideration for the search engine. This blog of mine will tell you tell you how to evaluate the relevance of a particular link and ensure if it hits the jackpot. Keep reading…
No need to say that links from the high quality websites do wonder. Links meeting the criteria set by the search engines deliver the best goods. You need to weigh several factors to assess relevance and quality of the website or webpage which links to yours.
Prominence of Inbound Links
Checking if the webpage linking to the target page of your website is the first must do. Check if keywords of the webpage are relevant to the keywords of the target page. Besides prominence, the placement of keywords in the webpage that you want to link to yours is the other factor that is worth consideration to evaluate the relevance of links from that particular page. Title tag, heading tags, webpage content, anchor texts, domain and URL are the parts of a webpage to look for keywords.
Significance of Nofollow Links
Link equity is a most important factor to consider. Check how much link juice the links from a website or webpage will pass to yours. Link equity and link juice are considered to be associated with Page Rank that in turn, has little direct influence on the SERPs. The links that do not pass link juice to the target page are nofollow links. If a link is marked “rel=nofollow”, it is not countable as a vote for the webpage that it links to. There is no gain in Page Rank without link juice. However, nofollow links from a high PR site add some SEO value though no link juice to yours.
Evaluate the link equity of a linking page on consideration of three factors – the page’s PR, the number of the page’s outbound and internal links, and the number of the page’s nofollow links.
Permanence of Inbound Links
Not only prominence but also permanence also matters in the game of SEO. A link from a budding site that features updated content and builds trust with the search engine bots grows gradually in SEO value with the rising maturity of the site. Such links are likely to exist for a long time and benefit the page that they link to. It is not much true about the links from a high PR site. If a link is gone, its benefits too, disappear. Buying links is not recommended because those links exist for a specific period of time. Once the period is over, you will have to pay more to maintain them.
Positioning of Inbound Links
Next to prominence and permanence, the positioning of links is too a must consideration. Links from external sites can appear in different places of a web page – the top, the middle, the sidebar and the footer. Google does not value every part of a webpage equally. The top of a page is supposed to be more valuable than the bottom. So, adding a link to the beginning of your target page will benefit.
Context of Inbound Links
The context of a link refers to the placement of the link in webpage content. Readers pay more value to the link placed in the middle of an article than to the link in the author’s bio at the end. Likewise does Google. Try to get a link placed in the beginning or middle paragraph of webpage content. Make sure, the paragraph is optimized with relevant keywords.
Acquisition Cost of Inbound Links
The cost of acquisition is among the remaining factors to be evaluated when you acquire inbound links. It refers to not only money but also time that you spend. It is difficult to get links from .edu sites. If they pay off, difficulty does not matter. Think of the factors that are likely to affect the possibility of acquiring links from particular websites.
Tags: Link building, SEO
June 8th, 2010 at 11:23 am
Nice dispatch and this post helped me alot in my college assignement. Say thank you you seeking your information.
December 7th, 2010 at 8:24 am
Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.
February 27th, 2011 at 3:29 pm
Very handy advice. I’m no expert on Seo, but I think anybody who’s in online business ought to get a fine knowledge of the most significant factors.Thanks sharing that Seo tips. Is to be interested from the event you write anymore on Seo cos I’m ‘ still have heaps to know. Many thanks sharing with us.