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Psychology is the buzzword in the marketing field. It has become a vehicle for marketing campaign development and execution. Be it print media marketing, digital media marketing, internet marketing or social media marketing, product promotion and brand awareness campaigns are designed taking the psychology of target consumers into account. That is why; the concepts like consumer behavioral psychology and social media psychology have come into play.

It is the content, verbal or nonverbal, of a promotional campaign that people react to. The copy for raising brand awareness across social media platforms should be written keeping in view the psychological perspective of online social butterflies. A piece of well-formatted, relevant and clearly written social media content is not strong enough to overwhelm the people. It should be coupled with logical data and emotional elements as well to appeal to the intelligence and emotion of target online consumers.

It is a string of words that builds communication between two people. Each of the words for a social media advertising copy should be picked up with care. Words that arrest the attention, pique the interest, kindle the desire of people and make them spring into action. It is possible only if the psychology of social media users is studied. Content with a personal feel is a strong social media marketing tool. For example,

• We offer an exclusive range of gift items for you (ineffective)

• We offer an exclusive range of gift items to suit your exclusive choice (effective)

Acknowledgement & Appreciation

Everyone loves to be acknowledged and appreciated. You have developed a business page or brand page on Facebook. The page itself is a community of your fans and followers. Update the page with inviting copies to elicit response from the fans and call them to participate. Acknowledge their participation and appreciate their contribution.

For example, you have posted on the page, “We are a NGO working for the neglected and deprived weaker sections of society. We are requesting you to cooperate with us.” If someone comments on your post or posts a link in the comment bar, make sure to acknowledge the person and appreciate his participation by liking his comment. This practice will influence their psychology and make them feel being part of your Facebook page.

Paying Attention to Social Media Users

When you visit a store, you seek the storekeeper’s attention to your need. The same is true about social media. Make sure to pay attention to the fans in your business or brand profile page on Facebook. Being the page owner, you need to be active and communicative. Your indifference to the social media fans and friends will get you nothing. Post a message as short as a tweet in the walls of your fans or friends’ Facebook profiles.

From a marketing viewpoint, being communicative and responsive helps one get into the psychology of target consumers and strike an engaging conversation with them on social media. With the number of activities increasing, people’s memory is becoming weak. Therefore, constant interaction with the members of your social media communities is a must.

Assurance and Approval

People want to get assured and their ideas or plans approved of by those who they interact with. Similar is the case with social media users. Approval and assurance are essential parts of interaction with the target consumers on social media too. If your Facebook friends and fans are going to do something noble and constructive, give your approval and assurance to them. It is a social media trick to drive their psychology towards fulfilling your own purpose.

Keep in touch with the members of your social media communities. Highlight in the notes, discussions and wall posts the names of those who show interest in your product or brand. It will make them feel important and valued. It will help your relationship with the social media friends who can prove to be potential customers for your product or brand. Make your social media advertising or marketing campaign a success by developing it from a psychological perspective.

Enough of SEO! All my previous posts are related to SEO in direct or indirect ways. I have written a lot about the application of social networking sites like Twitter, Facebook in search engine optimization and social media marketing. This time, my focus is on the use of Twitter in education. Twitter is a technology tool of online education for modern day learners to connect with other students and teachers around the globe. Data gathering, communication with experts and information exchange are the ends of Twitter activity.

Global Connections –You can make connections across geographical boundaries on Twitter. Follow Twitter users who are from different geographical locations of the world and different academic backgrounds. It will attribute a global dimension to your Twitter profile.

Information Exchange – Twitter is a platform for international information exchange programs. Have online discussions and exchange information with your intercontinental connections on Twitter, once they start following you. Get to know about the culture, tradition and atmosphere of their cities.

Creative Boost – A tweet is a string of 140 characters. You should have a creative bent of mind to sum up a piece of information within a limit of 140 characters. It delivers a creative boost to the writer in you. It will help you utilize your creative potential to write pithy and punchy taglines or concise ad copies in the advertising industry.

Make an Online Survey – Students can conduct a survey on any current affair, historical event or scientific issue among their Twitter followers using Twitter Poll at twtpoll.com. Once the data is collected from the survey, you can analyze the data, draw graphs and develop data tables to build a picture of the survey topic.

