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My previous blog was a discussion on what to do to increase and utilize the potential of your Facebook fan page as a Facebook marketing tool. Many of my Facebook friends are itchy to know how to make their fan pages engaging and how to merge the pages with other social networks. Facebook offers legions of free social and business applications to make their pages a hub of activities and keep their fans engaged in a number of ways.

The Applications to Connect Your Fan Page with Other Social Networks -

Twitter for pages – With this free social application, you can blend your Twitter profile with the Facebook fan page. The latest tweets from your Twitter profile will be displayed on the fan page. You can add the application as a tab on the fan page.

YouTube – YouTube has a Facebook application of its own. It is easy to use on the fan page. Once you have landed on the application page, click on ‘Add to my page’. From the tab on your fan page, go to YouTube and keep adding the latest videos to the fan page for the entertainment of your fans.

MyFlickr – It is a little bit fiddly to use MyFlickr application as a tab on Facebook fan page. To do so, you need to have an account with MyFlickr. If you upload photographs to your MyFlickr account, they will be displayed on the fan page.

Notes – Facebok has its own Notes application. Adding the application to your fan page is the easiest method to display your blog posts on the fan page. It will entertain your fans who are fond of reading and seeking information.

The Business Applications to have on Your Facebook Fan Page -

My LinkedIn Profile – If you own a business fan page on Facebook, this application is exclusively made for you. Add it as a tab to your fan page and promote your LinkedIn page on Facebook. It will drive traffic from the LinkedIn profile to the Facebook fan page and vice versa.

Slideshare – It is a great business tool to be used for displaying and sharing Powerpoint presentations on Facebook as well. Adding the application to the fan page, you can upload the PowerPoint presentations on your products and let your customers view them.

Telephone – It is an all-in-one communication application, supported on Facebook. A great tool to exchange voice mails with your Facebook fans and call them, it is a must have on your business fan page. It will let you exchange instant messages with your Yahoo, MSN and Google Talk contacts.

What I Do – It is a marketing and promoting tool. Exclusively built for the use of business fan page owners, it will display your products in the Facebook fan page box. With this application, you can get your business fan page listed in the Facebook directory.

Business Cards – It is another Facebook business application to communicate with your fans in a professional manner. Adding the application to your fan page, you can prepare a virtual business card and personalize it with your name and business details. You can also attach the card to the messages to your Facebook fans.

Once you are done with the process of adding these applications to your fan page, let me know and I will visit the page.

Almost everyone is exploring the bowels of online social media for marketing. Twitter and Facebook run neck and neck, when it comes to providing tools, applications and opportunities for online marketing. With a legion of three million fan pages to date, Facebook seems to outpace Twitter in the growing field of online business. The key reason behind the sky-rocketing popularity of Facebook marketing is Facebook’s comprehensive interface featuring multiple applications to let users schedule updates, locate influential people and monitor traffic.

Facebook fan page is a most innovative and interesting virtual marketing platform for brands and businesses. A whole new ball game, it displays your product, promote your brand, fetch you customers and cultivate your relationship with them. The first and foremost important step is setting up a fan page with the name of your brand or business. Then, follow the tips on how to make the most of your fan page to indulge in Facebook marketing.

First – Once you have created a fan page, invite your friends and relatives to join Facebook and be your fans. May be, the page neither interests them nor serves their needs, but it is necessary to make things happen as people go where there is a crowd.

Second – Promoting the fan page is the next important step to take forward. Link your Facebook profile to your website, blog and other social media profiles in order to promote the fan page. Attach the link to the fan page to emails and newsletters and press releases. You can even let it be displayed in business cards.

Third – Make yourself known to get your fan page noticed by others. Join the groups and fan pages that cater to your interests or relate to your business activity. Enlarge your social media network and interact with the people in the network through walls, comments, likes or chatting.

Fourth – Have a go at every possible measure to keep your Facebook fan page active. Interact with your fans, monitor their activities and respond to their comments on a regular basis. Update the fan page with fresh content and share it with your fans. Comment on their posts and respond to their comments on your updates. Active networking will encourage them to promote your brand or business.

Fifth – Many companies doing social media marketing offer discount on their products or services to Facebook fans and Twitter followers. You can go this way to make your fans stay on the page. Offer something to them for a limited period of time. It will boost your Facebook fan page.

Sixth – Keep your fans engaged in some or other activity on your fan page. Throw some questions that pique their interest. Run a competition to make them participate in it. Make a survey on some interesting topic to draw their attention and opinion.

Seventh – Facebook is one of the most prominent members in the world of search engines. It is in the good books of search engine crawlers. Now, search engine bots craw and index social media profiles. So, to thicken your chances of getting noticed in Google’s social search result pages, make your Facebook profile searchable. Optimize the profile page following some basic SEO measures.

Hurry up to have a fan page on Facebook and do Facebook marketing to the fullest. Keep looking forward to the next blogs on the same topic.

