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In a SEO campaign, keyword research and analysis is the very first step towards optimizing websites for search engines. Searching for and ranking of websites in search engines is keyword based. Search engine spiders track only those sites whose keywords relate to specific search queries or phrases. In many SEO campaigns, researching and analyzing keywords is done at the surface level. I would like to recommend a few ways for SEO professionals to put flesh on this primary phase of a SEO campaign.

Free Tools for Keyword Research and Analysis – Some keyword research and analysis tools are available free on the web to get the task of finding out relevant keywords done for you. Google Adwords Keyword Tool, MSN AdCenter Research Keywords Tool and Wordtracker Keyword Tool are the mostly used such tools. These are efficient enough to help you execute it expertly.

Temporal Fluctuations – Knowing when specific search queries concerning a particular website are in demand is helpful. It can help you know which search phrases are in competition and when the competition is high. The application of SEO efforts for keyword research and analysis is based on the results. Target some other different search terms if the popularity of existing search phrases has dropped down in the search market.

Top Ranking Domains – To assess the relevance of your targeted keywords it is essential to know which domain ranks higher for those keywords than others. The outcome of this experiment is a great help to create a search engine friendly domain name by combining popular keywords and a top-ranking domain in a string.

Vertical Results – A measure on the reach of some specific search phrases related to a website, across the online search world will help you determine keywords for the website. Search for your targeted terms in the various departments of major search engines like local, product, news, images, blog, and video, and identify the vertical results appearing in the top listings from 10 to 20.

Searcher Intent – Knowing the objective of visitors is crucial to research and analyze keywords for a website. It will help you know if most of the visitors prefer using single word search terms or search phrases or queries in strings of words. It is somewhat difficult to know the search intentions of visitors as they are not steadfast in using the same search key phrases over and again.

Top Related Queries – Evaluate the popularity of other search phrases or queries that are related and relevant to your keywords. Pick up the most potential of these and add them to the list of your keywords in order to extend the reach of your website across the search world of search giants like Google, Yahoo, Bing and MSN.

Fresh Web (News, Blogosphere, Tweetosphere) Activity – The fresh web or the entire social media sphere can help you see the frequent appearance of your targeted keywords in the content of blogs, websites, forum posts, feeds and more. It is particularly recommendable to identify and follow the emerging innovative trends of keyword research and analysis.

Potential Relevance – The best way to determine potential keywords is to evaluate the relevance of search terms to the content of your website. Only the search terms that are related to your website content from multiple perspectives can generate valuable traffic in bulk.

Make sure to integrate this keyword research and analysis policy to your SEO campaigns for website promotion.

Tags: keyword research, SEO

This entry was posted on Tuesday, February 9th, 2010 at 4:40 am and is filed under keyword research, SEO, SEO India. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.