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After, breaking through the domains of social media with Orkut and Buzz, Google eyed towards a bigger and better leap in the direction of social media. Finally, after a long wait Google announced its third attempt of making a mark in the social world with its newest launch of Google +. Google made the entire world and social media enthusiasts turn their heads with the launch of this much – awaited top secret project.
Google+ seeks to change the way people connect online. Much different from the Facebook’s way of connecting people, this robust application will allow the users create a number of small groups, referred as “circles.” These smaller groups that are based entirely on the user’s choice will let him or her share information and other news with only the people (friends and colleagues) they choose.
Much similar to the News Feed application of Facebook, Google+ will allow its users a dashboard featuring a flow of updates from people on their network. All other activities that include sharing photos, videos, comments are categorized into streams,” with one dedicated for each Circle of friends. Users will also get to customize their security settings according to their own choice allowing some on the network with the entire profile view and limiting only the basic information for others.
A re-designed navigation bar placed at the top of the page of any Google product will allow the users to regulate the social media application. Google+ users can access their profile and check all the notifications and other news along with sharing content within their circles with this bar.
In addition to all this, Google has also launched a friend-finding feature known as “Sparks.” This feature works like a search engine for your hobbies and interests; say, you keep an interest in single malt Scotch whisky; all you need to do is enter the specific keyword in the Sparks search bar to allow Google to deliver content of your interest.
Following this feature on the line of the amazing features of Google+ is known as “Hangouts.” This particular application enables a group video chat feature. With this, the users of Google+ can form a hangout session alerting all people in the network. Friends’ can join the session free, which is open to only 10 users at one time in a single hangout.

Final in the feature list is the mobile functionality application of Google+. This feature is at present available in the Android Market and will be soon available at the Apple’s App Store. The mobile feature includes application like “Huddle” allowing group messaging and an auto-upload feature that by design adds photos and videos clicked on your smart phone through Google+ on a private folder in the cloud. This can be shared for eight long hours, the next time you log on to Google+ on a computer.
Google+ is presently active as a “field trial” period and will be made live soon for the public, as the company says.

Duplicate content is the death of a website. Quality content vs. duplicate content is the ongoing talk of the SEO world after the recent change in Google’s algorithm. Originality of web content is now the focus of Google’s algorithm. Google has implemented new filters to filter out websites or webpages with duplicate content. Google has reprogrammed its algorithm as an attempt to deliver high quality and relevant search results. So, the time has come to check if your website has copied content and think how to fix this search engine spam problem.

Reasons to Write Quality Web Content

• Google will index your site out of thousands on the basis of quality and original content. The site will be deemed as a reliable source of authenticate information. Other sites from the same sphere as yours would like to give links to your website.
• Having links on other quality sites, your site will receive a flow of traffic from there. More traffic means more hits. More hits means higher Google page ranking. Higher page ranking means better image of the site.
• Updating your site with unique content will work to keep the site in the search domain of Google. It will also push up the ranking of the site. Unique content is the only strength of a website to stand out from the crowds.
• If yours is a business website, it will receive more sales leads as a result of original content. If the site is an e-commerce one, unique descriptions for products will make the site visible on search result pages. Duplicating the product descriptions from other sources will bog your e-commerce site down.
• Unique content will fuel the number of subscribers for your business newsletters. Subscribers are on the lookout for interesting and reliable information that they have not found elsewhere in the web world. It will boost up the reputation of the site.
• Ezine publishers look for original content across the web to provide their subscribers with. If you send articles with unique content having a link to your website to them, they will readily accept the articles.
• Avoid making copyright violations. If you use the content of other websites on your website without making changes in it, you will violate the copyright issues. Keep in mind, all content on the web is copyright protected. There is no alternative to writing new and unique content.

Search engine spam is a deceitful art of tricking the search engine spiders into indexing webpages, despite their duplicate content. As a result, search engines return inappropriate search results of poor quality. Search engine spam is practiced by pages with a replica of content on other pages. Many think that creating similar or multiple webpages and staffing them with the same content will get their sites listed on relevant search result pages. But the sites become the victim of their own unethical practice that is search engine spam.

Therefore, Google has restructured its algorithm to value the websites with original content and dump the websites with duplicate content. It is evident from the words of Matt Cutts: “we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.”
Follow http://www.google.com/webmasters/guidelines.html to know Google’s content guidelines for webmasters.

