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Enough of SEO! All my previous posts are related to SEO in direct or indirect ways. I have written a lot about the application of social networking sites like Twitter, Facebook in search engine optimization and social media marketing. This time, my focus is on the use of Twitter in education. Twitter is a technology tool of online education for modern day learners to connect with other students and teachers around the globe. Data gathering, communication with experts and information exchange are the ends of Twitter activity.

Global Connections –You can make connections across geographical boundaries on Twitter. Follow Twitter users who are from different geographical locations of the world and different academic backgrounds. It will attribute a global dimension to your Twitter profile.

Information Exchange – Twitter is a platform for international information exchange programs. Have online discussions and exchange information with your intercontinental connections on Twitter, once they start following you. Get to know about the culture, tradition and atmosphere of their cities.

Creative Boost – A tweet is a string of 140 characters. You should have a creative bent of mind to sum up a piece of information within a limit of 140 characters. It delivers a creative boost to the writer in you. It will help you utilize your creative potential to write pithy and punchy taglines or concise ad copies in the advertising industry.

Make an Online Survey – Students can conduct a survey on any current affair, historical event or scientific issue among their Twitter followers using Twitter Poll at twtpoll.com. Once the data is collected from the survey, you can analyze the data, draw graphs and develop data tables to build a picture of the survey topic.

Improve Vocabulary – Select a word and tweet it among your Twitter followers requesting them for synonyms, antonyms and homonyms of the word. Gather all responses and enrich your vocabulary. It helps you keep in touch with the network. Isn’t it a wise use of the social network?

Communicate with Experts – Build a network of experts or professionals on Twitter from different walks of life. Develop questions of 140 characters and tweet the questions to them, if you are doing a project on some issue. Response from the experts in your network will add value to the project.

Share with the Network – The give-and-take policy applies on Twitter too. Share your disciplinary topics on English, Math, Science, History and others with the network of other students via tweets. It will keep you followed by them on Twitter.

Thus, the application of Twitter goes beyond social peripheries to online teaching and learning. So, parents should not have any reasons to prevent their children from using the social networking site. The use of such online learning tools as Twitter is a breath of fresh air to the students who at times get bored with reading books.

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Twitter, the most popular micro-blogging site, is all set to turn over a new leaf. It is going for a leap in design and function to provide its global users a faster, easier and richer experience. Among the social media at work, Twitter lets you discover what is the latest and air yourself in the online world in an easier way. Is the purpose of re-engineering Twitter.com to take on Facebook, as the latter has been dominating the platform of social media competition? Whatever the purpose be, the Twitterholics are to be benefited by the following supposed enhancements –

User-friendly Design

The new version of Twitter.com will display an individual profile with a cleaner timeline and a pane of specific details. @mentions, retweets, searches and lists will be displayed in a streamline just above the timeline on the left of the profile. To see additional Tweets of those who they follow on Twitter, the users will be scrolling the page instead of clicking “More”. On the right of the profile, will be displayed the features like favorites, trendy topics, those you have recently followed and those who have recently followed you.

Enhanced Media Feel

The new Twitter will be a rich social media platform. Twitter has tied up with a number of media sites including DailyBooth, Flickr, Kiva, Kickstarter, Etsy, DevianART, Justin TV, Photozou, Twitgoo, Plixi, TwitPic, TwitVid, Vimeo, yfrog, USTREAM and YouTube to keep the users engaged and active. Viewing embedded photos, videos and other online content will be a fun experience on the advanced Twitter platform.

Tweet Content

Tweets on new Twitter.com will display content along with some additional information about the content and its author. A click on a tweet will reveal the details related to the tweet. The details will include other tweets by the author of the tweet, @replies by the followers of the Twitterer and a geotagged map of the place where the tweet was sent from. The advancement of Twitter will prove to be working wonder for those who go online in quest of content.

Mini Profiles

On new Twitter.com, you do not need to navigate from your profile to see the profile of another user. A mini profile of the user will pop up with a click @username. The mini profile will give you a quick view of the user’s account information, bio and latest tweets. Much like Google Instant, it will save a fraction of time that you usually spend for viewing the profiles of other Twitter users. It is Twitter’s best care for the users who need to do a lot but in less time.

These user-friendly changes that the updated version of Twitter.com will come up with , will increase the population of the Twitter world. It is anticipated to be a great accomplishment for the Twitter web team. I am eagerly waiting to experience the enrichment of Twitter. Are you too?

Twitter is no doubt a social communication platform where you can build and maintain a network of friends. It would not be wrong to tag Twitter as an emerging professional networking site where you can communicate with corporate bellwethers, business partners and customers. Small and large scale businesses are reaping benefits out of their Twitter profiles in terms of online promotion and publicity. If you are ignorant to the ways of using Twitter for the sake of your new business, here I am to help you out-

On Twitter, you can communicate with your customers at any time. Twitter sends messages on the launch of your new product to them. On the other hand, you can receive messages carrying their feedbacks on the utility and quality of the product. It is a great marketing strategy for business persons to promote their brands and market their products online.

You can use Twitter as a professional platform to integrate your business communication strategies. Using the communication tools of Twitter for business, you can stay connected to your customers on a regular basis. It helps you build and maintain online relationship with them.

You can use Twitter to promote your business blogs among your customers, partners and followers. Focus your blogs on your products and achievements and then, put it in the public eye using Twitter. Post link to your website in the blogs so that they can follow it to the website. Twitter acts as a promotional platform for business websites.

On Twitter, you can tweet your new products, achievements, developments and other interesting facts. Retweets from your customers and partners on your tweets will put accent on your business and brand. You can leverage Twitter to invite contributions from customers to your business development projects and contribute your ideas to help executing your partners’ projects.

