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Conversion rate optimization is what can make a big difference to levels of revenue from your websites. Revenue generates from not only visitors but also their actions commercially known as conversions. You might have numerous arrows in your quiver. If the arrows do not hit the bull’s eye, they are of no use. Likewise, the design and content of a website are the bets to trap visitors and make them take action on the website. If visits to the website do not convert into conversions, the visual and textual display of the website’s landing page needs a professional touch in look and feel.

The following are the USPs of a website’s landing page for conversions and revenue generation:

• Design
• Layout
• Visuals
• Copy or content
• Usability
• Calls to action

Conversion rate optimization is the optimization of these factors that persuade visitors to spring into action on websites. CRO is the latest trick for search engine optimizers, content writers and internet marketers to troubleshoot the problems in websites’ main pages targeted for conversions. Creativity, professionalism and business perspective are what make a success of conversion rate optimization projects. SEO helps fetch traffic and CRO helps build conversions.

What does Conversion rate optimization involve?

• Analysing landing page design
• Analysing landing page content
• Implementing required changes

Webpage Design

A website’s design is a most important factor influencing the action of visitors on the website. The way websites are designed dominates the look of the websites. Design is the very first thing that grabs eyeballs when a website loads and opens. Webpage design also consists of instructions for the visitors on what they need to do on the page. Color schemes, patterns, buttons, layout, etc. are different visit-to-action converting elements of webpage design. It must be professional, if you want it to be perfect. It must be convincing, if you want it to be converting. Professional design helps a website achieve its conversion goals. CRO experts come up with creative design ideas that really do wonders.

Webpage Title

Writing conversion-rate-influencing headlines or titles for webpages requires a synthesis of creativity and professionalism. The headline of a website’s landing page that is meant for building conversions should be as powerful as a magnet to pique the visitors’ interest. After a page loads, it is the headline of the page where a visitor’s attention goes right to. A page headline should be given a second thought before it is finalized. Then come the copy or content of a website’s landing page.

Webpage Content

If headlines work to catch visitors’ attention, content works to hold it on. Creativity and professionalism should go hand in hand in the content or copy of websites’ landing pages. If the design elements of webpage are instructions for visitors, the page content is an elaboration on the instructions. It must be highly motivating and influencing, clear and comprehensible. CRO experts analyze the content, identify the dull areas and improve them to make the conversion rate soar. Therefore, CRO experts work in close association with content writers.

Thus, conversion rate optimization of a website’s landing page makes sure to set visitors on a smooth ride from headline at the top to call-to-action at the bottom. The magic of CRO is not letting visitors think of what you offer but making them try the offer itself at the first go.

Is a Google SEO checklist your wish to have as guidance for the wellbeing of your website? The latest SEO checklist from Matt Cuts and other representatives from Google is based on the SEO Site Review conducted at Google I/O 2010 in Moscone Center, San Francisco, USA on May 19, 2010. The SEO checklist containing tips on how to analyze, review and optimize a website has resulted from a tech talk by the team of Google experts headed by Matt Cuts. The latest checklist is an out and out technical approach to the Google search engine optimization of websites. The content of the checklist is categorized into five important sections –

• Web design
• Onsite SEO
• Keyword research
• Link building
• Marketing

Web Design – The following tips on web design are technically related to the SEO factors of websites, handled by webmasters.

• Immediate visibility of the content to the visitors during the loading of a webpage is of immense importance. If the content retreats due to slow loading of the page, the visitor will look for next in the search result page. To improve the loading efficiency of your website, learn about the application of Google Page Speed.
• If WordPress is the CMS of your blog site, updating it to keep the WordPress related hacks at bay is critically important. Therefore, it is necessary to get a hang of WordPress security tips.
• While developing a new website, optimize the URL with the keywords found in the webpage titles. It is easy to set in case of WordPress by moving from Dashboard to Setting, Permalinks, Common Settings, Custom Structure and Postname.
• Comment moderation is an important piece of the webmaster’s work. It will let you approve only relevant comments related to the targeted keywords in order to enhance your site’s relevance in search engines. Otherwise, tons of spam comments with Viagra related content will mar the search engine relevance of the site.
• Check the potential exploits as well as vulnerabilities of your site before launching it to a production server. Point the site to a development server, using Google Skipfish. Chances to get the site hacked are thick, if you launch the site with its vulnerabilities unchecked to a production server.
• Avoid or limit the use of images with embedded text in the design of your website. Rather, use images with alt tags.
• To say about the issue of using whether dash or underscore in URLs, dash is Matt Cutts’ preference over underscore. According to him, the words of a URL with underscores in between are not regarded as a combined keyphrase by the search bots.
• Webpage content design is part of website design. In all sorts of media – print, electronic and online, information is presented in a top-to-bottom fashion. Make sure to put the most important items of webpage content at the top and the least important parts at the bottom. If a webpage does not fully load in the browser, the visitor can see the topmost content that is important.
• Build an internal linking structure throughout the content of the webpages for an increase in the user engagement with your site. Let every page feature important content related links to other pages of the site. It is a promising strategy to make visitors stay longer on your website. It is a user-friendly approach to designing webpages.
• Exact and proper navigation is a considerable technical issue of good website design. Make sure if a visitor clicks on a particular product link and the link takes the visitor to the exact product page. It is exclusively important in case of ecommerce website design. Let your customers navigate easily to the product pages of their choice.
• A search engine friendly website can be developed based on AJAX with the application of website development tools from Google web toolkit. You need not worry about search engine related issues while developing an AJAX based website.

