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There is no end to the efforts of SEO professionals to get the best of Google Buzz in order to make the most of promotional activities. Google Buzz possesses the potential of FriendFeed by accepting content with strength of more than 140 characters and retains the essence of social networking sites like Twitter and Facebook in marketing content. SEO pros can make much of this Gmail based social networking application to work for brand promotion in Google.

The launch of Google Buzz is preceded by the release of Google Profiles. Every Gmail account holder owns a Google profile. The introduction of Buzz has kicked the importance of this Google feature as a brand portal. You need to customize, manage and maintain your Google profile as a web platform for brand promotion. You can optimize your bio with keywords related to your brand for the “about me” section in the profile. You can enrich your profile by adding the URLs of your website, blog and social media accounts.

Benefits of Having Google Profiles for Brand Promotion

If you keep your buzzes on your brand public, they will get noticed on your Google profile. By googling your profile in Google search engine, the followers can access your buzzes. Make sure to optimize your buzzes with specific brand-related keywords for effective brand promotion. If your Google profile is in the cache of Google, the buzzes too will be indexed by the Google bot. Visitors to your Google profile will follow the links to your website and blog. Your Google profile is a hub of personal and professional information about you to share with your visitors and followers. In brief, it serves as a base of your personal brand identity.

Create Contacts and Network with Them

Create contacts and maintain a stable relationship with them to enhance your personal brand identity on Google Buzz. Opposite to your Twitter profile, your Buzz account is not open to all. Anyone can follow you on Twitter. In case of Buzz, you are to be followed only by contacts in your Gmail account. Widen the circle of your Google contacts by adding more contacts to your Gmail account. Sharing useful information through buzzes and leaving comments on the buzzes of your followers are among the utilities of Google Buzz for brand promotion.

Promote the Google Profile of Yours

The Google profile of yours displays a combo of your personal and professional information along with the URLs of your individual site, blog, YouTube channel, Facebook page and other social media profiles as well. It is better to promote your Google profile page instead of each individual social media profile. Promoting your Google profile with buzzes means promoting your personal brand identity.

Tips on Where to Promote the Google Profile

Optimize your email signature with the URL of your Google profile. If you write a guest post for some blog or article site, optimize the author’s bio with the URL of your Google profile. Put the link to your Google profile on your Twitter profile. Keep updating your Google status. Use the Google Profile URL while commenting on the blogs and articles of others. Let your business cards display your Google profile URL. Last but not the least, leave the URL of your Google profile in your social networking profiles.

Almost everyone gets into a tizzy over the launch of a new internet application and feels crazy about using it. Evidently Google Buzz, a new Gmail-integrated application is the focus of attention all around. Now, SEO personnel and bloggers are making efforts to utilize the potential of Google Buzz as a web traffic resource. Buzz can be integrated with not only social networks but also self-hosted WordPress blogs. I have come across a few Google Buzz plugins and add-ons that are useful for WordPress bloggers.

Google Buzz Buttons

Google Buzz buttons are nifty Buzz buttons integrate Buzz with a WordPress blog. These buttons get your blog posts displayed on your Buzz homepage through links from those posts to Google Reader that is connected with the Google Buzz account of yours. Adding the button “Buzz This” to each WordPress blog post is the application the Google Buzz Button plugin. Displaying the button at the top or bottom of the post content is after your choice. The dimension of the button in height and width is customizable.

WP Google Buzz

WP Google Buzz is another useful button plugin to ingrate Buzz with self-hosted WordPress blogs. Much akin to Google Buzz Button plugin, it packs in a few more options. You can customize the appearance of the button by increasing or decreasing its dimension. The icon of this Buzz plugin is available in a variety of styles. Choose a particular style in keeping your WordPress blog setup. You can add it to your posts manually.

WP Buzzer

WP Buzzer is the most recommended of Google Buzz Button plugins for the use of WordPress bloggers. The button’s style is almost similar to that of the Google Buzz Button. The options regarding where to set this plugin are in your hand. You can make the button shine on the homepage, pages, and posts or in the RSS feed. The plugin is available both in small and large versions.

Light Social

Light Social is one step ahead of the Google Buzz Button. It takes a different approach to integrate Buzz with self-hosted WordPress blogs. It inserts not only Google Buzz but also other social share links like Digg, Facebook, Reddit, Twitter and LinkedIn at the bottom of each WordPress blog post. Light Social is a good use to get your blogs noticed on various social media platforms.

Buzz in Your Sidebar

The Google Buzz plugin that lets the visitors to or the followers of your WordPress blog share the posts to their Google Buzz accounts is Buzz in Your Sidebar. The biggest advantage of using this plugin is that you can display your online social media activities collectively in one place. The Google Buzz ER a cool widget can make your public Buzzes visible on your WordPress blog. You can define the number of Buzz entries that you wish to display.

Get in haste to integrate Google Buzz with Your self-hosted WordPress blog using above-mentioned Buzz plugins and let visitors to buzz your posts in their Google Buzz accounts.

Google is always a few steps ahead of its rivals through innovations. A new release from the Google store is Google Buzz, a Gmail-integrated utility to boost social networking. A boon for social and business purposes, Google Buzz is accessible through Gmail. The use of this innovative Gmail tab is to share information, updates, links, photos and videos with your Gmail contacts. It automatically sets you up to follow those who you email and chat the most. Google Buzz is supposed to contend successfully with two social networking giants – Facebook and Twitter. Let us see how user-friendly this Google innovation is.

40 out of your Gmail and Gtalk contacts will be automatically added to the list of your friends in Google Buzz. You can see update or comment from anyone in your friend list in the inbox. The interface of each of your followers in Google Buzz features four options – view recent post, view people following him or her, view people he or she is following and block him or her. There is another option “follow back” clicking which you can follow the person who is following you.

Google Buzz allows you a choice to either make your buzzes go public or keep them private. Only your Buzz followers can view your private updates, photos and videos. It ensures your online privacy and protection. Your public updates will be visible on your Google Profile page. If your profile page has already been indexed in Google, your public buzzes too are indexable in Google search engine.

Google Buzz can keep you connected to Picasa, Flickr, Twitter, Google Chat and Google Reader. The pictures from your Flickr or Picasa album will be displayed in your Buzz profile. They will show full screen if clicked on their thumbnails. You can modify the pictures as you wish and set them by saving changes. YouTube videos too will go visible in your Buzz profile. A click on any of them will let it play online.

Adding to the wonders of Google Buzz is the display of tweets from your Twitter profile in the Buzz profile. It is a good platform for compact and concise group conversations as real-time updates and comments appear in the bar on the Buzz profile pages. Buzzing is more advantageous than tweeting since the character strength of a buzz is not limited as in case of tweets.

Google Buzz, the latest release from Google is a reason for smartphone users to rejoice. It will be available as a web application on smartphones, Apple iPhones and Android-backed devices. It is accessible from your smartphone on logging on to buzz.google.com through your mobile browser where as Android devices and iPhones are supporting it. Other mobile applications too will turn up with this Gmail social networking utility very soon.

There is anticipation in the world of internet marketers that Google Buzz will revolutionize the way internet marketing is done. Some opine that it can get success over email marketing. Hold your breath, my friends. I will turn up with focus on the implications of Google Buzz for online marketing in my next blog.