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There is no end to the efforts of SEO professionals to get the best of Google Buzz in order to make the most of promotional activities. Google Buzz possesses the potential of FriendFeed by accepting content with strength of more than 140 characters and retains the essence of social networking sites like Twitter and Facebook in marketing content. SEO pros can make much of this Gmail based social networking application to work for brand promotion in Google.

The launch of Google Buzz is preceded by the release of Google Profiles. Every Gmail account holder owns a Google profile. The introduction of Buzz has kicked the importance of this Google feature as a brand portal. You need to customize, manage and maintain your Google profile as a web platform for brand promotion. You can optimize your bio with keywords related to your brand for the “about me” section in the profile. You can enrich your profile by adding the URLs of your website, blog and social media accounts.

Benefits of Having Google Profiles for Brand Promotion

If you keep your buzzes on your brand public, they will get noticed on your Google profile. By googling your profile in Google search engine, the followers can access your buzzes. Make sure to optimize your buzzes with specific brand-related keywords for effective brand promotion. If your Google profile is in the cache of Google, the buzzes too will be indexed by the Google bot. Visitors to your Google profile will follow the links to your website and blog. Your Google profile is a hub of personal and professional information about you to share with your visitors and followers. In brief, it serves as a base of your personal brand identity.

Create Contacts and Network with Them

Create contacts and maintain a stable relationship with them to enhance your personal brand identity on Google Buzz. Opposite to your Twitter profile, your Buzz account is not open to all. Anyone can follow you on Twitter. In case of Buzz, you are to be followed only by contacts in your Gmail account. Widen the circle of your Google contacts by adding more contacts to your Gmail account. Sharing useful information through buzzes and leaving comments on the buzzes of your followers are among the utilities of Google Buzz for brand promotion.

Promote the Google Profile of Yours

The Google profile of yours displays a combo of your personal and professional information along with the URLs of your individual site, blog, YouTube channel, Facebook page and other social media profiles as well. It is better to promote your Google profile page instead of each individual social media profile. Promoting your Google profile with buzzes means promoting your personal brand identity.

Tips on Where to Promote the Google Profile

Optimize your email signature with the URL of your Google profile. If you write a guest post for some blog or article site, optimize the author’s bio with the URL of your Google profile. Put the link to your Google profile on your Twitter profile. Keep updating your Google status. Use the Google Profile URL while commenting on the blogs and articles of others. Let your business cards display your Google profile URL. Last but not the least, leave the URL of your Google profile in your social networking profiles.

Tags: google, Google Buzz, SEO

This entry was posted on Tuesday, February 23rd, 2010 at 5:27 am and is filed under SEO, google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.