Google is never at rest. The web giant is always on the wheels of evolution. Bearing evidence to Google’s obsession with innovation is the launch of Google eBooks. The latest Google application promises to take the readers to a world where virtual reading is a pleasure. Built on a cloud technology based platform, Google eBooks is accessible via any web browser. A deliberate move by Google to capture the global online market of book lovers, this technological landmark is a challenge to traditional book stores and libraries in the real world. At present, it stores an incredible collection of titles in multiple different categories like health, humor, literature, science, technology, photography, philosophy, poetry, religion, social science, travel etc. The list of categories is unlimited.

Bookshelves at Google eBookstore

Google has partnered with approximately 4,000 publishers and authors from across the globe to multiply the number of eBooks in its collection of best sellers and new releases. There are several shelves in the online store of Google eBooks. You can catch a glimpse of the latest arrivals in “New Arrivals” shelf. The “Free Classics” shelf boasts of nearly 3 million popular classics of different times. You can shop for eBooks of your choice from the cosmic collection at the Google eBookstore directly.

The application is compatible with the following devices:

• Mobile phones running on Android 2.1.
• iPhones, iPads and iPods with iOS 3.0
• JavaScript enabled browsers
• eBook readers with Adobe eBook platform

Formats of Google eBookstore

On offer are some eBooks with flowing text, some with original scanned pages and some with both. The eBooks with flowing text offer great reading experience by allowing the readers to adjust the line spacing, paragraph alignment and font size. The text of eBooks with original scanned pages is not adjustable to fit in the screen size of different reading devices. You can switch between two different formats, original scanned pages and flowing text that many Google eBooks come with, within the settings of your reading devices. eBooks with scanned pages are better for larger display on desktop and laptop screens.

User Library at Google eBookstore

With your Google account, you can own space for “My Library” at Google eBookstore. In “My Library”, there are several sections: My Google eBooks, Purchased, Reviewed, Recently Reviewed, Favorites, Reading Now, To Read and Have Read. Click the button “Create new bookshelf” to make a new section or shelf and name it after your choice. You can comfortably browse across the sections using the search application on your “My Library” page. Your purchase at Google eBookstore will be stored in the “Purchased” section. This shelf is marked ‘Private’ and other users of Google eBooks cannot view the contents of the shelf.

Besides accolades from global book buffs, criticism from rivals, academic experts, foreign governments and consumer watchdogs is pouring in for Google eBooks. However, it is a hit with techies, gadget freaks and Internet-savvy people. I was looking for books on importance of cultural identity. I found some relevant eBooks at Google eBookstore. Thanks to Google.

No end to the wonders coming out of Google’s magic stick! Google TV is a mightier attempt than Google Caffeine, made by the supreme search giant to combine surfing Internet, watching television, browsing websites and listening to music in a single pack. Built on the Android platform, Google TV requires the users to use Chrome OS for browing the web and running applications.

Each and every new release from the Google factory raises a storm in the SEO world. How to use this platform to promote websites, particularly those relating to business is a concern with the SEO masters across the globe. The first thing to take note of is that websites need to be in sync with the Google TV from such perspectives as text, image, color and navigation. Speculations are that bigger text, crisp images, suitable color choice and easier navigation are the must-have ingredients for websites to be optimized for Google TV.

Tips on Optimizing Website Content for Google TV

Sites for Google TV need to have a more user-friendly interface. It should be simple in design and content, with lots of readability on the TV screen. The strength of each paragraph should not exceed a limit of 90 words. Each paragraph should consist of small sentences as a single glimpse is enough to read them. Each sentence should not be shorter than three and longer than twelve words. The space between lines and paragraphs should be more than the standard version . The font should be from the Droid Serif and Droid Sans family as only they are supported by Google TV.

Tips on Designing Website Navigation for Google TV

How to design user-friendly websites for Google TV is a consideration for web designers when the question is navigation. Sites for Google TV should be much easier in navigation than those for computers. The onscreen actions should be limited in number. The navigation menu should display all key features. There must be an easy way to return to the previous page. Some direct way to navigate visible and actionable items on the screen should be there. As the users of Google TV will prefer to navigate using a directional pad rather than the QWERTTY keyboard, the navigation process should be designed direction wise – left-right, up-down and center.

