Eparadise-india blog

There is no doubt that whenever Google releases a new tool from its kit or implements a new search technology, does it for the benefit of not only its users but search engine optimizers as well. To measure the performance and boost the search engine ranking of your website, you need to monitor the SEO activity of your own as well as your competitors. Among the existing search engine optimization tools from Google store, Google Reader helps you do so. Google Reader offers mobile accessibility to its users.

Google Reader is a powerful SEO tool to make online periodical check on the websites of your choice. It will give you alerts when those sites are updated with new content. This Google tool is a great use for you to stay updated on the rival sites, instead of checking each of them individually. It also helps you respond to new content before the content grows old. Sharing information is another purpose that Google Reader caters to efficiently. This use is beneficial from business point of view.

Here is a brief on the potentials of Google Reader from SEO perspectives -

Link building is effective if you keep tracking the links that you have secured from multiple websites spending lots of time and labor. It is time consuming to monitor the in-linking pages in a manual process. You can get it done automatically by adding the pages to the Google Reader. With the feed creation tool of Google Reader, you can track the changes in those pages easily.

You may be searching for hub pages where multiple websites competing for space have been listed as well as linked to. The same links as those of your competitors may be of little advantage for you. However, these pages can often get you somewhat new links. Using Google Reader’s feed creation tool, it is easy to track the hub pages and your competitors’ link building activity there. You can come across new competitors on hub pages.

If you can identify your competitors, you can keep a watch on their SEO activity via Google Reader. You can create feeds to track changes in and receive updates from the most important pages of their websites. Whenever they add a new page to the sites, rewrite any page and update the sites with new blog posts, Google Reader will alert you via the feeds. As a result, you get to know how often the most important pages of the rival sites are updated. It helps you devise SEO strategies for your website accordingly to compete with them.

You have built relationship with a website owner and the owner has agreed to give you a link from his site. Tracking the site to check manually if the link to your site has been added to it or not burns up time. Google Reader’s feed creation tool does it for you and let you know when the link goes live. You can spend your valuable time doing other important things.

If you have a lot to share with the world, if you want to make the most of your writing accomplishment or if you need to build a fan base in order to overcome your lonenliness, blogging is the best do. A domain name and a hosting space are two essential requirements to do blogging in a professional way, but it costs some money. Having no experience in blogging or being a first-time blogger, if you are in doubt about the outcome of this investment, you can go for a free blogging service. Multiple free blogging service providers are there. Blogger, WordPress, LiveJournal, Multiply, MySpace and Friendster are a few to name. The problem is which one to choose. In this blog of mine, I aim at offering a solution to this problem. This piece of writing is a focus on the criteria for selecting the best of free blogging platforms.

• Choose the free blogging service that allows you to edit the HTML source code of the blog template. It is immensely important because without this feature, the blog cannot be monetized. The lack of this functional facility with any free blogging service makes it impossible to add AdSense code or use other monetization methods. Moreover, the number of features to optimize the blog is limited with the blogging service that disallows editing the template source code.
• Choose the free blogging service that transfers the link juice of blogs to their new domains. You may transfer the blog content to a new domain from a free blogging platform in future. If the link juice is not transferable from from the free blogging platform, you will suffer a fall in the number of visitors to the new domain and in the search engine ranking of your blog. It means no use of your time and labor that go behind building a fan base for the blog.
• Choose the free blogging service that allows you to monetize your blog. If you take up blogging as a means of making money, monetization of the blog is a must need. The free blogging platform that does not support Google AdSense codes or affiliate links on blogs will not serve your purpose of blogging. No matter, how greater is your blog post content, it will be of no use to help you make money.
• Choose the free blogging service that allows you to modify the look of your blog. You can change the theme and design of your blog on the free blogging platform with this feature, some days or months after you have started blogging. You may need to optimize the blog with a more search engine friendly design at times. What is the benefit of using the blogging platform that lacks this feature?
• Choose the free blogging service provider that does not crowd the users’ blogs with third party links or advertisement banners. A clean blog page looks better and professional. Check if the blogging service provider makes use of your blog for its own benefit or not.
• Choose the free blogging service that provides anti-spam protection and helps you maintain your privacy. It is very important to have anti-spam protection for the search engine ranking and relevance of your blog. Make the free blogging platform that does provide protection against spam comments, your choice.

