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The visual transformation of Google search result page is the latest buzz in the online world. It is Google’s response to the increasing richness and power of web search. The pickup in the look and feel of Google search result pages will surely develop into a major benefit for the Google users. After testing for many months, the search giant Google lifted off the veil over its new search result page looks. To say about the fruit of this effort, Google will experience more and more searches, clicks and views.

Now, whenever you conduct a search in Google, a left column with several functional features to enhance the user search experience appears along with the search result pages. Clicking ‘More’ on the left column reveals a bar of buttons – Images, Videos, Maps, News, Shopping, Books, Blog, Updates and Discussions. By clicking each or any of the buttons, you can gather information relevant to your search. These filters are meant to narrow down your search for a particular image or video or bog or update across the macro search world of Google.

With the latest evolution in Google’s search technology, Google search is more time efficient than before. What adds more to your search efficiency in Goggle is a range of various time options under ‘Anytime’. The time options include past 10 minutes, past hour, past 24 hours, past week, past month and past year using which you can easily search for the minutes, hours, days, weeks, months and years old updates and blogs on a particular topic. For more convenient search, you can use the option ‘custom range’. Clicking the custom range opens a calendar where you can select two particular dates to narrow down your search for particular information between the dates.

Each of the search filters in the left column comes with several options to specify the results on your search. For example, under ‘Image’, you can sort out the image of a thing by several image size options – medium, large, icon, larger than.., exactly… and image type options – face, photo, clip art, line drawing and image color options. The same is the case about a video search in Google. You can conduct a particular video search on the basis of any time options and different durations and quality options.

“Standard View” is worth consideration to make your Google search more precise and convenient. “Standard view’ is a range of options – ‘Related searches’, ‘Timeline’, and ‘Wonder wheel’. Clicking on ‘Related searches’ reveals a list of hyperlinked terms that Google finds related to the search made by you, at the top of the search result page. ‘Timeline’ is an option to get search results on your query in a series of years and months and dates. Different from the other two options under “Standard view”, ‘Wonder wheel’ take your search to the next level.

‘Wonder wheel’ leads your search phrase in the center of a wheel-like circle with links to various results on your search. The right hand side features a list of links rather than ads. Clicking any of the links emanating from the circle leads your search to multiple directions. The most interesting change in the Google search result page is a three-column format for search engine watchers.

Apart from the significant and search-friendly changes in the search result page, Google has also updated its look in terms of logo and color palette. It attributes a simple yet sophisticated and modern feel to the search giant. The new design streamlines the functionality of Google to pinpoint your search for anything under the sun. It is the latest evidence of Google’s tireless tempo to evolve continuously. It is meant for search efficiency and enhancement.

Let me know your feedback whether your search in today’s Google is better and easier than in Google of yesterday.

At the end of 2009, Google took the online world by storm with the launch of its innovative real-time search service. Google’s real-time search is meant to provide the latest updates on a visitor’s query from across the World Wide Web. There has been lots of anticipation about the impact of this new search service from Google on the art and science of SEO. Prominent visibility in the search result pages of search giants is the key to the increasing volume of traffic and the number of conversions for websites. This time my concern is how to get a website or blog listed in real time search results.

Less-than-one-minute old updates from major social media sites like Facebook, Twitter, MySpace, FriendFeed, Sphinn etc. are likely to get noticed among real-time search results. By indexing updates on your website from social bookmarking and networking sites, Google is supposed to propel the page ranking of the website. So it is the wise of you to build and boost your presence on social media sites in order to reap views amidst Google’s real-time search results.

The titles of your updates from social media sites play an important role to get you in the notice of the Google search spider. So, optimizing the titles of your updates needs a special consideration. Make the titles indexable and clickable by optimizing them with specific keywords that pique up visitors’ interest in your updates. Proper optimization of the titles works like a million bucks dollar from SEO perspectives for the enhancement of your visibility in Google’s real-time search results.

Enrich your social media profiles with an increase in the number of online friends and followers. Adding more and more friends to your list makes your social media profiles weigh heavy in search engines. The higher the number of your friends is the higher the number of votes, views and visitors for your updates is. The more your updates are shared on Facebook and retweeted on Twitter by your friends and followers the more chances are there to get them noticed in real-time search results.

The consideration of other such important factors as tweet optimization, Facebook profile optimization and social media profile maintenance, matters to the visibility of your updates in real-time search results. Maintain networking with your followers and keep your profile updated to let them know about your activities. It is crucial to keep up with the followers from the field of your interests in order to get updates retweeted and shared by them. Check and enhance the relevance of your posts on social media sites as it is a known fact that the Google search bot indexes updates on relevant posts.

Let the visitors to your website share your articles or blogs across social media sites. So, optimize your web pages with buttons like Digg, Tweetmeme, Facebook Connect, StumbleUpon etc. A single click on those buttons will get your posts noticed across social bookmarking and networking sites. Channelization of the content bears fruits for not only the publicity of your website among mass visitors but also its enhanced visibility in Google’s real-time search results.

Come out of the shell to get your content noticed across major social media sites and listed in Google’s real-time search results.