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With the launch of Google Caffeine, Google’s algorithmic changes are about to take the online global search market by storm. The relevancy of on-page factors like content, keyword, Meta tags, heading tags, links, queries and webpage architecture would be the focus of the new search engine in the coming new year, the age of Search 2.0. Google’s focus on the importance of off-page factors other than traditional modes of link building will add to the transformation of the global search market. Besides, site usability, site mobility and site loading time too will gain emphasis in the Caffeine-oriented search world of Google.

Google’s new search features including real time search, mobile search, social media search and personalized search will change the face of online search making a difference in the search engine result page ranking of websites. Evidently, search engine marketing will experience a pick up due to the introduction of social media and mobile search in 2010. Tweeting, microblogging, networking and bookmarking that are trends with website owners and bloggers to get noticed online have led to the concept of social media search.

In the Google Caffeine-driven search market of 2010, social media search would come alive as a promising search marketing tool to promote websites on social networking sites and get them noticed in the first result pages of search engines. What put social media search into effect is sharing of information in bulks on social media platforms. Apart from search engine result pages, social networking sites, social bookmarking sites and microblogging sites would be reliable sources of traffic for websites.

Google will take into account how users search for websites, how they share information online and how they interact with particular web pages. The search giant will measure the quality and quantity of traffic in terms of conversions, time on site, bounce rate, frequency of visits and diversity of traffic. As social media platforms generate traffic in tons all over the world, traffic from social media sites will be a boost to the ranking of websites in Google search result pages. Variables that would gain momentum in the algorithm of Google Caffeine are as follows-

• Content – originality, language, volume, density, relevance, keyword usage and optimization
• Domain – domain age, domain past records, domain registration length, domain extensions, keywords in the domain
• Architecture – URL structure, semantic structure, HTML structure, accessible navigation structure, correct coding
• Webpage – page age, page updates, page content, page loading time, page meta tags, page types
• Keyword placement – page titles, sub titles, alt tags, anchor text of outbound & internal links, body text, filenames, URLs and domain names
• Outbound links – quality & quantity of outbound links, links to bad neighborhoods, links to 404 and other error pages
• Back link profile – relevance and quality of sites as well as page linking in, link profile diversity
• Link profile – anchor text diversity, geographical diversity, topical diversity, different types and IP addresses of linking sites

There is no end to the anticipation about the radical changes in the online search world due to significant changes in Google’s algorithm with the launch of Google Caffeine early in 2010. I just made an attempt to highlight the possible changes in the global search market for the benefit of SEO professionals.

Tags: google, Online Search Market

This entry was posted on Thursday, December 31st, 2009 at 5:09 am and is filed under google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.