Improve Vocabulary – Select a word and tweet it among your Twitter followers requesting them for synonyms, antonyms and homonyms of the word. Gather all responses and enrich your vocabulary. It helps you keep in touch with the network. Isn’t it a wise use of the social network?

Communicate with Experts – Build a network of experts or professionals on Twitter from different walks of life. Develop questions of 140 characters and tweet the questions to them, if you are doing a project on some issue. Response from the experts in your network will add value to the project.

Share with the Network – The give-and-take policy applies on Twitter too. Share your disciplinary topics on English, Math, Science, History and others with the network of other students via tweets. It will keep you followed by them on Twitter.

Thus, the application of Twitter goes beyond social peripheries to online teaching and learning. So, parents should not have any reasons to prevent their children from using the social networking site. The use of such online learning tools as Twitter is a breath of fresh air to the students who at times get bored with reading books.

The following are the principal objectives of one’s online activity, be it social networking, forum participation or blogging -

• Get noticed
• Build a following
• Generate traffic
• Promote website
• Make profits

Facebook is not only a social networking site to build contacts but also an online business platform to build a business. Facebook itself is a kit of cutting-edged tools using which you can fulfill the above-mentioned objectives of social and business networking. Facebook is a colossal avenue of marketing where to make a go of your venture, you should give priority to building quality relationships that in turn, will help generate traffic and promote your website. Here are the best ways to get a max of Facebook for your benefit:

Use Profile Page for Maximum Exposure

Make use of your Facebook profile page for maximum exposure. The profile page features key places where you can post the link to your website or blog. The space just below your Facebook profile picture is ideal to display a brief bio about you as it draws attention of the visitors at their very first glance on the profile picture. Include the website or blog URL in the bio. An ‘Information’ section is there just above the box ‘Friends’. Make sure adding your website or blog to this section.

Go Slow while Adding Friends

It is nice to build a huge following on Facebook. More friends on Facebook means more traffic and views. It is a policy of many Facebook users. It does not work to benefit you unless you build a quality relationship with your Facebook friends. Adding 5-8 friends a day is better than making friends with 30-50 individuals per day. Find your similarities with new five friends and find your interests in common with theirs to build a bond with them. Interact with them in such a way so as to make them feel connected to you. As a result, they will keep visiting your website or blog and share your posts with their friends.

Share Something of Quality through Wall Posts

Take steps ahead to connect with your Facebook friends through such means of interaction as wall post. A great way to introduce yourself to them or elicit response from them is posting walls on their profiles. The content of wall posts should be sensitive and substantial. It must not be an inane remark or a hollow compliment. Share something of quality with them through wall posts. If your wall post on the profile of any of your Facebook friends fetches the attention of his or her friends, they would like to befriend you.

Make Tricky & Catchy Updates

Updating your profile page is vital to make your Facebook friends feel your presence. Each of your friends can see your updates as walls on their home pages. Ensure making a tricky update to get it noticed by them. Present it as a question on some sensitive or important issue so that it can get comments from the viewers. As a result, it will be viral to their friends’ home pages as well. Put a catchy status update on your profile page to be in the attention of your friends.

Create a Facebook Group for Marketing

Have your own group and use it for Facebook marketing. Many features are available with Facebook groups. Create a group to use those features and invite your friends to join it. It makes an ideal platform to share your ideas, update events and make affiliate commissions. Use it as a marketing ploy to promote your website or blog.

Be a Fan of the Blog on Facebook

Twitter, the most popular micro-blogging site, is all set to turn over a new leaf. It is going for a leap in design and function to provide its global users a faster, easier and richer experience. Among the social media at work, Twitter lets you discover what is the latest and air yourself in the online world in an easier way. Is the purpose of re-engineering Twitter.com to take on Facebook, as the latter has been dominating the platform of social media competition? Whatever the purpose be, the Twitterholics are to be benefited by the following supposed enhancements –

User-friendly Design

The new version of Twitter.com will display an individual profile with a cleaner timeline and a pane of specific details. @mentions, retweets, searches and lists will be displayed in a streamline just above the timeline on the left of the profile. To see additional Tweets of those who they follow on Twitter, the users will be scrolling the page instead of clicking “More”. On the right of the profile, will be displayed the features like favorites, trendy topics, those you have recently followed and those who have recently followed you.

