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Google keeps updating its tool kit and improving its webmaster tools to deliver the best. Google Webmaster Tools are the tools to diagnose and troubleshoot the technical problems of a website. The search giant has lately updated its webmaster tools for search engine optimization. This blog of mine is a focus on the new tools in the Google’s webmaster kit for SEO tasks.

The significant addition to the kit of webmaster tools for SEO, made by Google in the month of May 2010, consists of several new diagnostic tools. Using the latest diagnostic tools, the webmasters can improve the crawlability and search engine visibility of their websites in Google. The blog is a review on the new tools from the updated version of Google’s webmaster kit.

Change of Address Tool to Speed up the Website Transfer to a New Domain

Moving your website to a new domain is a technically painstaking task. It also affects the ranking and visibility of the website in Google’s search world. Changing the website domain means decline in the number of visitors and the figure of sales leads. Adding to the worse, the website loses the relevance of its indexed pages and the ranking of its key phrases.

301 redirecting a website to its new domain is the classical solution to this problem. It takes a couple of months or more to restore the site to its previous ranking reputation and traffic drive. But, the “Change of Address” tool in the latest version of Google Webmaster Tools quickens the website transfer to the new domain in a simple and smooth process. It helps get the webpages with new domain URLs indexed in Google. The following is the procedure to use this Google Webmaster tool –

• Set up the website with the new domain name
• Redirect the website from its old domain to the new domain using either 301 or the link rel= canonical tag
• Go from Google Webmaster to Change of Address
• Look for the new domain in the list under ‘Select a verified site’ and select it
• Click the submit button

Parameter Handling to Deal with Duplicate Content Issues

Google’s webmaster kit is equipped with several tools to do away with duplicate content issues. Using robots.txt or Meta non-index tag or 301 redirect is the classical way. the link rel= canonical tag as a solution to the problems regarding duplicate content is the last year addition to Google Webmaster Kit for SEO. It has helped those having a Blogger account without a 301 redirect.

“Parameter Handling” the latest tool to deal with duplicate content issues is what the updated version of Google Webmaster Toolkit features. It is good alternative to 301 redirection. It is helpful for those who cannot edit the page source in order to implement the link rel= canonical tag. The following is the procedure to use “Parameter Handling”-

• Identify the parameter causing duplicate content issue
• Log in to the Google Webmaster tools
• Go to “Sites” and click the website where you want to implement “Parameter handling”
• Move to “Site configuration”, then to “Settings” and “Parameter Handling”
• Make a click on “Adjust parameter settings”
• Enter the duplicate content causing parameter in the “Parameter” textbox
• Select “Ignore” button under “Action” and click Save.

Search Queries to Solve Keyword Rank Checking Problems

Knowing the ranking of the targeted key phrases for a site in a particular geographical location was a problem that SEO experts and webmasters used to face. Without relying on proxies, there was no any other way to check the ranking details. To check the ranking details of specific key phrases for a website in the UK, the user had to rely on a UK-based proxy and go to www.google.co.uk, if he or she is not in the UK. Moreover, the accuracy of the process is not 100%.

Google has added the latest feature to solve rank checking related problems to its webmaster tools under the section, “Search Queries”. The following is the procedure to check the ranking of SEO India, a keyword for www.eparadise-india.com in India using this functional feature –

• Log in to the Google Webmaster Tools
• Move from “Your site on the web” to “Search queries”
• Select India in the drop-down list of countries
• Expand the ‘+’ symbol located by the targeted keyword
• See the ranking details of the keyword SEO India and the ranking URL

Though a specific keyword ranks well in Google but it does not receive many click throughs nor drive organic traffic to the website. Such keywords are low performing in number of click throughs. “%Click Through = Total Clicks / Total Impressions” is the formula under the section, “Search Queries”, that will calculate the percentage of click throughs from Google. If the click through is not more than 1%, the webmasters need to check out the possible problems.