By using Twitter’s search toll, you can find out what your customers and other Twitter users think or say about your business or products. Search.twittter.com is a great tool to listen to your customers’ complaints about or reviews on your products. You can receive a torrent of retweets from customers and partners by participating on Twitter Chat on daily basis.

Put your Twitter ID on such different marketing tools as email signature, newsletters, press releases, brochures, websites and business cards so that potential clients can visit your business profile on Twitter and learn more about your business.

Twitter is making waves as not only a social networking site but also an online marketing platform. Internet marketing is the latest phenomenon that has eclipsed print marketing in terms of popularity. What makes Twitter the first choice of business owners to promote their brand, business or website and market their product or service is a pack of fetching and functional features. I have discussed some of them to give you a glimpse of how Twitter can help you in online marketing.

Twitter is one of the online platforms with SEO tools for brand and business or website promotion. Through optimization with SEO measures, you can get your tweets indexed in search engine result pages. Optimize the tweets with your brand or product or website name as keyword. Follow my blog focusing (http://www.eparadise-india.com/blog) on tips on tweet optimization.

Today’s youngsters are more prone to following news feeds and friend updates than reading newspapers. Exchange of tweets on Twitter is a popular means of communication among Twitter followers. Your cell phone if equipped with Twitter applications keeps you updated of tweets from your clients.

Make it must to optimize your Twitter profile with Twitter SEO tools. An optimized profile is sure to come into tune with search engines. It will help multiply the number of your followers by fetching traffic to your profile. The more fans you have the more chances do you have for brand or product promotion.

Reap brand recognition through the tweets on your brand and the display of the brand name in your profile username. Add hash tags (#) to emphasize the brand name and draw attention to it. By means of Twitter buzz marketing, you can establish your reputation online. Online reputation is of the essence for online business promotion. Getting clients is not the only end of Twitter buzz marketing. It is more about how to keep hold of existing clients on Twitter.

Akin to other popular social networks like Facebook and LinkedIn, Twitter offers multiple options to let you build and expand your network. You can create more and more connections through informative missives on your brand. Instead of emails, use tweets of 140 characters as microblogs to stay in touch with your new connections.

Several applications are there on Twitter to help you keep up with the latest trends and topics on the same networking platform. To mention among such applications are TwitScoop and TweetScan.com. You can even search for the trend that is a buzzword among your followers on Twitter.

Now, spring into action to reap the benefits of Twitter marketing for your business.

In my previous blog, I have explored the SEO benefits of twitter optimization for website promotion. Now, the focus is turned on how to use Twitter as a search engine marketing platform for website promotion without following a bulk of twitter followers a day. More followers mean more traffic. But, gone are the days of following more than one thousand Twitter users to get them back to your website.  The news is really upsetting for internet marketers, bloggers and website owners using Twitter.

I suggest going for ultra-relevant Twitter followers who are of two types – prominent users who can promote your website and average users who can turn out as potential customers. Your choice of the type depends on your purpose of using Twitter. I personally favor targeting those prominent users whose interests are in common with mine to get visitors to my website. Checking the interest of average users in the marketing of your website over the internet is tougher than basic search engine marketing strategies.

Build a network with Twitter followers having prospective profiles instead of adding more and more mediocre followers to your Twitter profile. Networking with influential followers can go far to promote your website in search engines as they have a built-in audience. Following mass on Twitter can get you loads of followers. It may not work to elevate the search result page rank of your website. Links from prospective followers work more than those from average followers to your benefit. Influential followers are followed by a long list of taste-makers.

Networking with the high and mighty in the field of your interest on regular basis is a powerful search engine marketing technique for website promotion in search engines. You can get both quality links and traffic from these Twitter followers having websites with good page rank. Your tweet to movers and shakers using Twitter can get momentum as a source of links for your website. All sorts of people from this core group on Twitter will follow you. Interacting with them will support and promote your initiatives.

Evidently, there is no need to cram your Twitter profile with tens of thousands of followers who take little interest in your purpose. So, maintaining a profile of prospective friends and followers on Twitter is much more important than having a profile teeming with middle-of-the-road Twitter users for successful marketing of your website in search engines.

Social networking sites and internet marketing giants have joined hands to turn up with an evolution of e-business. Pay Per Tweet is an innovative strategy of Twitter to promote the products of various brands. It requires Twitter users to write tweets on products and send them to their followers on payment per tweet or depending on the number of clicks on their tweets.

Tweets which are optimized with keywords relating to products and their brands can fetch traffic in loads from search engines. Keyword based twitter posts are easily crawled by search engine spiders. Moreover, lots of visitors use keywords to locate twitter posts on products of their choice. Evidently, search engine optimized tweets are sure to receive more and more clicks from your followers and other visitors.

The volume of a tweet is only a limit of 140 characters that makes it difficult to insert keywords into the tweet. But, search engine optimization of your tweets should be considered for your own profit. Without relevant search key phrases, tweets on branded products would remain beyond visibility to many visitors. Visitors find it time consuming to search for non-optimized tweet posts on products that they desire to buy. If you aim to make a decent income from Twitter marketing, give a thought to optimization of your tweets.

If website promotion in search engines is the goal of Twitter marketing, your tweets should be potent enough to catch attention of followers. “Twitter Twinkies” are the tweets that are substantial enough to feed followers with high calorie dish delights. Tweets that earn you retweets from your fellow Twitter users play a vital role in promoting websites in search. Now, kick yourself up to get the best of Twitter and make the most of your tweets.

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