Make sure to choose a free blogging service on consideration of these criteria. Let me know what you have selected to do blogging.

No end to the wonders coming out of Google’s magic stick! Google TV is a mightier attempt than Google Caffeine, made by the supreme search giant to combine surfing Internet, watching television, browsing websites and listening to music in a single pack. Built on the Android platform, Google TV requires the users to use Chrome OS for browing the web and running applications.

Each and every new release from the Google factory raises a storm in the SEO world. How to use this platform to promote websites, particularly those relating to business is a concern with the SEO masters across the globe. The first thing to take note of is that websites need to be in sync with the Google TV from such perspectives as text, image, color and navigation. Speculations are that bigger text, crisp images, suitable color choice and easier navigation are the must-have ingredients for websites to be optimized for Google TV.

Tips on Optimizing Website Content for Google TV

Sites for Google TV need to have a more user-friendly interface. It should be simple in design and content, with lots of readability on the TV screen. The strength of each paragraph should not exceed a limit of 90 words. Each paragraph should consist of small sentences as a single glimpse is enough to read them. Each sentence should not be shorter than three and longer than twelve words. The space between lines and paragraphs should be more than the standard version . The font should be from the Droid Serif and Droid Sans family as only they are supported by Google TV.

Tips on Designing Website Navigation for Google TV

How to design user-friendly websites for Google TV is a consideration for web designers when the question is navigation. Sites for Google TV should be much easier in navigation than those for computers. The onscreen actions should be limited in number. The navigation menu should display all key features. There must be an easy way to return to the previous page. Some direct way to navigate visible and actionable items on the screen should be there. As the users of Google TV will prefer to navigate using a directional pad rather than the QWERTTY keyboard, the navigation process should be designed direction wise – left-right, up-down and center.

Importance of Video Sitemaps for Websites on Google TV

Optimizing web-based video content to be discoverable and visible on Google TV is being given importance. In the words of Matt Cutts who is the chief engineer of this Google project, “If you make video, you are a site owner or a publisher, please start exploring video sitemaps”. With the growing popularity of video content, video sitemaps are optimizable and indexable on Google TV.

Importance of Google TV Ads for Online Marketing

Google TV serves also as a platform for online marketing. Through TV commercials, Internet marketing campaigns can be accomplished easily. Google TV supports various tools and applications to drive traffic to web-based business ads. Video advertising is another useful method to focus eyeballs from all around on websites. Google TV ads will help reach more and more new customers. Keyword analysis and selection is of no less importance for Google TV geo-targeted ads.

Do people need to have their sites rebuilt and redesigned in the Google TV friendly version to get their content easily viewable on Google TV? Let’s wait for sometime to get an answer to this question.

Google is Aladin’s Chirag. What can be pithier and punchier than this definition to focus on the wonders that Google keeps releasing from its magic box. The search giant is always up with innovations to keep the spirit of its users alive. To help the users get at what they look for in the online search world and drive the visitors to their destinations in no time has been a concern with Google. Google Instant, a new feature for search enhancement, has resulted from this concern.

Google’s purpose of having developed this search-friendly feature is multidimensional. As per Matt Cutts’ view on Google Instant, it is aimed at crawling the web world faster, better and deeper. It is a boost to the search engine’s indexing size and speed. Pushing the limits of Google use, it shrinks the web world on the basis of a particular search phrase to make online search concise and efficient.

Benefits of Using Google Instant

Google Instant is so fast that it begins to show search results the moment you start typing a search key phrase in the search box. Before this search enhancement, you had to put a complete search term and hit the button ‘Google Search’ to get at the relevant result pages. Now, with Google Instant results appear keeping pace with your typing a search keyword. It helps you see whether the search phrase you are using is useful or not.