Now, use these latest features in the updated version of Google Webmaster Toolkit for SEO to get the best of your site in terms of ranking, visibility and traffic in Google.

The visual transformation of Google search result page is the latest buzz in the online world. It is Google’s response to the increasing richness and power of web search. The pickup in the look and feel of Google search result pages will surely develop into a major benefit for the Google users. After testing for many months, the search giant Google lifted off the veil over its new search result page looks. To say about the fruit of this effort, Google will experience more and more searches, clicks and views.

Now, whenever you conduct a search in Google, a left column with several functional features to enhance the user search experience appears along with the search result pages. Clicking ‘More’ on the left column reveals a bar of buttons – Images, Videos, Maps, News, Shopping, Books, Blog, Updates and Discussions. By clicking each or any of the buttons, you can gather information relevant to your search. These filters are meant to narrow down your search for a particular image or video or bog or update across the macro search world of Google.

With the latest evolution in Google’s search technology, Google search is more time efficient than before. What adds more to your search efficiency in Goggle is a range of various time options under ‘Anytime’. The time options include past 10 minutes, past hour, past 24 hours, past week, past month and past year using which you can easily search for the minutes, hours, days, weeks, months and years old updates and blogs on a particular topic. For more convenient search, you can use the option ‘custom range’. Clicking the custom range opens a calendar where you can select two particular dates to narrow down your search for particular information between the dates.

Each of the search filters in the left column comes with several options to specify the results on your search. For example, under ‘Image’, you can sort out the image of a thing by several image size options – medium, large, icon, larger than.., exactly… and image type options – face, photo, clip art, line drawing and image color options. The same is the case about a video search in Google. You can conduct a particular video search on the basis of any time options and different durations and quality options.

“Standard View” is worth consideration to make your Google search more precise and convenient. “Standard view’ is a range of options – ‘Related searches’, ‘Timeline’, and ‘Wonder wheel’. Clicking on ‘Related searches’ reveals a list of hyperlinked terms that Google finds related to the search made by you, at the top of the search result page. ‘Timeline’ is an option to get search results on your query in a series of years and months and dates. Different from the other two options under “Standard view”, ‘Wonder wheel’ take your search to the next level.

‘Wonder wheel’ leads your search phrase in the center of a wheel-like circle with links to various results on your search. The right hand side features a list of links rather than ads. Clicking any of the links emanating from the circle leads your search to multiple directions. The most interesting change in the Google search result page is a three-column format for search engine watchers.

Apart from the significant and search-friendly changes in the search result page, Google has also updated its look in terms of logo and color palette. It attributes a simple yet sophisticated and modern feel to the search giant. The new design streamlines the functionality of Google to pinpoint your search for anything under the sun. It is the latest evidence of Google’s tireless tempo to evolve continuously. It is meant for search efficiency and enhancement.

Let me know your feedback whether your search in today’s Google is better and easier than in Google of yesterday.

The growing popularity of Facebook has prompted Google to launch Social Search service. In the third week of March, this year Google received a defeating blow from Facebook in number of visits and views. Social Search is an outcome of Google’s innovative efforts to affirm its stand as the most visited platform against social networking sites like Facebook and MySpace. This Google service is an all-in-one key to explore the social media sites for updates from friends, fans and followers in online social circles.

Online identity, online reputation and online entity are the terms associated with social networking activity that has been made a part of SEO campaigns. The promotion of social media content is one of the SEO measures for the enhanced search engine relevance and reputation of websites. Google Social Search is a medium to generate visitors in a bulk for the social media content. It is not a mere launch from the Google labs but an advanced step of the search giant to help you keep up with the social networking activities of your friends.

