Implications of Web 2.0 Keyword Tagging for Website Promotion
Friday, July 24th, 2009
Web and SEO go hand in hand. In the age of Web 2.0, search engine optimization has turned over a new leaf. I feel that it is of the essence to update your knowledge of SEO with each pick up in the application of search engine optimization strategies. The advent of SEO 2.0 has redefined the importance and function of keyword tagging for the page rank promotion of websites in search engines.
In its efforts to offer the most relevant match to a search phrase, the search engine has introduced some changes to the use of keyword tagging. Insertion of keywords in web pages and meta tags is primarily aimed at highlighting the content of a website in search engines. Deliberate use of specific keywords in meta tags on web pages is still of great account. However, nowadays leading search engines put focus on the quality content of value-driven websites.
Application of keywords to make a website friendly with search engine robots is back in the form of Web 2.0 tagging. Web 2.0 based content management systems like WordPress, Drupal, Joomla, Technocrati and Flickr tag each post with relevant keywords. These tags add to the simplicity and consistency of navigating the sites. Generating the URL path structure and breadcrumbs of a site automatically is another purpose of using these tags.
Tagged keywords are more reliable and credible than keyword based meta tags for search engine bots. These Web 2.0 tags are displayed openly on the page of a website. They are more promoting and less tempting than keyword meta tags. Moreover, tagged keywords appear like links to boost the importance of content and get it indexed by search engines. Google has been the first to appreciate it. Web 2.0 tagging helps Google focus on the content and index the page. Evidently, Web 2.0 tagging is a more user-friendly and search engine-friendly feature of quality websites.