Google Instant does not disappoint you even if your search phrase is incomplete and unsuitable. Before you finish typing a search phrase or query, Google Instant makes predictions related to it in grey text in the search box itself. If you get from the predictions what you need, you need not complete typing. The search results on your query are more specific and relevant. Thus, it reduces the time that a user usually spends on online search.

The moment you go online, time begins to count. It takes you several seconds to type a search query accurately, while Google turns up with search results in a split of a second. With Google Instant, search has become not only faster but also predictive and specific. This innovative approach to Google search is the key to getting the right content in less time than before.

Is Google Instant a Threat to SEO

Many are under the assumption that as Google Instant has made online search for something specific and easier, it may pose a threat to SEO. SEO is all about how to put one’s website, webpage, blog or content apart from the crowd in the online search world. However, the assumption is absolutely wrong. By specific search results, it does not mean that one’s site will be visible among the top ten.

The competition among websites in particular categories for huge visibility and noticeable position may get loose. According to Matt Cutts, Google Instant will inevitably introduce some changes in the existing search engine optimization process. Evidently, the SEO field needs to roll with the punches for everything changes and goes with the time rolling on to survive as well as thrive. There is no denying to the fact that Google Instant is likely to reduce the effort and labor that SEO guys put in to promote a website on Google’s search result pages.

Let’s wait and see what the picture of online search with Google Instant is going to show.

The latest SEO checklist from Matt Cutts and other prominent representatives of Google puts accent on onsite optimization of websites as well. This is the third blog in the series focusing on the critical parts of the session held by Matt Cutts.

• Make sure to stuff the pages of your website with text-based content that is visible to and indexable by the Google bot. it is one of the basics to check whether the webpage text is indexable or not. The best way is using a text browser like Lynx in order to diagnose the crawling-related issues.
• Adding substantial text to the webpage content is an onsite optimization factor. The lack of substantiality in the website content is a major negative onsite issue. Adding text to the content of a website that is full of flash images and videos is a difficulty. Let the site feature user comments and reviews so that when the visitors post comments implemented on the important pages, the site will gain value in search engines.

Two probable problems associated with this onsite SEO factor are as follows –

It is difficult to draw user comments for a newly launched website. A lesser known website does not receive substantial traffic. Other than search engines, there are several social networking media like LinkedIn, Facebook, Twitter, Stumble Upon to trap traffic for the site.

Potential user comments add value to the site in search engines. The only disadvantage of this solution for websites with little text-based content is that it puts the site at risk of receiving spam. Comment moderation is what lets you distinguish between quality comments and spam comments.

• Make a base of the services that you offer to formulate the title of your website. Using the domain name in place of the website title mars the onsite relevance of the website. The title should be descriptive and accurate, substantial and potential.
• Register an account in Google Webmaster Tools for your website. It will let you know if the site is hacked. This application is useful particularly for malware detection. Google Webmaster Tools offer several hacking and hosting malware detection tools.
• Avoid publishing syndicated content on the website. It is only original content that puts value to the site and ranks high in search engines. Put accent on publishing fresh and genuine content. High quality content can make mincemeat of search engine marketing. Original content can be the brand face of your site in search engines.
• A good hosting plan is one of the keys to onsite optimization of websites. If the bandwidth limit of your site is exceeded, it can cause the site to crash. As a result, the site will not load and the visitors cannot view it. It is not possible to get conversions without views.
• To generate snippets of a site in its search results, whether a Meta description is used or not does not matter. Make sure, the snippets featured in Google search result pages are in relevance to the search phrases. Learn how to improve the snippets to increase click through rate in the search results on your website.
• If the scroll box technique is implemented at the bottom of the home page of your site, don’t let text on the page go hidden. Make the text viewable and readable easily.
• Non-optimized URLs are not much search engine friendly. These URLs are not a great cause to worry about, if your website has lots of original content and is stable. There is no need to rewrite the URLs, if they are indexed and fetching traffic. Rewritten URLs may take months to be indexed. However, you must not ignore the duplicate content URLs.
• Do not use the same set of keywords to optimize the home page as well as the internal pages of your site. It may lead to canonical problems and thereby affecting the ranking. In this case, the conversion rate will be poor.
• Shortened URLs are getting popular with Twitter and other microblogging sites. According to Matt Cutts, shortening URLs is good if it passes 301 redirect.