Know how to Get the Best of Google Social Service to Gain Huge Notice in the Online Social World -

• To get your social media content noticed widely and access tweets, feeds, reviews, blogs, buzzes, diggs and social updates from your friends in the Google Social Search world, you need a Gmail account. You are required to form a social circle that will automatically incorporate the contacts from your Gmail chat list and groups like Friends, Family and Coworkers.
• You can widen the sphere of your online social circle by linking your Facebook, MySpace, Twitter, LinkedIn, Digg, FriendFeed, Yahoo! Buzz, Picasa and other social media accounts to your Google profile. Google will access all your social media contacts from your Google Profile and feature them as in its Social Search world.
• You can conduct search on a particular keyword or phrase related to your friends’ or your social media content, once you are logged into your Google account. Right keyword usage is similarly significant in Google Social Search as on the other search platforms of Google. The Social Search bot will pull information on the search keyword from your social media links and your friends’ social media profiles.
• The search result pages will feature the results on your search topic at the bottom. The Social Search results will highlight the social media content from those who are in your social circle, if it is found relevant to your keyword or search phrase. Providing personalized search experience is another objective of Google Social Search service.
• Get into the swing of online networking with more and more people. Keep your social media profiles active by updating the content at regular intervals. Let all sorts of your social media content go publicly visible and accessible in order to drive traffic from Google Social Search world to your social media profiles.

Google Social Search is a benefit for active bloggers, online social networkers and social media marketers from SEO perspectives. The wider your social network expands, the more it will be difficult to manage. The Social Search is Google’s voluntary service to help your keep track of all happenings in the circle of your social networks at one go.

In near future, Google Social Search will, no doubt, turn up with opportunities for SEO experts to devise strategies in order to promote one’s social media content to the top of social search result pages.

Blogger is a free blogging platform hosted as well as owned by Google, the search giant. This blog publishing software is all the rage with small bloggers including both students and corporate professionals. Blogger is updated with a new XML template to stand out from the competition with other free blog publishing platforms in the search engines. If you want to get the best of your blog in Google, make sure to optimize the latest XML template. It is a good SEO to be practiced by the Blogger users.

Determine the Type of Your Blog’s Template

What you need to do first of all, is to determine if your blog is sticking to the Classic template of following the new XML template. Swim out of the confusion prior to proceeding with the onsite SEO procedure to optimize your blogs published by Google Blogger. Here is the way to help you out –

• Log on to www.blogger.com and log into your account
• Access the dashboard containing your blogs
• Move to “Manage Blogs” and then the list of your blogs
• Check the criteria to find out which template your blog is using
• “Layout” verifies the use of the new Beta Blogger template
• “Template” confirms the use of Classic Blogger template

Tweaking the Title Tags of Your Blog Posts

The title tags of the blog posts are the first thing to tweak. You need to make sure that the title tags are unique and properly optimized with prominent keywords. The title tags featured by the default Blogger XML template are hardly SEO friendly. For example, your keyword is “ways to increase height” and one of your blog titles is “Top Seven Ways to Increase Height”. “Height Increase Blog” is your blog’s name. The title tag will appear like – “Height Increase: Top Seven Ways to Increase Height”. Title tags with the keyword placed at the end are less effective relevant than title tags with the keyword placed at the beginning. It is a vital on-page ranking factor.

Tweaking the Title Tag of Your Blog’s FrontPage

Similar is the true about the title tag of your blog’s front page. The front page title tag should be optimized with the keywords targeted for the front page. By default, the blog name is considered the front page title by the Blogger XML template, if it is not customized. Create a SEO friendly title for the front page to get the best SEO results. Using the default front page title is of no use.

Customizing the Titles of Your Blog Archives

The next important do is customizing the archive titles. Archive titles too are set by default, for example – Height Increase Blog: March 2010. This sort of naming convention demeans the significance of your blog’s name. Archive titles as simple as March 2010 | Archives are recommended. This naming convention is an index to two things – the month when the posts are published and visit to the blog archives. Here follows the step-by-step procedure to make the Blogger title tags set by default, SEO friendly –

