Eparadise-india blog

The following are the principal objectives of one’s online activity, be it social networking, forum participation or blogging -

• Get noticed
• Build a following
• Generate traffic
• Promote website
• Make profits

Facebook is not only a social networking site to build contacts but also an online business platform to build a business. Facebook itself is a kit of cutting-edged tools using which you can fulfill the above-mentioned objectives of social and business networking. Facebook is a colossal avenue of marketing where to make a go of your venture, you should give priority to building quality relationships that in turn, will help generate traffic and promote your website. Here are the best ways to get a max of Facebook for your benefit:

Use Profile Page for Maximum Exposure

Make use of your Facebook profile page for maximum exposure. The profile page features key places where you can post the link to your website or blog. The space just below your Facebook profile picture is ideal to display a brief bio about you as it draws attention of the visitors at their very first glance on the profile picture. Include the website or blog URL in the bio. An ‘Information’ section is there just above the box ‘Friends’. Make sure adding your website or blog to this section.

Go Slow while Adding Friends

It is nice to build a huge following on Facebook. More friends on Facebook means more traffic and views. It is a policy of many Facebook users. It does not work to benefit you unless you build a quality relationship with your Facebook friends. Adding 5-8 friends a day is better than making friends with 30-50 individuals per day. Find your similarities with new five friends and find your interests in common with theirs to build a bond with them. Interact with them in such a way so as to make them feel connected to you. As a result, they will keep visiting your website or blog and share your posts with their friends.

Share Something of Quality through Wall Posts

Take steps ahead to connect with your Facebook friends through such means of interaction as wall post. A great way to introduce yourself to them or elicit response from them is posting walls on their profiles. The content of wall posts should be sensitive and substantial. It must not be an inane remark or a hollow compliment. Share something of quality with them through wall posts. If your wall post on the profile of any of your Facebook friends fetches the attention of his or her friends, they would like to befriend you.

Make Tricky & Catchy Updates

Updating your profile page is vital to make your Facebook friends feel your presence. Each of your friends can see your updates as walls on their home pages. Ensure making a tricky update to get it noticed by them. Present it as a question on some sensitive or important issue so that it can get comments from the viewers. As a result, it will be viral to their friends’ home pages as well. Put a catchy status update on your profile page to be in the attention of your friends.

Create a Facebook Group for Marketing

Have your own group and use it for Facebook marketing. Many features are available with Facebook groups. Create a group to use those features and invite your friends to join it. It makes an ideal platform to share your ideas, update events and make affiliate commissions. Use it as a marketing ploy to promote your website or blog.

My previous blog was a discussion on what to do to increase and utilize the potential of your Facebook fan page as a Facebook marketing tool. Many of my Facebook friends are itchy to know how to make their fan pages engaging and how to merge the pages with other social networks. Facebook offers legions of free social and business applications to make their pages a hub of activities and keep their fans engaged in a number of ways.

The Applications to Connect Your Fan Page with Other Social Networks -

Twitter for pages – With this free social application, you can blend your Twitter profile with the Facebook fan page. The latest tweets from your Twitter profile will be displayed on the fan page. You can add the application as a tab on the fan page.

YouTube – YouTube has a Facebook application of its own. It is easy to use on the fan page. Once you have landed on the application page, click on ‘Add to my page’. From the tab on your fan page, go to YouTube and keep adding the latest videos to the fan page for the entertainment of your fans.

MyFlickr – It is a little bit fiddly to use MyFlickr application as a tab on Facebook fan page. To do so, you need to have an account with MyFlickr. If you upload photographs to your MyFlickr account, they will be displayed on the fan page.

Notes – Facebok has its own Notes application. Adding the application to your fan page is the easiest method to display your blog posts on the fan page. It will entertain your fans who are fond of reading and seeking information.

The Business Applications to have on Your Facebook Fan Page -

My LinkedIn Profile – If you own a business fan page on Facebook, this application is exclusively made for you. Add it as a tab to your fan page and promote your LinkedIn page on Facebook. It will drive traffic from the LinkedIn profile to the Facebook fan page and vice versa.

Slideshare – It is a great business tool to be used for displaying and sharing Powerpoint presentations on Facebook as well. Adding the application to the fan page, you can upload the PowerPoint presentations on your products and let your customers view them.

Telephone – It is an all-in-one communication application, supported on Facebook. A great tool to exchange voice mails with your Facebook fans and call them, it is a must have on your business fan page. It will let you exchange instant messages with your Yahoo, MSN and Google Talk contacts.

What I Do – It is a marketing and promoting tool. Exclusively built for the use of business fan page owners, it will display your products in the Facebook fan page box. With this application, you can get your business fan page listed in the Facebook directory.

Business Cards – It is another Facebook business application to communicate with your fans in a professional manner. Adding the application to your fan page, you can prepare a virtual business card and personalize it with your name and business details. You can also attach the card to the messages to your Facebook fans.

Once you are done with the process of adding these applications to your fan page, let me know and I will visit the page.

Almost everyone is exploring the bowels of online social media for marketing. Twitter and Facebook run neck and neck, when it comes to providing tools, applications and opportunities for online marketing. With a legion of three million fan pages to date, Facebook seems to outpace Twitter in the growing field of online business. The key reason behind the sky-rocketing popularity of Facebook marketing is Facebook’s comprehensive interface featuring multiple applications to let users schedule updates, locate influential people and monitor traffic.

Facebook fan page is a most innovative and interesting virtual marketing platform for brands and businesses. A whole new ball game, it displays your product, promote your brand, fetch you customers and cultivate your relationship with them. The first and foremost important step is setting up a fan page with the name of your brand or business. Then, follow the tips on how to make the most of your fan page to indulge in Facebook marketing.

First – Once you have created a fan page, invite your friends and relatives to join Facebook and be your fans. May be, the page neither interests them nor serves their needs, but it is necessary to make things happen as people go where there is a crowd.

Second – Promoting the fan page is the next important step to take forward. Link your Facebook profile to your website, blog and other social media profiles in order to promote the fan page. Attach the link to the fan page to emails and newsletters and press releases. You can even let it be displayed in business cards.

Third – Make yourself known to get your fan page noticed by others. Join the groups and fan pages that cater to your interests or relate to your business activity. Enlarge your social media network and interact with the people in the network through walls, comments, likes or chatting.

Fourth – Have a go at every possible measure to keep your Facebook fan page active. Interact with your fans, monitor their activities and respond to their comments on a regular basis. Update the fan page with fresh content and share it with your fans. Comment on their posts and respond to their comments on your updates. Active networking will encourage them to promote your brand or business.

Fifth – Many companies doing social media marketing offer discount on their products or services to Facebook fans and Twitter followers. You can go this way to make your fans stay on the page. Offer something to them for a limited period of time. It will boost your Facebook fan page.

Sixth – Keep your fans engaged in some or other activity on your fan page. Throw some questions that pique their interest. Run a competition to make them participate in it. Make a survey on some interesting topic to draw their attention and opinion.

Seventh – Facebook is one of the most prominent members in the world of search engines. It is in the good books of search engine crawlers. Now, search engine bots craw and index social media profiles. So, to thicken your chances of getting noticed in Google’s social search result pages, make your Facebook profile searchable. Optimize the profile page following some basic SEO measures.

Hurry up to have a fan page on Facebook and do Facebook marketing to the fullest. Keep looking forward to the next blogs on the same topic.