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Web 2.0 is a buzzword in the field of not only web design & development, social networking, internet marketing and online business enterprise but also search engine optimization. The world of search engine optimization has witnessed the boosting blows of Web 2.0 to the development of its several sectors. It is the sharpest-edged tool for SEO professionals to improve the visibility of websites in search engines and their ranking in search result pages. Let me weigh the importance of Web 2.0 as a driving force to keep the SEO activity on rise-

Web 2.0 encompasses a myriad of SEO-based technological tools like blogs, wikis, RSS feeds, tagging, widgets, podcasts, Flash and Ajax. They are of great use for the enhanced search engine visibility of websites. Blogs, wikis, RSS feeds and tagging are of all account in the process of search engine optimization. Sites that are properly optimized and highly interactive are sure to be flooded by loads of traffic in search engines.

Wikis are Web 2.0-based content management platforms to perform search engine optimization at an optimal level. Wikis rich in text can be updated frequently and linked internally. Blogs a favorite with Google search engine spider have replaced the age-old sources of communicative information like user groups, guest books and product reviews. The key to the popularity of blogs and wikis among large numbers of users is, they are search engine friendly. They support keyword-rich, search engine optimized content with interlinks.

Tagging is one of the Web 2.0 technology based SEO activities. Found basically on WordPress blogs, tagging if optimally optimized offers lots of SEO potential. The use of tag pages and tag clouds is one the benefits of tagging. Text links of various font sizes that differentiate more popular tags from less popular tags on a site form a “tag cloud”, a navigation element. Tag clouds allow updating the internal hierarchical linking structure of websites. The links in a tag cloud open to “tag pages”. A tag page displays the latest posts that are optimized with particular keywords.

Web 2.0 tagging is the latest application of specific keywords in the overall webpage content to make websites search engine friendly. Each post on Web 2.0 content management systems such as Joomla, WordPress, Drupal and Technocrati is tagged with relevant keywords. Web 2.0 tagging improves the consistency of websites’ navigation structure. It also helps generate the URL path structure. It offers lots of usability to boost the search engine page rank of websites by turning the focus of Google search bot on their optimized webpage content.

So, why not take into consideration the potentiality of Web 2.0 for search engine optimization of websites…

Everything from social networking, affiliate marketing, ecommerce activity to online business enterprise has gone through transformation under the influence of Web 2.0. The platform for a business to get noticed in the online world and among its visitors is a website. A well-designed and developed website is a multidimensional tool for an online business to serve its manifold purposes – offering services, displaying products, fetching traffic, dealing with customers and making revenues.

Business websites that are designed and developed with Web 2.0 tools are supposed to tide over the waves of competition with millions of other websites. Web 2.0 is the latest internet trend that is utilized to create highly interactive content and user-friendly applications in order to facilitate collaborative efforts of users to share a piece of information among themselves in more creative ways. Websites meant for brand promotion and customer bond enhancement look for Web 2.0 enabled ecommerce hosting services.

Web 2.0 has replaced the old, dull, plain website format with limited features and functions. The previous website format was not supportive for users’ interaction with the website content. Websites that are advanced enough to support customers’ interaction and collaboration with others in sharing, improving or editing content are quick to gain popularity and publicity amidst a milling crowd of customers. In a nutshell, Web 2.0 is the key to higher search engine page ranking of websites.

Facebook among social networking sites and eBay among ecommerce sites have embraced the ongoing Web 2.0 trend to come alive with interactive, easily navigable and user-friendly web architecture. That is why; these two are the first choice of successful business owners for the promotion of their online business enterprises. Millions of business sites are in a queue to keep up with this web trend that is sure to earn them customer appreciation and satisfaction.

It is similarly difficult to achieve success in the virtual world as it is in the real world. Online businesses to be successful on the internet are looking for web ecommerce hosting services with Web 2.0 applications. The package that an updated ecommerce hosting service provider offers for the use of business enterprises incorporates Web 2.0 as a part of it. WordPress, a popular content management system to create, develop and manage blog sites is easily adaptable and extremely functional because of its Web 2.0 enabled architecture.

Web 2.0 is the most advanced step that you need to take in order to move up in the online world of business activity. Are you ready to keep pace in rhythm with the step of Web 2.0?

Social networking is at the peak of popularity among a myriad of online activities. Today’s people of all ages with exposure to the internet are bitten by the bug of social networking across several social media platforms –  Facebook, Twitter, and MySpace. After the introduction of Web 2.0, social media sites have undergone a huge transformation to become highly interactive with advanced tools of online communication.

The magic of Web 2.0 has made it possible to build a link among multiple social networking platforms in order to help social butterflies perform multifarious activities simultaneously. Inter-connection between social and professional networking sites is a boon for internet marketers as well as online business owners to make the most of. Through the application of Web 2.0, these sites facilitate the sharing of your messages, photos and videos to your friends and their followers.

Video sharing websites like YouTube, Dailymotion, Blip.tv, Metacafe, Stage6, Vimeo, Eyespot, AOL Video and Videoegg too are Web 2.0 enabled social media sites. With an increase in the tendency of people to get more sociable online, video-sharing activity has become momentous. What has added twists to enhance the user experience is the technological advancement of these video-sharing sites through Web 2.0.

Photo-sharing sites too belong to the category of social media sites. Among Web 2.0-based photo-sharing platforms to share your favorite pictures with a multitude of image-loving people from across the globe, Flicker, ImageShack, Pbase, JAlbum and MYPhotoAlbum are a special mention. These platforms support multiple tools to help you apply changes to your photos. You can link your pictures to the site of your own after uploading the pictures to these Web 2.0-based photo-sharing platforms.

In the present age of Web 2.0, microblogging sites are not far behind in terms of interactivity. Developed on the base of Web 2.0, microblogging sites like Twitter, FriendFeed, Posterous, Tumblr, Dailybooth and 12 Seconds make it much easier to perform several activities – interacting with friends, promoting products, getting affairs online, going social, sharing information. These sites offer lots of potentiality for social media and search engine optimization campaigns.

Web 2.0-based content management system is a high-tech software application offering lots of functionality. WordPress a user-friendly CMS supports a multitude of blog sites offering the site owners absolute authority to exercise their control over content creation, content editing and many other basic web maintenance functions. WordPress offers Web 2.0-based plugins to integrate social networking sites and social bookmarking sites with blog sites.