The focus on ‘keyword research’, ‘link building’ and ‘marketing’ for website optimization in Google is a highlight of the latest SEO checklist from Matt Cutts. Here is an illustration on these sections of the SEO checklist -

Keyword Research

• Make a list of the search keywords or key phrases that most of the users are likely to use while searching for your content or product or service or website. Choose the most and the least competitive of the keywords to optimize your web content. Google itself recommends potential keywords for a particular content. Adwords.google.com/select/KeywordToolExternal is a free tool from Google’s kit for webmasters to conduct keyword research at ease.
• Do not stuff a blog with too much information. For better search results, choose a blog topic related to a well-defined niche. Pick up keywords from that specific niche to optimize the blog content. Log in to the Google Webmaster tools account of yours and then, go to the dashboard of your site. Click “Keywords” under “Your site on the web”. The keywords reflecting the content of your website will be shown in a list, prepared by Google.
• Website owners are involved in neck and neck competition to get high search volume in Google for their websites. The only source of web traffic is not Google. There are other such traffic sources as Facebook, Twitter, Google map listings, MySpace, LinkedIn etc. than Google. It is easy and fun to promote your website on social networking platforms on the basis of a difficult keyword that is hard to get ranked number one in Google.
• Analyze Google Webmaster Tools report on your website and checkout the keywords or phrases that the site appears in Google search result pages. Instead of focusing on the promotion of a single keyword, categorize the web content into multiple sections and choose keywords belonging to those sections in order to get better long tail results on search for your website. A website promoted on the basis of more than one or two keywords draws more and more organic traffic.

Link Building

• According to Matt Cutts, the sites with huge traffic base and from a specific niche are the sites to get links from. Websites belonging to a specific niche are symbols of authority. Single niche websites are better than multi-niche sites like article directories to extract link juice. Links from the former will add search engine value to your site.
• Make sure to be careful of linking yours to other sites. Checkout the search engine relevance of those sites providing external links to yours. Checkout if the content of those websites relates to yours. The increasing number of links from the websites that are not in keeping with yours from any perspective does not benefit.
• To make your website flow with link juice, build links to only those sites that will benefit the users of your site. Do not let the navigation menu of your site feature them frequently. Build a good internal linking architecture instead of developing an excess of external links.

Marketing

• Instead of having several blogs or sites to fetch traffic, concentrate your efforts into developing a single website. It is difficult to manage several sites or blogs and improve them simultaneously from SEO viewpoint. Marketing a single website as a single entity across the World Wide Web is an incomparable strategy to get the best of the site in search engines.
• Think about how to brand your site to make it stand out from the milling crowd. Think of buying a brandable domain to differentiate your site from the rest. Branding is of immense importance to help you build your online identity. Being owner of a recognized brand in a specific arena, you will find it easy to implement the marketing of your website.
• Think of the things that make the visitors keep coming back to your website. Devise a marketing plan and enrich it with innovative products or services to make people return to the site. Updating the site with fresh content on a regular basis is a good strategy to promote the site among the visitors.
• For business or e-commerce websites, it is important to place the physical address on the contact page of the sites. The address including the city, state, country names and zip codes is a complete physical address. It is beneficial for geo-targeting and useful for the visitors. A website with a well-defined address is easily marketable.

Is a Google SEO checklist your wish to have as guidance for the wellbeing of your website? The latest SEO checklist from Matt Cuts and other representatives from Google is based on the SEO Site Review conducted at Google I/O 2010 in Moscone Center, San Francisco, USA on May 19, 2010. The SEO checklist containing tips on how to analyze, review and optimize a website has resulted from a tech talk by the team of Google experts headed by Matt Cuts. The latest checklist is an out and out technical approach to the Google search engine optimization of websites. The content of the checklist is categorized into five important sections –

• Web design
• Onsite SEO
• Keyword research
• Link building
• Marketing

Web Design – The following tips on web design are technically related to the SEO factors of websites, handled by webmasters.