Enhanced Media Feel

The new Twitter will be a rich social media platform. Twitter has tied up with a number of media sites including DailyBooth, Flickr, Kiva, Kickstarter, Etsy, DevianART, Justin TV, Photozou, Twitgoo, Plixi, TwitPic, TwitVid, Vimeo, yfrog, USTREAM and YouTube to keep the users engaged and active. Viewing embedded photos, videos and other online content will be a fun experience on the advanced Twitter platform.

Tweet Content

Tweets on new Twitter.com will display content along with some additional information about the content and its author. A click on a tweet will reveal the details related to the tweet. The details will include other tweets by the author of the tweet, @replies by the followers of the Twitterer and a geotagged map of the place where the tweet was sent from. The advancement of Twitter will prove to be working wonder for those who go online in quest of content.

Mini Profiles

On new Twitter.com, you do not need to navigate from your profile to see the profile of another user. A mini profile of the user will pop up with a click @username. The mini profile will give you a quick view of the user’s account information, bio and latest tweets. Much like Google Instant, it will save a fraction of time that you usually spend for viewing the profiles of other Twitter users. It is Twitter’s best care for the users who need to do a lot but in less time.

These user-friendly changes that the updated version of Twitter.com will come up with , will increase the population of the Twitter world. It is anticipated to be a great accomplishment for the Twitter web team. I am eagerly waiting to experience the enrichment of Twitter. Are you too?

Almost everyone is exploring the bowels of online social media for marketing. Twitter and Facebook run neck and neck, when it comes to providing tools, applications and opportunities for online marketing. With a legion of three million fan pages to date, Facebook seems to outpace Twitter in the growing field of online business. The key reason behind the sky-rocketing popularity of Facebook marketing is Facebook’s comprehensive interface featuring multiple applications to let users schedule updates, locate influential people and monitor traffic.

Facebook fan page is a most innovative and interesting virtual marketing platform for brands and businesses. A whole new ball game, it displays your product, promote your brand, fetch you customers and cultivate your relationship with them. The first and foremost important step is setting up a fan page with the name of your brand or business. Then, follow the tips on how to make the most of your fan page to indulge in Facebook marketing.

First – Once you have created a fan page, invite your friends and relatives to join Facebook and be your fans. May be, the page neither interests them nor serves their needs, but it is necessary to make things happen as people go where there is a crowd.

Second – Promoting the fan page is the next important step to take forward. Link your Facebook profile to your website, blog and other social media profiles in order to promote the fan page. Attach the link to the fan page to emails and newsletters and press releases. You can even let it be displayed in business cards.

Third – Make yourself known to get your fan page noticed by others. Join the groups and fan pages that cater to your interests or relate to your business activity. Enlarge your social media network and interact with the people in the network through walls, comments, likes or chatting.

Fourth – Have a go at every possible measure to keep your Facebook fan page active. Interact with your fans, monitor their activities and respond to their comments on a regular basis. Update the fan page with fresh content and share it with your fans. Comment on their posts and respond to their comments on your updates. Active networking will encourage them to promote your brand or business.

Fifth – Many companies doing social media marketing offer discount on their products or services to Facebook fans and Twitter followers. You can go this way to make your fans stay on the page. Offer something to them for a limited period of time. It will boost your Facebook fan page.

Sixth – Keep your fans engaged in some or other activity on your fan page. Throw some questions that pique their interest. Run a competition to make them participate in it. Make a survey on some interesting topic to draw their attention and opinion.

Seventh – Facebook is one of the most prominent members in the world of search engines. It is in the good books of search engine crawlers. Now, search engine bots craw and index social media profiles. So, to thicken your chances of getting noticed in Google’s social search result pages, make your Facebook profile searchable. Optimize the profile page following some basic SEO measures.

Hurry up to have a fan page on Facebook and do Facebook marketing to the fullest. Keep looking forward to the next blogs on the same topic.

Facebook is always on the front with release of latest applications for the use of its users crosswise the globe. The social networking giant keeps updating its store of applications to provide more and more dollops of fun and entertainment to the users. You can make the most of these applications to keep your followers coming back to your profile over and again. Here is a list of Facebook applications that I have googled this week.

One of the fun applications on Facebook is Friend Block. It helps you make a collage of your friends on your Facebook profile page. Make a compilation of pictures from your Facebook photo albums and make a collage of the pictures, as beautiful as rainbow. The application will let you pull all those pictures together and display them in colors of brilliance.

