Implement & Optimize the Latest XML Template to Get the Best of Your Blog in Google
Blogger is a free blogging platform hosted as well as owned by Google, the search giant. This blog publishing software is all the rage with small bloggers including both students and corporate professionals. Blogger is updated with a new XML template to stand out from the competition with other free blog publishing platforms in the search engines. If you want to get the best of your blog in Google, make sure to optimize the latest XML template. It is a good SEO to be practiced by the Blogger users. 
Determine the Type of Your Blog’s Template
What you need to do first of all, is to determine if your blog is sticking to the Classic template of following the new XML template. Swim out of the confusion prior to proceeding with the onsite SEO procedure to optimize your blogs published by Google Blogger. Here is the way to help you out –
• Log on to www.blogger.com and log into your account
• Access the dashboard containing your blogs
• Move to “Manage Blogs” and then the list of your blogs
• Check the criteria to find out which template your blog is using
• “Layout” verifies the use of the new Beta Blogger template
• “Template” confirms the use of Classic Blogger template
Tweaking the Title Tags of Your Blog Posts
The title tags of the blog posts are the first thing to tweak. You need to make sure that the title tags are unique and properly optimized with prominent keywords. The title tags featured by the default Blogger XML template are hardly SEO friendly. For example, your keyword is “ways to increase height” and one of your blog titles is “Top Seven Ways to Increase Height”. “Height Increase Blog” is your blog’s name. The title tag will appear like – “Height Increase: Top Seven Ways to Increase Height”. Title tags with the keyword placed at the end are less effective relevant than title tags with the keyword placed at the beginning. It is a vital on-page ranking factor.
Tweaking the Title Tag of Your Blog’s FrontPage
Similar is the true about the title tag of your blog’s front page. The front page title tag should be optimized with the keywords targeted for the front page. By default, the blog name is considered the front page title by the Blogger XML template, if it is not customized. Create a SEO friendly title for the front page to get the best SEO results. Using the default front page title is of no use.
Customizing the Titles of Your Blog Archives
The next important do is customizing the archive titles. Archive titles too are set by default, for example – Height Increase Blog: March 2010. This sort of naming convention demeans the significance of your blog’s name. Archive titles as simple as March 2010 | Archives are recommended. This naming convention is an index to two things – the month when the posts are published and visit to the blog archives. Here follows the step-by-step procedure to make the Blogger title tags set by default, SEO friendly –
Turn the Archives Unindexable but not Uncrawlable
The importance of archives as a guide is undeniable for they help readers navigate to the previous posts in the blog. Archives can be unindexable but should not be uncrawlable. If you make archives uncrawlable by blocking them with , it may impair the crawlability of the older posts in the long run. Navigating archives is the only way the Google bot can penetrate the old posts. Since the archives are blocked with the tag , the Google bot will not be able to crawl them. Using the code – is a recommended solution. The process to implement it with the new XML template is a series of steps following as –
• Log in to the Blogger account in Google
• Click on the “Layout” link of the blog of yours
• Click on “Edit HTML” and you will find a source code
• Go to the tag in the source code
• Paste the code below the tag
This tag makes the older posts in the archive pages crawlable for the Google bot on the one hand and does not let the archived pages go indexed in the search engine result pages on the other.
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