How Websites can Rank Higher in Google on Strength of their “Geo-targeting” Factors
The target of a business website to make sales online may be one country or several countries or the whole world. The geographical extent of a website depends on the number of its hosting locations. “Geo-targeting” aspects like domain and hosting location influence the ranking of websites in Google. The more the “geo-targeting” aspects of a website are improved the more relevant the search results on the website are. The factors that are supposed to affect the “geo-targeting” aspects of websites in Google are the focus of my attempt on how to get the best of Google for website promotion. 
The effect of using country-based top level domains or TDLs on the search engine ranking of websites is not negligible. The relevance of search results on a particular website varies with the effectiveness of country-based TLDs. If a searcher from the UK uses www.google.com to look for a website with the UK based domain, the website may rank 81. If a searcher uses www.google.uk to look for the website, it may rank at the 10th position. Search results on a website with a particular country-based TLD are highly relevant to searchers from the same country.
If a specific country is your target, use the country code in the domain name of your website. In the target location, the website will turn up with better Google search rankings. It is not advisable to use a country code TLD, if the reach of your website is up to several countries. Rather, it is better using a generic TLD like .com, .org, or .net that is not associated with any country code.
The relationship between the hosting location or server IP location of a website and its Google search rankings is another “geo-targeting” aspect. A website that is hosted in a specific country gets better rankings in the Google search engine of that country. Hosting the website in its target country is an easier method to get the website positioned in the first search result page of Google.
The registrant address of a website’s owner also matters to the SERP ranking of the website. It is applicable for business websites in particular. Your registrant location should be the country that is the target of your business website. Google takes into account the registrant address of a website to determine the search result relevance of the website in a specific country. So, get your address registered in the target country of your website.
Other “geo-targeting” factors than those mentioned above to put into application for the improved ranking, enhanced visibility of and increased traffic to websites in Google search engine -
• Regional listings in Yahoo directory are paid listings. SEO experts claim that websites benefit from the “geo-targeting” factors, if they are listed in the regional section.
• Regional listings in DMOZ are free listings. They are as beneficial as regional listings in Yahoo directory. Google considers DMOZ data in determining the ranking of websites.
• The language a website is written has a bearing on the search engine relevance and ranking of the website. That is why websites written in Russian language are largely visible in www.google.ru.
• Back links from UK-based websites help improve the ranking of a website in www.google.co.uk. The same is true about external links of a website.
Tags: google, Google geotargeting, SEO
March 10th, 2010 at 10:03 am
Thanks for the interesting post
December 21st, 2010 at 12:52 pm
Exactly why are at this time there simply no a great deal more most of these websites? Your content are fantastic along with get to subjects, which are not able to become recognized everywhere. Please proceed penning this type of good material, it could be really beneficial. Online is actually total involving extraordinary squander, as 1 is usually thrilled when you find out anything. Precisely why typically are not right now there considerably more? Commonly do not depart everyone hanging!
January 4th, 2011 at 7:31 am
Took me time for it to manage to understand every one of the responses, nevertheless I really liked your write-up. The idea became Handy to my opinion and i also am sure to everyone the commenters here! It’s certainly great if a particular person are not able to simply be told, but intrigued! I’m a number of you had enjoyable writing this type of write-up.
February 27th, 2011 at 2:36 pm
Thank you so much for providing individuals with remarkably breathtaking possiblity to read from this site. It is usually so awesome and stuffed with a great time for me and my office peers to search your site a minimum of thrice a week to see the newest tips you have. Not to mention, I’m so always impressed for the effective hints you give. Certain two areas in this post are in truth the simplest we’ve ever had.