Looking on to meet new faces that are not among your Facebook friends and followers. Take a turn to the Video Chat application. From the store of vChatter, this application will help you connect with your friends through live chat. Chatting with friends apart, searching out new Facebook users who have their interests in common with you is another use of this application.

Lucky Train is such a Facebook fun application using which you can make your Facebook friends take interest in your profile. The game based application requires you to send trains to your friends in different parts of the world and helps you build your community with them. You can access frequent updates of the game through the application page.

Tetris Battle is an updated classic game application to be used by Facebook users. It is a nice means of involvement with your Facebook friends and followers online. You can play the game with them and compete with them at the same time. Pique your followers’ curiosity to visit your profile on a regular basis.

Photo of the Day is a fun photo application for the fun-loving Facebook users. The application is as simple as its title implies. You can apply it to both random and tagged photos. It provides an excellent means to locate pictures that you may not have come across on Facebook.

Another Facebook application to let you indulge in fun with your friends is Casino City. With this application, you can have your own casino in Las Vegas and transform it into a fun zone for them. Have a go at the application to be the boss of your own casino.

Being an active Facebook user, you keep updating your profile page with latest status statements. Do you know which word you use mostly in your Facebook status updates? My Most Used Words is an application to which word or words you use most of the times.

Spice up the Facebook profile page of yours with some interesting quotes. The Facebook application, All My Quotes, helps you create your own quotes and lets you use the quotes of others. Building a community of followers quoting each other is an advantage of this specific application.

Try these applications to spice up your Facebook profile page, make it visit worthy, get engaged in fun with your friends and boost your Facebook activity. Don’t forget to share your feel with me…

Tlist is a Twitter user application. It is a Twitter directory where you can make a search based

on list topic names, create a list of your own and view the popular lists. Your followers or other users can join your list. You will be notified whenever some Twitter user applies for it. Approving the application is your sole decision. Tlist offers great use to round up the like-minded tweeters at one place.

PubliTweet is vital application to make your Twitter lists more useful. It provides an embed code that in fact presents your lists including the tweet text, headline, blurb and thumbnail of the content being shared in a stream. You can plant the code on your site. PubliTweet not only boosts the usefulness of your Twitter lists but also makes the tweets more shareable through Twitter and Facebook.

TwapperKeeper is an online application using which you can get some fundamental statistics on how a particular hashtag is performing on Twitter. This easy-to-use tool will get you a general overview. It allows you to create an archive of specific keywords, usernames and hashtags to be tracked. It displays the number of times a particular hashtag has been tweeted. It also lists in the archive the tweets that have recently been tracked.

With QuoteURL, it is possible to embed a stream of tweets into a post. Though Twitter gives a code to facilitate interactive tweet embedding, the code is not always suitable. QuoteURL is the best tool to serve the purpose of making embeddable tweets. Using the application, you can embed even a single tweet. It gives a nice, clean embeddable tweet with text of the tweet. It makes the tweets more useful.

Besides Twitter Places that Twitter has come up with for its users worldwide, there are many other sites to display location-based tweets. Local Twitter Trends showcase the tweets based on the trends that are on go in major cities of the world. Clicking on any city in the list on the left-hand side bar will give a pop-up of highly popular keywords and clicking on a specific keyword will show a list of tweets related to the keyword on the right-hand side. It gives you an easy access to the Twitter based conversation is a specific city of the globe. However, you had better have a go at Monitter to track tweets on specific topics. It displays the tweets from a specific location in a three-column format.

WeFollow is a Twitter directory developed by Kevin Rose who is the founder of Digg. This online Twitter directory focuses on the topics that are associated with the Twitter users. You can add yourself to the directory easily. You need to tweet out the hashtag to make your username searchable in the directory. The site lets you discover new users who you have your interests in common with. Plus, you can browse the categories of the site to see the top users.

Twellow is another Twitter directory with the “Twitter Yellow Pages” as its tagline. This directory is the best to search for popular Twitter users from the fields like food, home, garden, biotechnology and other industries. It is a highly useful search engine to access the Twitter search world.

