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The growing popularity of Facebook has prompted Google to launch Social Search service. In the third week of March, this year Google received a defeating blow from Facebook in number of visits and views. Social Search is an outcome of Google’s innovative efforts to affirm its stand as the most visited platform against social networking sites like Facebook and MySpace. This Google service is an all-in-one key to explore the social media sites for updates from friends, fans and followers in online social circles.

Online identity, online reputation and online entity are the terms associated with social networking activity that has been made a part of SEO campaigns. The promotion of social media content is one of the SEO measures for the enhanced search engine relevance and reputation of websites. Google Social Search is a medium to generate visitors in a bulk for the social media content. It is not a mere launch from the Google labs but an advanced step of the search giant to help you keep up with the social networking activities of your friends.

Know how to Get the Best of Google Social Service to Gain Huge Notice in the Online Social World -

• To get your social media content noticed widely and access tweets, feeds, reviews, blogs, buzzes, diggs and social updates from your friends in the Google Social Search world, you need a Gmail account. You are required to form a social circle that will automatically incorporate the contacts from your Gmail chat list and groups like Friends, Family and Coworkers.
• You can widen the sphere of your online social circle by linking your Facebook, MySpace, Twitter, LinkedIn, Digg, FriendFeed, Yahoo! Buzz, Picasa and other social media accounts to your Google profile. Google will access all your social media contacts from your Google Profile and feature them as in its Social Search world.
• You can conduct search on a particular keyword or phrase related to your friends’ or your social media content, once you are logged into your Google account. Right keyword usage is similarly significant in Google Social Search as on the other search platforms of Google. The Social Search bot will pull information on the search keyword from your social media links and your friends’ social media profiles.
• The search result pages will feature the results on your search topic at the bottom. The Social Search results will highlight the social media content from those who are in your social circle, if it is found relevant to your keyword or search phrase. Providing personalized search experience is another objective of Google Social Search service.
• Get into the swing of online networking with more and more people. Keep your social media profiles active by updating the content at regular intervals. Let all sorts of your social media content go publicly visible and accessible in order to drive traffic from Google Social Search world to your social media profiles.

Google Social Search is a benefit for active bloggers, online social networkers and social media marketers from SEO perspectives. The wider your social network expands, the more it will be difficult to manage. The Social Search is Google’s voluntary service to help your keep track of all happenings in the circle of your social networks at one go.

In near future, Google Social Search will, no doubt, turn up with opportunities for SEO experts to devise strategies in order to promote one’s social media content to the top of social search result pages.