Free Google Tools for Search Engine Optimization and Website Promotion
Friday, August 21st, 2009
Don’t have a Google Account! Then, you are much of a tech geek. Google has free search engine optimization and website promotion tools to offer for the use of any website owner. You can avail some tools with and some without a Google Account. I am here to give you a glimpse of some free Google tools that make a difference in the process of search engine optimization and website promotion for the benefit of users.
Available with a Google account, Google Analytics, Webmaster Tools and Website Optimizer are must-have SEO tools. Google Analytics keeps an eye on the search engine rankings of a website. It lets you know how visitors locate, navigate through and get hooked to a website. It gets you detailed reports about the sources of traffic to and helps you measure the conversion rate of your website. This SEO tool of Google is of great use for SEO service providers.
A set of several tools, Google Webmaster Tools are a great help for search engine optimization. It helps you assess the popularity of words or phrases that most of visitors use as search keys to locate your website. It also lets you know the errors that Google faces while searching for your site, the sites linking to your web pages and the number of internal links inside the site. Up-to-date information on these details is your need to raise the ranking of your site in search engines.
Keeping in view the importance of search engine optimization for website promotion, Google offers Website Optimizer. This tool lets you try various website layouts or combinations to optimize your site and get better search results. Used in combination with Google Analytics and Google Adwords, Google Website Optimizer lets you reap an increase in return on investment.
Besides these Google tools to avail which for optimizing and promoting your site you need to have a Google Account, some other Google tools like Google Adwords Keywrod Tool and Google Search-based Keyword Tool are there for your use despite having no Google Account. Now, make use of these tools to make profit out of your website.