Keep your eyes to the series of next blogs pertaining to keyword research, link building, website marketing and online SEO.

Designing and developing a website is a delicate job that requires web designers or developers to know which aspects of a website work well when rankings in search engines are a concern with website owners. A multidimensional analysis on popular websites would help designers and developers to build search engine friendly websites. It is similarly helpful for SEO professionals when they take websites through optimization operations. Here are a few top-notch web tools simple and free, which make it easy to learn about websites.

Yahoo! Site Explorer helps you look over some specific features of a website URL. The ‘Inlinks’ feature displays details of the web pages linking back to the URL. Using this Yahoo tool, you can learn how the popularity of a website depends on the number of web pages that link back to the website.

The tool that helps compare the statistics on traffic to three websites is Compete. It is a web based analytics tool. It gives a measure on how many visitors and views a website gets over a definite period of time. Using Compete, you can trace the growth of a website in terms of popularity. Another promising traffic measuring tool is Quantcast.

Alexa the most widely used tool offers quality site traffic ranking service. It keeps tracking the statistics on traffic to websites and gives a numerical rank-based data on the traffic statistics. You can find the percentage of page views for websites. Tracking the number of RSS feed subscribes to a website is a way to determine the popularity of the website in percentage. You can use Feed Compare other than FeedBurner for this purpose.

Popuri.us functions to help you determine how the popularity of a website URL depends on the statistics like number of subscribers and bookmarks. Using the tool, you can have a quick overview of a site’s popularity. It lets you use a widget to display statistics on the popularity of your site.

Socialmeter is a web-based scanning tool developed to evaluate the popularity of a web page across major social media sites like Digg, Delicious and StumbleUpon. It is useful for measuring the social media popularity of a website in comparison to that of the other. TweetVolume is a tool to monitor your site’s popularity on Twitter. It helps you find the number of tweets that contain the site’s name, URL or keywords.

BlogPulse Profiles is a simple web-based application to collect information about a particular blog of blogger. Using the tool, you can get to know the blog’s rank, its relevance to other blogs and the number of posts published a month. Technocrati’s Blogger Central helps you check the ranks of a specific blog to estimate its popularity across over 128 million blogs.

Cubestat is a simple web application to gather information on a website like the number of views that the website gains on a daily basis. That it gives an estimate of a website’s monetary value is what is special about the use of Cubestat. The monetary value and popularity of websites run in parallel.

Using WebsiteOutlook, you can weigh the popularity of a website from perspectives like daily page views, monetary value etc. Simplebrain.com lets you know the number of daily visitors to a website. Quarkbase is a powerful web tool to collect information about the talk of a website across social media sites.

Now, make haste to use these web tools in order evaluate the popularity of your website and don’t forget to let me know your experience…

One of the fast-rising outsourcing industries in India is web design. Web design is vital in the cyber-electronic world of commerce today. Countries from all over the world seek the services of SEO and web content experts from web design India just to attract visitors to their page. Today, the centers of web development in India are the cities of New Delhi and Chennai.

This job goes beyond mere layout tricks and flashy images. It has to do with the entire conceptualization of product and company imaging. Web designers are expected to know about composing effective web content, designing logos, and using white hat SEO techniques to make pages rank high on search engine lists.

Those working in professional web design business will agree that coming up with a user friendly and visually-appealing website design in an essential factor to increase market share and audience reach. This is because more people gravitate towards websites that are easy on the eyes.

It is thus very important to work with a reputable webdesign firm. This firm can help you come up with a web design that is functional but personalized according to your preferences. Working closely with such webdesign firm is key towards coming up with a web design that you can truly call as your own.

Your website design need not be complicated and intricate for it to come off as professional. In fact, the web design that has garnered rave reviews over time is one which helps and gives support to users with low literacy levels.

For this reason, it is important to consult a web design firm, and specifically instruct them to provide clear navigation across your entire website. This facilitates and assists your users in understanding your site.

Of course, it should not be forgotten that professional web design always incorporates clear content. This should not be forgotten, especially since users tend to scan rather then read, so that a clear presentation of the content is also of vital importance.