How to Make Blog Posts Engaging to Engage the Reader
Monday, February 28th, 2011I have written and posted ten blog entries in the “Blogging” category on www.eparadise-india.com/blog/ till date. Thanks to my readers who are a constant source of encouragement and inspiration for me. I have covered multiple different aspects of blogging in those posts. A question from one of the readers came my way last week. “How to write an engaging blog post?” or “How to structure an engaging blog post?” It clicked with me and grabbed my attention. This blog post of mine is the answer to the question.

Make the Intro a Magnetic Capsule
The intro of a write-up and the first sentence of the intro are immensely important. Target the introductory paragraph to connect with readers. Present it as a capsule of the information that you intend to cover in the post. Make sure that the intro is of magnetic quality to arrest attention and spark curiosity. If possible, use a vital question that is relevant to the topic as the first sentence of the intro. An opening interrogative sentence is sure to strike the reader.
End the Intro with a Riddle
Leave the intro with a riddle or puzzle in the last sentence to be solved in the next paragraph of the blog post. Keep the first and last sentences of the intro bold so as to grab the eyeballs. Reveal the significance of your topic for the post in the second paragraph. Let this paragraph tell the readers why the topic is important, why they should go through it or listen to you. End the paragraph with a striking sentence directing the reader to the next paragraph and firing their appetite to read more.
Offer Ideas or Tips in Third Para
How-to blogs and blogs offering solutions or providing tips are popular on the web. These blogs are most clickable primarily because of the information they provide. In the third paragraph, focus on how to do something or tips or solutions, if this type of content structure goes with the topic you have chosen. Original ideas or effective solutions or easy tips are always valuable. Borrowing the ideas or tips from some other source is no wrong. But present them in a new fashion. End it with a catchy note to drive the reader to the fourth paragraph.
Make Fourth Para an Explanatory Note
Start the fourth paragraph with an explanation telling the reader how they can put the ideas into application or how they can use the tips or how they can benefit from the solutions given in the preceding or third paragraph. Put flesh on the most important tips or ideas by illustrating them particularly in this paragraph. Let no confusion remain in this paragraph. Make it as much comprehensible as possible so that the reader can move on to the end paragraph.
It is an Art to Conclude the Post
How to conclude the post is no magic but an art. End the last paragraph with a thought-provoking question and answer it in the next blog entry. Conclude the post asking the reader for additional tips or suggestions in the last sentence. If you have got a suitable topic for the next blog post on your mind, leave an index to the next blog post topic at the bottom of this post. It really works to make the reader wait restlessly for the next post.