Importance of Video Sitemaps for Websites on Google TV

Optimizing web-based video content to be discoverable and visible on Google TV is being given importance. In the words of Matt Cutts who is the chief engineer of this Google project, “If you make video, you are a site owner or a publisher, please start exploring video sitemaps”. With the growing popularity of video content, video sitemaps are optimizable and indexable on Google TV.

Importance of Google TV Ads for Online Marketing

Google TV serves also as a platform for online marketing. Through TV commercials, Internet marketing campaigns can be accomplished easily. Google TV supports various tools and applications to drive traffic to web-based business ads. Video advertising is another useful method to focus eyeballs from all around on websites. Google TV ads will help reach more and more new customers. Keyword analysis and selection is of no less importance for Google TV geo-targeted ads.

Do people need to have their sites rebuilt and redesigned in the Google TV friendly version to get their content easily viewable on Google TV? Let’s wait for sometime to get an answer to this question.

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With its own URL shortener, goo.gl, Google has jumped into the fray with major URL shortening services like bit.ly and tinyURL.com. Next to Google Instant, goo.gl is another useful offer from the Search Giant for its global users. Google introduced the URL shortening service in December last year an an application for Google Toolbar and Feedburner.

Since the initial release, Google’s URL shortening technology has been available for use with Google products like Blogger, News, Picasa, Maps and Moderator. But the worldwide fans and followers of Google had been expecting goo.gl to be an independent web tool for direct use. Therefore, the Internet Search Giant came up with the website http://goo.gl/ yesterday.

Why another URL shortener? It is a question from those who have used tiny.URL and bit.ly till date. The one and only answer from Matt Cutts is that goo.gl is “the stablest, most secure and fastest” of all URL shorteners on the web. It has been built with a focus on quality, stability, security and speed. The following are the features that distinguish Google’s URL shortening service from others -

• The web based application, goo.gl is stabler and easier to use
• The Google URL shortener comes with an automatic spam detection
• The URL shortening tool works at an awesome speed across all platforms
• The application is also accessible from the user’s Google account profile

What is more positive, exciting and advantageous about goo.gl?

You will notice a list of the URLs that you have shortened till date, if you access Your Google account. On clicking the ‘details’ link beside any of the shortened URLs , you will see complete real-time analytics data on the URL including total number of clicks, traffic graphs, traffic sources, total count of referrers, total number of visitors and their profiles.

It will help you evaluate the worth of popularity of the content of blog posts and web pages of which URLs you have shortened by using goo.gl. You can see who your visitors are and target the prime sources like Twitter, Facebook, FriendFeed and LinkedIn that send a bulk of traffic to your links. Moreover, you ca n also analyze the traffic is thick from which countries.

Hurry up to use goo.gl and let me know how fast and safe it is…

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Google Voice, an innovative service from Google house, recently became avaialble for the use of everyone in the USA. In India, it is available in Delhi, Noida, Gurgaon and Ghaziabad. Highly useful exclusively for small businesses, it gives them additional advantages over others in the present era when communication is one of the makings of every business activity. Apart from making and receiving calls, recording voicemails, sending and recieving text messages through Google Voice application, some funcitonal features are there to faciliate the operation of a business across geographical borders. Moreover, with this applicaiton, products and services become searchable online for the people of particular areas. Just Dial, which also offers voice-based search service, is the only competititor of Google in the local search arena. However, Google’s voice service is more tempting because of the exlusive features, described below –

Search Voicemails and Prioritize Calls

Google records voicemails and the user gets transcripts of the voicemails through emails from the search giant. That is why, chances to lose the voicemails that are important for your business and from the target clients, are slim. More importantly, the recorded voicemails are searchable in Google search engine. Just like Google helps you explore the World Wide Web to search for anything under the sun, you can look for the transcribed texts of voicemails in the online search world. This specific function of Google Voice is useful exclusively for the businessmen who receive a large number of business calls. With Google Voice, they need not fear losing the calls or voicemails.

Sharing Calls and Voicemails with Others is Easy

Google Voice makes it an easy job to share calls, voicemails and text messages with the people in your organization. You can forward those as they are sent via email to you, to others, if necessary. The recorded audio of voicemails can be embeded and shared through email or other online communication tools. Moreover, you can record a call by pressing a button. The recorded audio will be searchable on the basis of specific key phrases on the web. Being shareable, the audio recordings can be useful for collaboration at corporates where conference calls are common. This feature of Google Voice benefits those who fail to turn up at conferences.