• Immediate visibility of the content to the visitors during the loading of a webpage is of immense importance. If the content retreats due to slow loading of the page, the visitor will look for next in the search result page. To improve the loading efficiency of your website, learn about the application of Google Page Speed.
• If WordPress is the CMS of your blog site, updating it to keep the WordPress related hacks at bay is critically important. Therefore, it is necessary to get a hang of WordPress security tips.
• While developing a new website, optimize the URL with the keywords found in the webpage titles. It is easy to set in case of WordPress by moving from Dashboard to Setting, Permalinks, Common Settings, Custom Structure and Postname.
• Comment moderation is an important piece of the webmaster’s work. It will let you approve only relevant comments related to the targeted keywords in order to enhance your site’s relevance in search engines. Otherwise, tons of spam comments with Viagra related content will mar the search engine relevance of the site.
• Check the potential exploits as well as vulnerabilities of your site before launching it to a production server. Point the site to a development server, using Google Skipfish. Chances to get the site hacked are thick, if you launch the site with its vulnerabilities unchecked to a production server.
• Avoid or limit the use of images with embedded text in the design of your website. Rather, use images with alt tags.
• To say about the issue of using whether dash or underscore in URLs, dash is Matt Cutts’ preference over underscore. According to him, the words of a URL with underscores in between are not regarded as a combined keyphrase by the search bots.
• Webpage content design is part of website design. In all sorts of media – print, electronic and online, information is presented in a top-to-bottom fashion. Make sure to put the most important items of webpage content at the top and the least important parts at the bottom. If a webpage does not fully load in the browser, the visitor can see the topmost content that is important.
• Build an internal linking structure throughout the content of the webpages for an increase in the user engagement with your site. Let every page feature important content related links to other pages of the site. It is a promising strategy to make visitors stay longer on your website. It is a user-friendly approach to designing webpages.
• Exact and proper navigation is a considerable technical issue of good website design. Make sure if a visitor clicks on a particular product link and the link takes the visitor to the exact product page. It is exclusively important in case of ecommerce website design. Let your customers navigate easily to the product pages of their choice.
• A search engine friendly website can be developed based on AJAX with the application of website development tools from Google web toolkit. You need not worry about search engine related issues while developing an AJAX based website.

Keep your eyes to the series of next blogs pertaining to keyword research, link building, website marketing and online SEO.

Google keeps updating its tool kit and improving its webmaster tools to deliver the best. Google Webmaster Tools are the tools to diagnose and troubleshoot the technical problems of a website. The search giant has lately updated its webmaster tools for search engine optimization. This blog of mine is a focus on the new tools in the Google’s webmaster kit for SEO tasks.

The significant addition to the kit of webmaster tools for SEO, made by Google in the month of May 2010, consists of several new diagnostic tools. Using the latest diagnostic tools, the webmasters can improve the crawlability and search engine visibility of their websites in Google. The blog is a review on the new tools from the updated version of Google’s webmaster kit.

Change of Address Tool to Speed up the Website Transfer to a New Domain

Moving your website to a new domain is a technically painstaking task. It also affects the ranking and visibility of the website in Google’s search world. Changing the website domain means decline in the number of visitors and the figure of sales leads. Adding to the worse, the website loses the relevance of its indexed pages and the ranking of its key phrases.

301 redirecting a website to its new domain is the classical solution to this problem. It takes a couple of months or more to restore the site to its previous ranking reputation and traffic drive. But, the “Change of Address” tool in the latest version of Google Webmaster Tools quickens the website transfer to the new domain in a simple and smooth process. It helps get the webpages with new domain URLs indexed in Google. The following is the procedure to use this Google Webmaster tool –

• Set up the website with the new domain name
• Redirect the website from its old domain to the new domain using either 301 or the link rel= canonical tag
• Go from Google Webmaster to Change of Address
• Look for the new domain in the list under ‘Select a verified site’ and select it
• Click the submit button

Parameter Handling to Deal with Duplicate Content Issues

Google’s webmaster kit is equipped with several tools to do away with duplicate content issues. Using robots.txt or Meta non-index tag or 301 redirect is the classical way. the link rel= canonical tag as a solution to the problems regarding duplicate content is the last year addition to Google Webmaster Kit for SEO. It has helped those having a Blogger account without a 301 redirect.