Turn the Archives Unindexable but not Uncrawlable

The importance of archives as a guide is undeniable for they help readers navigate to the previous posts in the blog. Archives can be unindexable but should not be uncrawlable. If you make archives uncrawlable by blocking them with , it may impair the crawlability of the older posts in the long run. Navigating archives is the only way the Google bot can penetrate the old posts. Since the archives are blocked with the tag , the Google bot will not be able to crawl them. Using the code – is a recommended solution. The process to implement it with the new XML template is a series of steps following as –

• Log in to the Blogger account in Google
• Click on the “Layout” link of the blog of yours
• Click on “Edit HTML” and you will find a source code
• Go to the tag in the source code
• Paste the code below the tag

This tag makes the older posts in the archive pages crawlable for the Google bot on the one hand and does not let the archived pages go indexed in the search engine result pages on the other.

Website maintenance is a crucial issue. Analyzing the data about your website content is a bare bone of website maintenance. Keep a track of how the content of your website is being utilized by the visitors. Web analytics is a cutting-edge tool to gather and analyze the web content data. There is a host of Web analytics applications for the use of webmasters. Google Analytics, Crazy Egg, Alexa and Compete are a few big guns to mention. I took up the less trodden path to explore the lesser known but highly useful Web analytics tools. Here are a few free outstanding Web analytics options.

Piwik, an open-source Web analytics application has been developed using MySQL and PHP. It comes with a plugins system to facilitate utmost extensibility and customization. You can install all the plugins by going overboard or the plugins that you need in particular. You can create custom extensions of your own using the plugins system. This free application is only 1.9MB in measure.

FireStats is another simple and easy to use Web analytics application that is written in PHP and MySQL. It supports such content management platforms as Drupal, Joomla,WordPress and set-ups including C# sites. FireStats comes with an excellent API that is a great assistance for you to create custom applications and publishing components for your own use.

Snoop is an excellent desktop-based Web analytics application that is compatible with operating platforms like Mac OS X, Windows XP and Vista. The application works nicely on your system status bar. Whenever anything happens, it notifies you through audible alerts. Using the Name Tags, a highly useful Snoop feature you can tag your visitors to facilitate identification.

Yahoo! Web analytics is a good alternative to the leading Google Analytics. An enterprise level, web-based third party solutions, the application makes it easy for multi-user groups to access any web content data. It is inclusive enough to include tools like real-time data tracking, custom-designed reports and pretty graphs in order to stand up to the expectation of users.
BBClone is a simple, server-side Web analytics tool. You can monitor your data without relying on third-party services. A PHP-based server application, it lets you track the traffic to your website. It provides support for language localization in as many as 32 languages including English, German, Chinese and Japanese. It can easily be integrated with such publishing platforms as WordPress and Drupal.

Woopra is coded in Java. It consists of two parts – a desktop application to analyze data and a web service to check website statistics. Having a robust user interface and an innovative management system, this Web analytics application can run on several sites and domains. It offers a chat feature to help you gather non-numerical information.

JAWStats is another free server-based Web analytics tool. It is competent and compatible enough to run with the popular AWStats. It extends AWStats by improving the performance, the user interface and reducing the server resource usage.

4Q is known to perform analytics by letting you interact with actual users of your website content. Number crunching and numerical data are what this application deals with. It is a simple Web analytics tool meant to survey the numerical data of website content by supplementing it with the user feedback.

MochiBot is especially designed for analyzing the data about flash-based website content. Using this Web analytics tool, you can prevent content theft, identify the users sharing the content and check how many times the content has been viewed. The process to install MochiBot is a cakewalk.

Grape Web Statistics is an easy to use, open-source Web analytics application that is designed for web developers in particular. It has a simple and usable interface. It features an Extensions API with which you can extend as well as customize your installation. It is compatible with any PHP-based operating system.

There is no end to the efforts of SEO professionals to get the best of Google Buzz in order to make the most of promotional activities. Google Buzz possesses the potential of FriendFeed by accepting content with strength of more than 140 characters and retains the essence of social networking sites like Twitter and Facebook in marketing content. SEO pros can make much of this Gmail based social networking application to work for brand promotion in Google.