Adjust Contacts Depending on Various Purposes

Google Voice lets you categorize your contacts to some user-defined groups. From Google Voice’s setting menu, you can adjust the contacts under each group. You can connect with certain contacts through calls or voicemails and block other contacts from making unnecessary calls to connect with you. You can arrange the contacts in an order depending on your purpose of using them, for example business development discussion and product promotion. You can forward calls from the contacts of those groups to any member of your organization. Google Voice lets you customize voicemail messages for customer support or greeting callers or important clients.

Build a Local Identity of Business in Different Parts of the World

If your business runs over different parts of the world, you can pick the area codes of those places and set up your Google Voice number accordingly. The clients from those local parts of the world will get local numbers to call you. Different area codes may be irrelevant to you because you can make free domestic calls through Google Voice. But, it may not be the same for your clients and customers. The local area codes work as local representatives for your business. Google Voice allows you to make cheap international calls. Thus, you can save a sizable sum.

Specify Which Calls You Wish to Receive and When

You can instruct Google Voice over which numbers you want to recieve calls from and at which time of the day. If you dont wish your phone to ring duirng business hours, you can moderate it accordingly. If you are absent from office for some hours of the day, you can connect Google Voice with the calls recieved during those hours. There is of course, exception for important contacts. If specified, Google Voice will transfer calls from those contacts to your mobile phone.

Let me know, if you have benefitted from using Google Voice….

Google is Aladin’s Chirag. What can be pithier and punchier than this definition to focus on the wonders that Google keeps releasing from its magic box. The search giant is always up with innovations to keep the spirit of its users alive. To help the users get at what they look for in the online search world and drive the visitors to their destinations in no time has been a concern with Google. Google Instant, a new feature for search enhancement, has resulted from this concern.

Google’s purpose of having developed this search-friendly feature is multidimensional. As per Matt Cutts’ view on Google Instant, it is aimed at crawling the web world faster, better and deeper. It is a boost to the search engine’s indexing size and speed. Pushing the limits of Google use, it shrinks the web world on the basis of a particular search phrase to make online search concise and efficient.

Benefits of Using Google Instant

Google Instant is so fast that it begins to show search results the moment you start typing a search key phrase in the search box. Before this search enhancement, you had to put a complete search term and hit the button ‘Google Search’ to get at the relevant result pages. Now, with Google Instant results appear keeping pace with your typing a search keyword. It helps you see whether the search phrase you are using is useful or not.

Google Instant does not disappoint you even if your search phrase is incomplete and unsuitable. Before you finish typing a search phrase or query, Google Instant makes predictions related to it in grey text in the search box itself. If you get from the predictions what you need, you need not complete typing. The search results on your query are more specific and relevant. Thus, it reduces the time that a user usually spends on online search.

The moment you go online, time begins to count. It takes you several seconds to type a search query accurately, while Google turns up with search results in a split of a second. With Google Instant, search has become not only faster but also predictive and specific. This innovative approach to Google search is the key to getting the right content in less time than before.

Is Google Instant a Threat to SEO

Many are under the assumption that as Google Instant has made online search for something specific and easier, it may pose a threat to SEO. SEO is all about how to put one’s website, webpage, blog or content apart from the crowd in the online search world. However, the assumption is absolutely wrong. By specific search results, it does not mean that one’s site will be visible among the top ten.

The competition among websites in particular categories for huge visibility and noticeable position may get loose. According to Matt Cutts, Google Instant will inevitably introduce some changes in the existing search engine optimization process. Evidently, the SEO field needs to roll with the punches for everything changes and goes with the time rolling on to survive as well as thrive. There is no denying to the fact that Google Instant is likely to reduce the effort and labor that SEO guys put in to promote a website on Google’s search result pages.

Let’s wait and see what the picture of online search with Google Instant is going to show.

The latest SEO checklist from Matt Cutts and other prominent representatives of Google puts accent on onsite optimization of websites as well. This is the third blog in the series focusing on the critical parts of the session held by Matt Cutts.

• Make sure to stuff the pages of your website with text-based content that is visible to and indexable by the Google bot. it is one of the basics to check whether the webpage text is indexable or not. The best way is using a text browser like Lynx in order to diagnose the crawling-related issues.
• Adding substantial text to the webpage content is an onsite optimization factor. The lack of substantiality in the website content is a major negative onsite issue. Adding text to the content of a website that is full of flash images and videos is a difficulty. Let the site feature user comments and reviews so that when the visitors post comments implemented on the important pages, the site will gain value in search engines.