“Parameter Handling” the latest tool to deal with duplicate content issues is what the updated version of Google Webmaster Toolkit features. It is good alternative to 301 redirection. It is helpful for those who cannot edit the page source in order to implement the link rel= canonical tag. The following is the procedure to use “Parameter Handling”-

• Identify the parameter causing duplicate content issue
• Log in to the Google Webmaster tools
• Go to “Sites” and click the website where you want to implement “Parameter handling”
• Move to “Site configuration”, then to “Settings” and “Parameter Handling”
• Make a click on “Adjust parameter settings”
• Enter the duplicate content causing parameter in the “Parameter” textbox
• Select “Ignore” button under “Action” and click Save.

Search Queries to Solve Keyword Rank Checking Problems

Knowing the ranking of the targeted key phrases for a site in a particular geographical location was a problem that SEO experts and webmasters used to face. Without relying on proxies, there was no any other way to check the ranking details. To check the ranking details of specific key phrases for a website in the UK, the user had to rely on a UK-based proxy and go to www.google.co.uk, if he or she is not in the UK. Moreover, the accuracy of the process is not 100%.

Google has added the latest feature to solve rank checking related problems to its webmaster tools under the section, “Search Queries”. The following is the procedure to check the ranking of SEO India, a keyword for www.eparadise-india.com in India using this functional feature –

• Log in to the Google Webmaster Tools
• Move from “Your site on the web” to “Search queries”
• Select India in the drop-down list of countries
• Expand the ‘+’ symbol located by the targeted keyword
• See the ranking details of the keyword SEO India and the ranking URL

Though a specific keyword ranks well in Google but it does not receive many click throughs nor drive organic traffic to the website. Such keywords are low performing in number of click throughs. “%Click Through = Total Clicks / Total Impressions” is the formula under the section, “Search Queries”, that will calculate the percentage of click throughs from Google. If the click through is not more than 1%, the webmasters need to check out the possible problems.

Now, use these latest features in the updated version of Google Webmaster Toolkit for SEO to get the best of your site in terms of ranking, visibility and traffic in Google.

A sudden nosedive in the search engine ranking of and organic traffic to a website is a troubling concern with the site owner. The strength of web traffic to a site depends on the SERP ranking of the site. Ranking and traffic, two most essential building blocks of a site’s success are directly proportional to each other. These are the pillars providing support for the search engine strength of website that sell products or offer services. There are several factors related to the design, content, navigation and internal linking structure of a website, that are responsible for fluctuations in the search engine ranking, visibility and relevance of the site.

Website Redesign

Frequent significant changes to the design of a site wreck havoc with the site’s visibility in the online search world. Updating the site’s visual look with the application of innovative webdesign techniques is good to stay ahead in the market that is red in tooth and claw. But wide disparity between the site’s design that search engine spiders have copied and the site’s design with major changes is the bane of the site’s visibility in the search engine result pages. Consult a SEO before having your site redesigned. Have the site edesigned in search engine friendly ways.

Changes in Content Management System

Alongside new website design, changes in the content management system of a site lead search engine spiders to confusion about the identity of the site. Content management systems too are on the way to evolution in function. Adapting the site to the innovation of its CMS can bring down the site’s SERP ranking. A change in the content management system means a change in the templates, URLs and navigation structure of the site’s pages. Search engine bots will have to crawl and index the site again. And, it takes time. Executing the CMS related changes in the site in a search engine friendly manner is a method to keep the site’s ranking intact.