The launch of Google Buzz is preceded by the release of Google Profiles. Every Gmail account holder owns a Google profile. The introduction of Buzz has kicked the importance of this Google feature as a brand portal. You need to customize, manage and maintain your Google profile as a web platform for brand promotion. You can optimize your bio with keywords related to your brand for the “about me” section in the profile. You can enrich your profile by adding the URLs of your website, blog and social media accounts.

Benefits of Having Google Profiles for Brand Promotion

If you keep your buzzes on your brand public, they will get noticed on your Google profile. By googling your profile in Google search engine, the followers can access your buzzes. Make sure to optimize your buzzes with specific brand-related keywords for effective brand promotion. If your Google profile is in the cache of Google, the buzzes too will be indexed by the Google bot. Visitors to your Google profile will follow the links to your website and blog. Your Google profile is a hub of personal and professional information about you to share with your visitors and followers. In brief, it serves as a base of your personal brand identity.

Create Contacts and Network with Them

Create contacts and maintain a stable relationship with them to enhance your personal brand identity on Google Buzz. Opposite to your Twitter profile, your Buzz account is not open to all. Anyone can follow you on Twitter. In case of Buzz, you are to be followed only by contacts in your Gmail account. Widen the circle of your Google contacts by adding more contacts to your Gmail account. Sharing useful information through buzzes and leaving comments on the buzzes of your followers are among the utilities of Google Buzz for brand promotion.

Promote the Google Profile of Yours

The Google profile of yours displays a combo of your personal and professional information along with the URLs of your individual site, blog, YouTube channel, Facebook page and other social media profiles as well. It is better to promote your Google profile page instead of each individual social media profile. Promoting your Google profile with buzzes means promoting your personal brand identity.

Tips on Where to Promote the Google Profile

Optimize your email signature with the URL of your Google profile. If you write a guest post for some blog or article site, optimize the author’s bio with the URL of your Google profile. Put the link to your Google profile on your Twitter profile. Keep updating your Google status. Use the Google Profile URL while commenting on the blogs and articles of others. Let your business cards display your Google profile URL. Last but not the least, leave the URL of your Google profile in your social networking profiles.

Almost everyone gets into a tizzy over the launch of a new internet application and feels crazy about using it. Evidently Google Buzz, a new Gmail-integrated application is the focus of attention all around. Now, SEO personnel and bloggers are making efforts to utilize the potential of Google Buzz as a web traffic resource. Buzz can be integrated with not only social networks but also self-hosted WordPress blogs. I have come across a few Google Buzz plugins and add-ons that are useful for WordPress bloggers.

Google Buzz Buttons

Google Buzz buttons are nifty Buzz buttons integrate Buzz with a WordPress blog. These buttons get your blog posts displayed on your Buzz homepage through links from those posts to Google Reader that is connected with the Google Buzz account of yours. Adding the button “Buzz This” to each WordPress blog post is the application the Google Buzz Button plugin. Displaying the button at the top or bottom of the post content is after your choice. The dimension of the button in height and width is customizable.

WP Google Buzz

WP Google Buzz is another useful button plugin to ingrate Buzz with self-hosted WordPress blogs. Much akin to Google Buzz Button plugin, it packs in a few more options. You can customize the appearance of the button by increasing or decreasing its dimension. The icon of this Buzz plugin is available in a variety of styles. Choose a particular style in keeping your WordPress blog setup. You can add it to your posts manually.

WP Buzzer

WP Buzzer is the most recommended of Google Buzz Button plugins for the use of WordPress bloggers. The button’s style is almost similar to that of the Google Buzz Button. The options regarding where to set this plugin are in your hand. You can make the button shine on the homepage, pages, and posts or in the RSS feed. The plugin is available both in small and large versions.

Light Social

Light Social is one step ahead of the Google Buzz Button. It takes a different approach to integrate Buzz with self-hosted WordPress blogs. It inserts not only Google Buzz but also other social share links like Digg, Facebook, Reddit, Twitter and LinkedIn at the bottom of each WordPress blog post. Light Social is a good use to get your blogs noticed on various social media platforms.