Two probable problems associated with this onsite SEO factor are as follows –

It is difficult to draw user comments for a newly launched website. A lesser known website does not receive substantial traffic. Other than search engines, there are several social networking media like LinkedIn, Facebook, Twitter, Stumble Upon to trap traffic for the site.

Potential user comments add value to the site in search engines. The only disadvantage of this solution for websites with little text-based content is that it puts the site at risk of receiving spam. Comment moderation is what lets you distinguish between quality comments and spam comments.

• Make a base of the services that you offer to formulate the title of your website. Using the domain name in place of the website title mars the onsite relevance of the website. The title should be descriptive and accurate, substantial and potential.
• Register an account in Google Webmaster Tools for your website. It will let you know if the site is hacked. This application is useful particularly for malware detection. Google Webmaster Tools offer several hacking and hosting malware detection tools.
• Avoid publishing syndicated content on the website. It is only original content that puts value to the site and ranks high in search engines. Put accent on publishing fresh and genuine content. High quality content can make mincemeat of search engine marketing. Original content can be the brand face of your site in search engines.
• A good hosting plan is one of the keys to onsite optimization of websites. If the bandwidth limit of your site is exceeded, it can cause the site to crash. As a result, the site will not load and the visitors cannot view it. It is not possible to get conversions without views.
• To generate snippets of a site in its search results, whether a Meta description is used or not does not matter. Make sure, the snippets featured in Google search result pages are in relevance to the search phrases. Learn how to improve the snippets to increase click through rate in the search results on your website.
• If the scroll box technique is implemented at the bottom of the home page of your site, don’t let text on the page go hidden. Make the text viewable and readable easily.
• Non-optimized URLs are not much search engine friendly. These URLs are not a great cause to worry about, if your website has lots of original content and is stable. There is no need to rewrite the URLs, if they are indexed and fetching traffic. Rewritten URLs may take months to be indexed. However, you must not ignore the duplicate content URLs.
• Do not use the same set of keywords to optimize the home page as well as the internal pages of your site. It may lead to canonical problems and thereby affecting the ranking. In this case, the conversion rate will be poor.
• Shortened URLs are getting popular with Twitter and other microblogging sites. According to Matt Cutts, shortening URLs is good if it passes 301 redirect.

The focus on ‘keyword research’, ‘link building’ and ‘marketing’ for website optimization in Google is a highlight of the latest SEO checklist from Matt Cutts. Here is an illustration on these sections of the SEO checklist -

Keyword Research

• Make a list of the search keywords or key phrases that most of the users are likely to use while searching for your content or product or service or website. Choose the most and the least competitive of the keywords to optimize your web content. Google itself recommends potential keywords for a particular content. Adwords.google.com/select/KeywordToolExternal is a free tool from Google’s kit for webmasters to conduct keyword research at ease.
• Do not stuff a blog with too much information. For better search results, choose a blog topic related to a well-defined niche. Pick up keywords from that specific niche to optimize the blog content. Log in to the Google Webmaster tools account of yours and then, go to the dashboard of your site. Click “Keywords” under “Your site on the web”. The keywords reflecting the content of your website will be shown in a list, prepared by Google.
• Website owners are involved in neck and neck competition to get high search volume in Google for their websites. The only source of web traffic is not Google. There are other such traffic sources as Facebook, Twitter, Google map listings, MySpace, LinkedIn etc. than Google. It is easy and fun to promote your website on social networking platforms on the basis of a difficult keyword that is hard to get ranked number one in Google.
• Analyze Google Webmaster Tools report on your website and checkout the keywords or phrases that the site appears in Google search result pages. Instead of focusing on the promotion of a single keyword, categorize the web content into multiple sections and choose keywords belonging to those sections in order to get better long tail results on search for your website. A website promoted on the basis of more than one or two keywords draws more and more organic traffic.

Link Building

• According to Matt Cutts, the sites with huge traffic base and from a specific niche are the sites to get links from. Websites belonging to a specific niche are symbols of authority. Single niche websites are better than multi-niche sites like article directories to extract link juice. Links from the former will add search engine value to your site.
• Make sure to be careful of linking yours to other sites. Checkout the search engine relevance of those sites providing external links to yours. Checkout if the content of those websites relates to yours. The increasing number of links from the websites that are not in keeping with yours from any perspective does not benefit.
• To make your website flow with link juice, build links to only those sites that will benefit the users of your site. Do not let the navigation menu of your site feature them frequently. Build a good internal linking architecture instead of developing an excess of external links.