There is no limit to the offerings of Facebook for its users with different purposes and from different walks. Facebook is up with a palette of social plugins to let bloggers and business site owners make the most of its sharing functionality. If your site has its own Facebook profile and Facebook following base, get your content shared among the Facebook users and their followers, get the content voted, liked and commented on by them through the use of these social plugins from the Facebook store. Implementing the plugins is fairly simple though understanding their applications is a little confusing.

Activity Feed

The Activity Feed plugin shows the latest activity centering around your site on Facebook. It also delivers data on the number of times your content hosted by Facebook has been liked and shared by the Facebook users. Displaying a steam of activity from your Facebook contacts and highlighting their content is another application of the Activity Feed plugin. When you are logged out, it will feature recommendations from the site of yours. This powerful tool will let you know how hot your content is and what is hot on Facebook.

Comments

The Comments Box another Facebook social plugin will your friends comment on the link or content that you have posted to your Facebook profile. The plugin appears like a box in which the Facebook users can enter their comments on their followers’ articles, webpages, photos or their Facebook status. The users are allowed to leave their comments with links that get published back on their Facebook profiles and in their friends’ streams. The Comments Box is a high-end comment system with link sharing potentiality.

Login with Faces

The Login with Faces one of the useful Facebook social plugins will display the profile pictures of your friends who have joined or liked your site on Facebook. It lets you specify the number of rows to display the faces in. The plugin customizes the rows according to the number specified by you. If you are on lookout for more users to join your site and share your content, using this particular social plugin is a recommendation.

Like Button

The Like Button is a most simple Facebook social plugin to vote for a product, an article, a webpage, a link or a photo by clicking once on “Like”. Using this one-click icon, your friends express their liking for your content posted on Facebook and share it back to their Facebook followers. If any of your friends is logged in, the button will highlight the users who have already given like for the content. This plugin is useful particularly for media sites, e-commerce sites, software application sites and blogs.

Like Box

Akin to the Fan Box, Like Box is an updated Facebook social plugin. It features the Like button and displays a gallery of the users who have clicked the button to like a particular piece of content. A single click on the Like button will include you among the followers of a Facebook page. Then onwards, you will be receiving updates from the page to your newsfeeds. This plugin acts like a promotion tool using which you can gain likes for your product or site featured on your Facebook page.

Live Stream

The Live Stream is a great Facebook social plugin to let the users stream a live event. A great application for real-time comment and chat on Facebook, it will let your friends visit your site, share your content and comment on your activity in real-time environment. It works best when you run a live streaming video for speeches, concerts or webcasts.

Recommendations

The Recommendations feature a list of the content that has been mostly liked by the Facebook users. It is almost akin to the Activity Feed. However, the latter offers a more dynamic social experience to the users. The plugin generates recommendations for the most liked content from your site. The Recommendations is an alternative, not a complement to the Activity Box.

The growing popularity of Facebook has prompted Google to launch Social Search service. In the third week of March, this year Google received a defeating blow from Facebook in number of visits and views. Social Search is an outcome of Google’s innovative efforts to affirm its stand as the most visited platform against social networking sites like Facebook and MySpace. This Google service is an all-in-one key to explore the social media sites for updates from friends, fans and followers in online social circles.

Online identity, online reputation and online entity are the terms associated with social networking activity that has been made a part of SEO campaigns. The promotion of social media content is one of the SEO measures for the enhanced search engine relevance and reputation of websites. Google Social Search is a medium to generate visitors in a bulk for the social media content. It is not a mere launch from the Google labs but an advanced step of the search giant to help you keep up with the social networking activities of your friends.

Know how to Get the Best of Google Social Service to Gain Huge Notice in the Online Social World -

• To get your social media content noticed widely and access tweets, feeds, reviews, blogs, buzzes, diggs and social updates from your friends in the Google Social Search world, you need a Gmail account. You are required to form a social circle that will automatically incorporate the contacts from your Gmail chat list and groups like Friends, Family and Coworkers.
• You can widen the sphere of your online social circle by linking your Facebook, MySpace, Twitter, LinkedIn, Digg, FriendFeed, Yahoo! Buzz, Picasa and other social media accounts to your Google profile. Google will access all your social media contacts from your Google Profile and feature them as in its Social Search world.
• You can conduct search on a particular keyword or phrase related to your friends’ or your social media content, once you are logged into your Google account. Right keyword usage is similarly significant in Google Social Search as on the other search platforms of Google. The Social Search bot will pull information on the search keyword from your social media links and your friends’ social media profiles.
• The search result pages will feature the results on your search topic at the bottom. The Social Search results will highlight the social media content from those who are in your social circle, if it is found relevant to your keyword or search phrase. Providing personalized search experience is another objective of Google Social Search service.
• Get into the swing of online networking with more and more people. Keep your social media profiles active by updating the content at regular intervals. Let all sorts of your social media content go publicly visible and accessible in order to drive traffic from Google Social Search world to your social media profiles.