Buzz in Your Sidebar

The Google Buzz plugin that lets the visitors to or the followers of your WordPress blog share the posts to their Google Buzz accounts is Buzz in Your Sidebar. The biggest advantage of using this plugin is that you can display your online social media activities collectively in one place. The Google Buzz ER a cool widget can make your public Buzzes visible on your WordPress blog. You can define the number of Buzz entries that you wish to display.

Get in haste to integrate Google Buzz with Your self-hosted WordPress blog using above-mentioned Buzz plugins and let visitors to buzz your posts in their Google Buzz accounts.

Google is always a few steps ahead of its rivals through innovations. A new release from the Google store is Google Buzz, a Gmail-integrated utility to boost social networking. A boon for social and business purposes, Google Buzz is accessible through Gmail. The use of this innovative Gmail tab is to share information, updates, links, photos and videos with your Gmail contacts. It automatically sets you up to follow those who you email and chat the most. Google Buzz is supposed to contend successfully with two social networking giants – Facebook and Twitter. Let us see how user-friendly this Google innovation is.

40 out of your Gmail and Gtalk contacts will be automatically added to the list of your friends in Google Buzz. You can see update or comment from anyone in your friend list in the inbox. The interface of each of your followers in Google Buzz features four options – view recent post, view people following him or her, view people he or she is following and block him or her. There is another option “follow back” clicking which you can follow the person who is following you.

Google Buzz allows you a choice to either make your buzzes go public or keep them private. Only your Buzz followers can view your private updates, photos and videos. It ensures your online privacy and protection. Your public updates will be visible on your Google Profile page. If your profile page has already been indexed in Google, your public buzzes too are indexable in Google search engine.

Google Buzz can keep you connected to Picasa, Flickr, Twitter, Google Chat and Google Reader. The pictures from your Flickr or Picasa album will be displayed in your Buzz profile. They will show full screen if clicked on their thumbnails. You can modify the pictures as you wish and set them by saving changes. YouTube videos too will go visible in your Buzz profile. A click on any of them will let it play online.

Adding to the wonders of Google Buzz is the display of tweets from your Twitter profile in the Buzz profile. It is a good platform for compact and concise group conversations as real-time updates and comments appear in the bar on the Buzz profile pages. Buzzing is more advantageous than tweeting since the character strength of a buzz is not limited as in case of tweets.

Google Buzz, the latest release from Google is a reason for smartphone users to rejoice. It will be available as a web application on smartphones, Apple iPhones and Android-backed devices. It is accessible from your smartphone on logging on to buzz.google.com through your mobile browser where as Android devices and iPhones are supporting it. Other mobile applications too will turn up with this Gmail social networking utility very soon.

There is anticipation in the world of internet marketers that Google Buzz will revolutionize the way internet marketing is done. Some opine that it can get success over email marketing. Hold your breath, my friends. I will turn up with focus on the implications of Google Buzz for online marketing in my next blog.

The target of a business website to make sales online may be one country or several countries or the whole world. The geographical extent of a website depends on the number of its hosting locations. “Geo-targeting” aspects like domain and hosting location influence the ranking of websites in Google. The more the “geo-targeting” aspects of a website are improved the more relevant the search results on the website are. The factors that are supposed to affect the “geo-targeting” aspects of websites in Google are the focus of my attempt on how to get the best of Google for website promotion.

The effect of using country-based top level domains or TDLs on the search engine ranking of websites is not negligible. The relevance of search results on a particular website varies with the effectiveness of country-based TLDs. If a searcher from the UK uses www.google.com to look for a website with the UK based domain, the website may rank 81. If a searcher uses www.google.uk to look for the website, it may rank at the 10th position. Search results on a website with a particular country-based TLD are highly relevant to searchers from the same country.