Marketing

• Instead of having several blogs or sites to fetch traffic, concentrate your efforts into developing a single website. It is difficult to manage several sites or blogs and improve them simultaneously from SEO viewpoint. Marketing a single website as a single entity across the World Wide Web is an incomparable strategy to get the best of the site in search engines.
• Think about how to brand your site to make it stand out from the milling crowd. Think of buying a brandable domain to differentiate your site from the rest. Branding is of immense importance to help you build your online identity. Being owner of a recognized brand in a specific arena, you will find it easy to implement the marketing of your website.
• Think of the things that make the visitors keep coming back to your website. Devise a marketing plan and enrich it with innovative products or services to make people return to the site. Updating the site with fresh content on a regular basis is a good strategy to promote the site among the visitors.
• For business or e-commerce websites, it is important to place the physical address on the contact page of the sites. The address including the city, state, country names and zip codes is a complete physical address. It is beneficial for geo-targeting and useful for the visitors. A website with a well-defined address is easily marketable.

Is a Google SEO checklist your wish to have as guidance for the wellbeing of your website? The latest SEO checklist from Matt Cuts and other representatives from Google is based on the SEO Site Review conducted at Google I/O 2010 in Moscone Center, San Francisco, USA on May 19, 2010. The SEO checklist containing tips on how to analyze, review and optimize a website has resulted from a tech talk by the team of Google experts headed by Matt Cuts. The latest checklist is an out and out technical approach to the Google search engine optimization of websites. The content of the checklist is categorized into five important sections –

• Web design
• Onsite SEO
• Keyword research
• Link building
• Marketing

Web Design – The following tips on web design are technically related to the SEO factors of websites, handled by webmasters.

• Immediate visibility of the content to the visitors during the loading of a webpage is of immense importance. If the content retreats due to slow loading of the page, the visitor will look for next in the search result page. To improve the loading efficiency of your website, learn about the application of Google Page Speed.
• If WordPress is the CMS of your blog site, updating it to keep the WordPress related hacks at bay is critically important. Therefore, it is necessary to get a hang of WordPress security tips.
• While developing a new website, optimize the URL with the keywords found in the webpage titles. It is easy to set in case of WordPress by moving from Dashboard to Setting, Permalinks, Common Settings, Custom Structure and Postname.
• Comment moderation is an important piece of the webmaster’s work. It will let you approve only relevant comments related to the targeted keywords in order to enhance your site’s relevance in search engines. Otherwise, tons of spam comments with Viagra related content will mar the search engine relevance of the site.
• Check the potential exploits as well as vulnerabilities of your site before launching it to a production server. Point the site to a development server, using Google Skipfish. Chances to get the site hacked are thick, if you launch the site with its vulnerabilities unchecked to a production server.
• Avoid or limit the use of images with embedded text in the design of your website. Rather, use images with alt tags.
• To say about the issue of using whether dash or underscore in URLs, dash is Matt Cutts’ preference over underscore. According to him, the words of a URL with underscores in between are not regarded as a combined keyphrase by the search bots.
• Webpage content design is part of website design. In all sorts of media – print, electronic and online, information is presented in a top-to-bottom fashion. Make sure to put the most important items of webpage content at the top and the least important parts at the bottom. If a webpage does not fully load in the browser, the visitor can see the topmost content that is important.
• Build an internal linking structure throughout the content of the webpages for an increase in the user engagement with your site. Let every page feature important content related links to other pages of the site. It is a promising strategy to make visitors stay longer on your website. It is a user-friendly approach to designing webpages.
• Exact and proper navigation is a considerable technical issue of good website design. Make sure if a visitor clicks on a particular product link and the link takes the visitor to the exact product page. It is exclusively important in case of ecommerce website design. Let your customers navigate easily to the product pages of their choice.
• A search engine friendly website can be developed based on AJAX with the application of website development tools from Google web toolkit. You need not worry about search engine related issues while developing an AJAX based website.

Keep your eyes to the series of next blogs pertaining to keyword research, link building, website marketing and online SEO.