Eparadise-india blog

It is a mammoth task to run an e-commerce website at smooth pace. E-commerce websites need meticulous maintenance to function like a million bucks dollar. Figuring out the best of referrers, discovering the changing traffic patterns, measuring the conversion rates, evaluating the visitors’ activity and checking out the particulars of important pages are the trying tasks that are easy to perform with a set of specific tools. This blog is a focus on some such tools and their usability.

Analytics

The use of Google Analytics is the key to evaluating the search engine health and traffic status of an e-commerce website. With the help of Google Analytics tools, you can trace statistics regarding the well-being of the site. Suppose, the UK and USA are the targets of your e-commerce site. Creating two different advanced segments for the UK and US visitors, you can distinguish between your UK visitors and US visitors on ground of website usage and purchasing habits.

Using custom reports, another dimension of Google Analytics, you can make an analysis of the average time spent by a visitor on a visit to your site, bounce rates and average value of visits to the website. The custom reports are more useful and accurate than the standard referrers’ reports. Advanced filters is there to let you manage the long list of referrers. Using this Google Analytics tool, you can filter out the best of referrers from the non-best. It also helps you identify the best-quality referring websites.

A newer tool of Google Analytics, Intelligence helps you discover the changing traffic patterns. While using this tool, you need not set up custom reports to keep up with the change in traffic patterns. You will get an alert, whenever the bounce rate kicks up by 10%. Besides Google Analytics, there is a plethora of other reliable analytics tools like Clicky and Motally.

Visualization

Visualization of data is helpful, when there are thousands of entries. Using the tools of visualization, you can have insight into the data of what is happening on your e-commerce website. Worlde is there to let you access any sort of textual information and get the text visually represented on the screen. An overall view of the keywords focused in your website content is another usability of this visualization tool.

Using Heat maps is an easy way to have a look at the important pages of your e-commerce site. You need not explore the rows of data on the content of those pages. They also give access to the information related to the visitors’ activity on your site. The website overlay tool puts accent on the conversion rates, percentages and other statistics on the important pages of the site telling you what the visitors have clicked on those pages.

To evaluate the navigability of your e-commerce website, you do need to know how the visitors view the site. Using a few visualization tools, you can test the users. Scrutinizer comes handy to let you check how people are viewing the site and its content. With the help of Feng GUI, you can check out which parts of your website are highly marketable. It helps knowing which parts of the website content fetch visitors and keep them hooked.

I would turn up with an informative write-up on product page tips, check-out tips and testing tools in my next blog on the same topic.