The Latest SEO Checklist for Website Optimization from Matt Cutts – Part 1
Is a Google SEO checklist your wish to have as guidance for the wellbeing of your website? The latest SEO checklist from Matt Cuts and other representatives from Google is based on the SEO Site Review conducted at Google I/O 2010 in Moscone Center, San Francisco, USA on May 19, 2010. The SEO checklist containing tips on how to analyze, review and optimize a website has resulted from a tech talk by the team of Google experts headed by Matt Cuts. The latest checklist is an out and out technical approach to the Google search engine optimization of websites. The content of the checklist is categorized into five important sections –
• Web design
• Onsite SEO
• Keyword research
• Link building
• Marketing
Web Design – The following tips on web design are technically related to the SEO factors of websites, handled by webmasters.
• Immediate visibility of the content to the visitors during the loading of a webpage is of immense importance. If the content retreats due to slow loading of the page, the visitor will look for next in the search result page. To improve the loading efficiency of your website, learn about the application of Google Page Speed.
• If WordPress is the CMS of your blog site, updating it to keep the WordPress related hacks at bay is critically important. Therefore, it is necessary to get a hang of WordPress security tips.
• While developing a new website, optimize the URL with the keywords found in the webpage titles. It is easy to set in case of WordPress by moving from Dashboard to Setting, Permalinks, Common Settings, Custom Structure and Postname.
• Comment moderation is an important piece of the webmaster’s work. It will let you approve only relevant comments related to the targeted keywords in order to enhance your site’s relevance in search engines. Otherwise, tons of spam comments with Viagra related content will mar the search engine relevance of the site.
• Check the potential exploits as well as vulnerabilities of your site before launching it to a production server. Point the site to a development server, using Google Skipfish. Chances to get the site hacked are thick, if you launch the site with its vulnerabilities unchecked to a production server.
• Avoid or limit the use of images with embedded text in the design of your website. Rather, use images with alt tags.
• To say about the issue of using whether dash or underscore in URLs, dash is Matt Cutts’ preference over underscore. According to him, the words of a URL with underscores in between are not regarded as a combined keyphrase by the search bots.
• Webpage content design is part of website design. In all sorts of media – print, electronic and online, information is presented in a top-to-bottom fashion. Make sure to put the most important items of webpage content at the top and the least important parts at the bottom. If a webpage does not fully load in the browser, the visitor can see the topmost content that is important.
• Build an internal linking structure throughout the content of the webpages for an increase in the user engagement with your site. Let every page feature important content related links to other pages of the site. It is a promising strategy to make visitors stay longer on your website. It is a user-friendly approach to designing webpages.
• Exact and proper navigation is a considerable technical issue of good website design. Make sure if a visitor clicks on a particular product link and the link takes the visitor to the exact product page. It is exclusively important in case of ecommerce website design. Let your customers navigate easily to the product pages of their choice.
• A search engine friendly website can be developed based on AJAX with the application of website development tools from Google web toolkit. You need not worry about search engine related issues while developing an AJAX based website.
Keep your eyes to the series of next blogs pertaining to keyword research, link building, website marketing and online SEO.
Tags: google, SEO, Web Design
July 24th, 2010 at 9:36 pm
Cheers for this post. Running a profitable site isn’t easy as there is so much involved in it – especially SEO and other internet marketing. These are part of being a successful webmaster because if you can optimize your websites to a good standard and advertise it on the internet in other ways, it shouldn’t be too difficult to make a decent living from it.
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