Inbound Link Loss

In SEO, content is king while links are queen. Though, search engine bots crawl the content of a website. They take an account of the site’s link popularity when it comes to ranking the site in search result pages. Changes in the CMS of a site are reasons for the site’s link loss. Being unaware of the changes in the site’s CMS, other sites will link to the old URL of your site and search engines will view it as a loss of links. Many other factors are responsible for the loss of links. A significant link loss axes down the search engine ranking of the site. Many SEO methods are there to build organic inbound links in order to drive traffic to the site and signal the search engines to rank the site’s pages.

Content Duplicity

Duplicate content with different URLs to update a site confuses the search engine spiders. Sites offering product or service information are likely to get involved in duplicate content issues. Printer friendly webpage versions and content copy from one site to the other are causes for content duplicity. Search engines do not feature multiple webpages with the same content in their result pages. The search engine relevance of a site drops down if the site is found to have duplicate content. A SEO pro can help you manage duplicate content issues of your site. There are ways to check duplicity of the content.

A SEO pro is also a SEO doctor to fix the search engine ranking and visibility problems that a site suffers from due to the changes in its design, content, CMS and link architecture. The service of SEO experts is continuous support for the search engine position and reputation of sites.

The global SEO industry is thriving on the rising number of websites and the increasing demand of their owners for the reputable ranking of their sites in search engines. Wishing to carve a niche in this industry, many individuals are getting trained in the art of search engine optimization as well as the use of SEO tools and technologies. Link building is a most important SEO activity for website promotion. So, I have attempted to turn up with a tutorial on link-building practices for the benefit of SEO novices.

A reciprocal link refers to a mutual link shared between two websites of almost similar essence. Having mutual traffic for the websites is the purpose of building reciprocal links. A website owner needs to submit is website to the reciprocal link exchange directories. It ensures him good SERP ranking in search engines.

Three way linking is a special sort of non-reciprocal linking. The go at building three way links is a SEO method to create natural links that are highly relevant in the eyes of the search engine spiders. Therefore, the value of three way links is higher than that of general reciprocal links.

Two way linking is better known as link exchange, an alternative to the above-mentioned link building processes. This SEO is practiced on the community-based forums where the registered members exchange links to their webpage content. Usually, the sites listed under the same category participate in this SEO activity.

One way linking is another link-building method used by webmasters to boost the link popularity of websites. It is in fact a hyperlink pointing to a website having no link back from the website. Also known as inbound or incoming link, it is a one-dimensional way of website linking. the search engines consider one way links more natural.

Multi way linking is a hardcore SEO technique implemented for website promotion in search engines. Multi-way links are one-way non-reciprocal links from three or more than three sites. the latest algorithm of the leading search giants pays less value to the sites having a large number of reciprocated links but more value to the sites having a high percentage of incoming one-way or non-reciprocated links.

Incestuous linking is a search engine optimization trick adopted by webmasters to promote websites. Owing to the domination of Google and its PageRank technology, the websites having high strength of inbound links from the high-ranked sites with quality content deemed more important. Social media sites are a good source of inbound links.

Overlinking refers to too many of hyperlinks in the content of a webpage. A word of a phrase consisting of a few words in a sentence is rendered as a link. A single term is linked repeatedly in the same page. To make the meaning of certain words clear, they are linked with the underlying little information.

Link doping is the practice of creating a large number of hyperlinks on a website to get reciprocal links in exchange from the website. A person practicing link doping, hyperlinks to a site that he has not visited, in order to get a place on the blogroll of the site so as to inflate the popularity of his own site. The algorithm of search engines depends on the strength of hyperlinks to a site in order to determine the site’s influence.

A FFA or free for all link page refers to a webpage that webmasters set up to push up the search engine position of websites. Using a software application, they place a link to a particular site on many FFA sites in expectation that the inbound links from the FFA sites will add to the ranking of the site in the search engine result pages. However, this way of website linking is not in good favor of the SEO experts.

In the category of link-building practices, link baiting is aimed at enhancing the quantity and quality of links to a particular website. Described as “interesting enough to catch people’s attention” by Matt Cutts, link bait is a content based feature to persuade visitors to place links to a site from their websites. It is an extremely powerful means of link marketing. Only quality content deserves to be the medium of link baiting to trap social media traffic.