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Web 2.0 is a buzzword in the field of not only web design & development, social networking, internet marketing and online business enterprise but also search engine optimization. The world of search engine optimization has witnessed the boosting blows of Web 2.0 to the development of its several sectors. It is the sharpest-edged tool for SEO professionals to improve the visibility of websites in search engines and their ranking in search result pages. Let me weigh the importance of Web 2.0 as a driving force to keep the SEO activity on rise-

Web 2.0 encompasses a myriad of SEO-based technological tools like blogs, wikis, RSS feeds, tagging, widgets, podcasts, Flash and Ajax. They are of great use for the enhanced search engine visibility of websites. Blogs, wikis, RSS feeds and tagging are of all account in the process of search engine optimization. Sites that are properly optimized and highly interactive are sure to be flooded by loads of traffic in search engines.

Wikis are Web 2.0-based content management platforms to perform search engine optimization at an optimal level. Wikis rich in text can be updated frequently and linked internally. Blogs a favorite with Google search engine spider have replaced the age-old sources of communicative information like user groups, guest books and product reviews. The key to the popularity of blogs and wikis among large numbers of users is, they are search engine friendly. They support keyword-rich, search engine optimized content with interlinks.

Tagging is one of the Web 2.0 technology based SEO activities. Found basically on WordPress blogs, tagging if optimally optimized offers lots of SEO potential. The use of tag pages and tag clouds is one the benefits of tagging. Text links of various font sizes that differentiate more popular tags from less popular tags on a site form a “tag cloud”, a navigation element. Tag clouds allow updating the internal hierarchical linking structure of websites. The links in a tag cloud open to “tag pages”. A tag page displays the latest posts that are optimized with particular keywords.

Web 2.0 tagging is the latest application of specific keywords in the overall webpage content to make websites search engine friendly. Each post on Web 2.0 content management systems such as Joomla, WordPress, Drupal and Technocrati is tagged with relevant keywords. Web 2.0 tagging improves the consistency of websites’ navigation structure. It also helps generate the URL path structure. It offers lots of usability to boost the search engine page rank of websites by turning the focus of Google search bot on their optimized webpage content.

So, why not take into consideration the potentiality of Web 2.0 for search engine optimization of websites…

Tags: Search Engine Optimization, web 2.0

This entry was posted on Friday, November 13th, 2009 at 3:48 am and is filed under web2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.