Facebook is always on the front with release of latest applications for the use of its users crosswise the globe. The social networking giant keeps updating its store of applications to provide more and more dollops of fun and entertainment to the users. You can make the most of these applications to keep your followers coming back to your profile over and again. Here is a list of Facebook applications that I have googled this week.

One of the fun applications on Facebook is Friend Block. It helps you make a collage of your friends on your Facebook profile page. Make a compilation of pictures from your Facebook photo albums and make a collage of the pictures, as beautiful as rainbow. The application will let you pull all those pictures together and display them in colors of brilliance.

Looking on to meet new faces that are not among your Facebook friends and followers. Take a turn to the Video Chat application. From the store of vChatter, this application will help you connect with your friends through live chat. Chatting with friends apart, searching out new Facebook users who have their interests in common with you is another use of this application.

Lucky Train is such a Facebook fun application using which you can make your Facebook friends take interest in your profile. The game based application requires you to send trains to your friends in different parts of the world and helps you build your community with them. You can access frequent updates of the game through the application page.

Tetris Battle is an updated classic game application to be used by Facebook users. It is a nice means of involvement with your Facebook friends and followers online. You can play the game with them and compete with them at the same time. Pique your followers’ curiosity to visit your profile on a regular basis.

Photo of the Day is a fun photo application for the fun-loving Facebook users. The application is as simple as its title implies. You can apply it to both random and tagged photos. It provides an excellent means to locate pictures that you may not have come across on Facebook.

Another Facebook application to let you indulge in fun with your friends is Casino City. With this application, you can have your own casino in Las Vegas and transform it into a fun zone for them. Have a go at the application to be the boss of your own casino.

Being an active Facebook user, you keep updating your profile page with latest status statements. Do you know which word you use mostly in your Facebook status updates? My Most Used Words is an application to which word or words you use most of the times.

Spice up the Facebook profile page of yours with some interesting quotes. The Facebook application, All My Quotes, helps you create your own quotes and lets you use the quotes of others. Building a community of followers quoting each other is an advantage of this specific application.

Try these applications to spice up your Facebook profile page, make it visit worthy, get engaged in fun with your friends and boost your Facebook activity. Don’t forget to share your feel with me…

There is no limit to the offerings of Facebook for its users with different purposes and from different walks. Facebook is up with a palette of social plugins to let bloggers and business site owners make the most of its sharing functionality. If your site has its own Facebook profile and Facebook following base, get your content shared among the Facebook users and their followers, get the content voted, liked and commented on by them through the use of these social plugins from the Facebook store. Implementing the plugins is fairly simple though understanding their applications is a little confusing.

Activity Feed

The Activity Feed plugin shows the latest activity centering around your site on Facebook. It also delivers data on the number of times your content hosted by Facebook has been liked and shared by the Facebook users. Displaying a steam of activity from your Facebook contacts and highlighting their content is another application of the Activity Feed plugin. When you are logged out, it will feature recommendations from the site of yours. This powerful tool will let you know how hot your content is and what is hot on Facebook.

Comments

The Comments Box another Facebook social plugin will your friends comment on the link or content that you have posted to your Facebook profile. The plugin appears like a box in which the Facebook users can enter their comments on their followers’ articles, webpages, photos or their Facebook status. The users are allowed to leave their comments with links that get published back on their Facebook profiles and in their friends’ streams. The Comments Box is a high-end comment system with link sharing potentiality.

Login with Faces

The Login with Faces one of the useful Facebook social plugins will display the profile pictures of your friends who have joined or liked your site on Facebook. It lets you specify the number of rows to display the faces in. The plugin customizes the rows according to the number specified by you. If you are on lookout for more users to join your site and share your content, using this particular social plugin is a recommendation.

Like Button

The Like Button is a most simple Facebook social plugin to vote for a product, an article, a webpage, a link or a photo by clicking once on “Like”. Using this one-click icon, your friends express their liking for your content posted on Facebook and share it back to their Facebook followers. If any of your friends is logged in, the button will highlight the users who have already given like for the content. This plugin is useful particularly for media sites, e-commerce sites, software application sites and blogs.

Like Box

Akin to the Fan Box, Like Box is an updated Facebook social plugin. It features the Like button and displays a gallery of the users who have clicked the button to like a particular piece of content. A single click on the Like button will include you among the followers of a Facebook page. Then onwards, you will be receiving updates from the page to your newsfeeds. This plugin acts like a promotion tool using which you can gain likes for your product or site featured on your Facebook page.

Live Stream

The Live Stream is a great Facebook social plugin to let the users stream a live event. A great application for real-time comment and chat on Facebook, it will let your friends visit your site, share your content and comment on your activity in real-time environment. It works best when you run a live streaming video for speeches, concerts or webcasts.

Recommendations

The Recommendations feature a list of the content that has been mostly liked by the Facebook users. It is almost akin to the Activity Feed. However, the latter offers a more dynamic social experience to the users. The plugin generates recommendations for the most liked content from your site. The Recommendations is an alternative, not a complement to the Activity Box.