Google Social Search is a benefit for active bloggers, online social networkers and social media marketers from SEO perspectives. The wider your social network expands, the more it will be difficult to manage. The Social Search is Google’s voluntary service to help your keep track of all happenings in the circle of your social networks at one go.

In near future, Google Social Search will, no doubt, turn up with opportunities for SEO experts to devise strategies in order to promote one’s social media content to the top of social search result pages.

In the present era of social networking, one’s social media profiles bears evidence to one’s online identity. Product promotion, brand visibility, business publicity, blogging, networking, fun and gaming are the bread and butter applications of social media. That is why; promoting social media profiles is an unavoidable issue. The use of WordPress plugins makes it easier to perform the task by integrating your social media profiles with your WordPress blog. WordPress is two in one – a blogging platform and a content management system. Promoting your social media profiles using WordPress plugins is as important as promoting your WordPress blogs using social media applications. I have assorted a few highly innovative WordPress plugins for your benefit.

DandyID Services – with a support for nearly 330 social networks, the DandyID Services is the most useful WordPress extension. You can integrate any of your social media profiles with your WordPress blog using this plugin. It requires the user to create a free account with DandyID. The plugin is customizable.

Social Media Page – This WordPress plugin comes handy for social butterflies. It is supportive for near about 140 social networks. It lets you integrate your social media profiles with any page or post. Using the plugin, you can link to your social networking profiles instead of cramming the sidebar with multiple icons.

Social Profilr – Though not all inclusive, this plugin is useful for WordPress bloggers with 14 important social media profiles. The Social Profilr works with a simple line of code (HTML or non HTML). It integrates the social media profiles with the WordPress About page.

FriendFeed Activity Widget – It is a popular lifestreaming plugin, convenient to use. What you need to use the plugin is a FriendFeed account. You can set it up simply by logging in to your account. It allows you to keep Twitter @replies hid on your WordPress blog pages. It is easy to use because of its minimalistic design.

Lifestream – This plugin offers an independent use. It does not entail a third party account to keep your social media profiles in tune with your WordPress blog. You can utilize it either as a sidebar widget or an icon on a WordPress page or blog post. Lifestream too comes with the option to hide Twitter @replies from the stream of your social media activities.

Lifestream.fm – This plugin offers support for the largest number of social networks to let your stream your social media activity onto your WordPress blog. You need to have an account with the Lifestream.fm. Setting it up as a sidebar widget is simple. The only downside of this plugin is the display of all your tweets including @replies.

Retaggr – Supportive for over 180 social networks, Retaggr lets you not only promote your social media profiles but also the profile information of your commenters from the tiny icon next to the comments. The social media profile information of the commenters pops up at the rolling of the mouse over the icon.

Social Profiles – This plugin is tailor-made for multi-authored blogs and sites with registered users. It lets your visitors register for your WordPress blogs to promote their own social media profiles through effective comments on your blog posts. The Social Profiles plugin provides fields for the visitors to put their usernames for ten social networks.

WP Twitip ID – It is a Twitter oriented plugin. It integrates your social media profiles with the comment form of your WordPress blog. It requires your commenters to have Twitter account. Inserting an extra line of code in the comment template file of your WordPress blog, this plugin provides a field for the commenters to put their Twitter usernames.

Tweetmeme – Tweetmeme is among the plugins to promote both blog posts and social media profiles simultaneously. Akin to the Digg style vote button, this plugin lets your readers retweet your posts easily. By default, it retweets a post as ‘RT @tweetmeme” along with the post title and URL. It is customizable in size. It comes with an option to let you select its position. It can be displayed on your RSS feed.

Hurry up to use these WordPress plugins for promoting your social media profiles and get the best of social networks. Make sure to let me know your feedback.