If a specific country is your target, use the country code in the domain name of your website. In the target location, the website will turn up with better Google search rankings. It is not advisable to use a country code TLD, if the reach of your website is up to several countries. Rather, it is better using a generic TLD like .com, .org, or .net that is not associated with any country code.

The relationship between the hosting location or server IP location of a website and its Google search rankings is another “geo-targeting” aspect. A website that is hosted in a specific country gets better rankings in the Google search engine of that country. Hosting the website in its target country is an easier method to get the website positioned in the first search result page of Google.

The registrant address of a website’s owner also matters to the SERP ranking of the website. It is applicable for business websites in particular. Your registrant location should be the country that is the target of your business website. Google takes into account the registrant address of a website to determine the search result relevance of the website in a specific country. So, get your address registered in the target country of your website.

Other “geo-targeting” factors than those mentioned above to put into application for the improved ranking, enhanced visibility of and increased traffic to websites in Google search engine -

• Regional listings in Yahoo directory are paid listings. SEO experts claim that websites benefit from the “geo-targeting” factors, if they are listed in the regional section.
• Regional listings in DMOZ are free listings. They are as beneficial as regional listings in Yahoo directory. Google considers DMOZ data in determining the ranking of websites.
• The language a website is written has a bearing on the search engine relevance and ranking of the website. That is why websites written in Russian language are largely visible in www.google.ru.
• Back links from UK-based websites help improve the ranking of a website in www.google.co.uk. The same is true about external links of a website.

With the launch of Google Caffeine, Google’s algorithmic changes are about to take the online global search market by storm. The relevancy of on-page factors like content, keyword, Meta tags, heading tags, links, queries and webpage architecture would be the focus of the new search engine in the coming new year, the age of Search 2.0. Google’s focus on the importance of off-page factors other than traditional modes of link building will add to the transformation of the global search market. Besides, site usability, site mobility and site loading time too will gain emphasis in the Caffeine-oriented search world of Google.

Google’s new search features including real time search, mobile search, social media search and personalized search will change the face of online search making a difference in the search engine result page ranking of websites. Evidently, search engine marketing will experience a pick up due to the introduction of social media and mobile search in 2010. Tweeting, microblogging, networking and bookmarking that are trends with website owners and bloggers to get noticed online have led to the concept of social media search.

In the Google Caffeine-driven search market of 2010, social media search would come alive as a promising search marketing tool to promote websites on social networking sites and get them noticed in the first result pages of search engines. What put social media search into effect is sharing of information in bulks on social media platforms. Apart from search engine result pages, social networking sites, social bookmarking sites and microblogging sites would be reliable sources of traffic for websites.

Google will take into account how users search for websites, how they share information online and how they interact with particular web pages. The search giant will measure the quality and quantity of traffic in terms of conversions, time on site, bounce rate, frequency of visits and diversity of traffic. As social media platforms generate traffic in tons all over the world, traffic from social media sites will be a boost to the ranking of websites in Google search result pages. Variables that would gain momentum in the algorithm of Google Caffeine are as follows-

• Content – originality, language, volume, density, relevance, keyword usage and optimization
• Domain – domain age, domain past records, domain registration length, domain extensions, keywords in the domain
• Architecture – URL structure, semantic structure, HTML structure, accessible navigation structure, correct coding
• Webpage – page age, page updates, page content, page loading time, page meta tags, page types
• Keyword placement – page titles, sub titles, alt tags, anchor text of outbound & internal links, body text, filenames, URLs and domain names
• Outbound links – quality & quantity of outbound links, links to bad neighborhoods, links to 404 and other error pages
• Back link profile – relevance and quality of sites as well as page linking in, link profile diversity
• Link profile – anchor text diversity, geographical diversity, topical diversity, different types and IP addresses of linking sites

There is no end to the anticipation about the radical changes in the online search world due to significant changes in Google’s algorithm with the launch of Google Caffeine early in 2010. I just made an attempt to highlight the possible changes in the global search market for the benefit of SEO professionals.